Clothing Retailers Break The Gender Boundaries And Expand Profits

A few days ago, there were quite a few stores and department stores in Quanzhou, Fujian.

The brand is popular in the same sex sales, the gender boundaries of clothing retail are slowly being broken, and businesses have gained a new profit space from cross-border sales.

Clothing presents the same sex.

Mr. Wang of Shishi came to downtown Quanzhou and was attracted by Korean clothing of a store in Nan Junlu road.

According to his description: the men's clothing in the shop is colourful, drawing on the design and color of women's clothing. From the perspective of people's traffic, they sell well.

A shop assistant told Mr. Wang: "many young business owners or freelancers, especially men aged 30 or above, are very fond of these" feminine "men's styles.

In the city's Dayang department store and Chuang Fu Lane and other places, reporters found that similar fashion clothes like GXG and fashion costumes were also popular among girls.

"Wearing men's clothing can be more practical and not easy to crash."

A lady who likes trumpet men's clothes is like that.

A person in charge of a women's cabinet in a shopping mall in the city said that the men's wear style is simple, and many girls who wear the neutral line wear it.

The reason.

Mr. Wang, who is also an industry insider of clothing brands, said that many fashion brands are now facing a fierce commercial competition and have launched a distinctive marketing way, including making bold adjustments on their products. "Designers do a little bit of adjustment to make men wear suitable for girls, and also to make women's clothing a neutral garment."

Gender ambiguity expands profits

In addition to casual pants, under normal circumstances, "T-shirts, knitted sweaters, down garments are more flexible."

Mr. Wang said.

"Men's T-shirts can be designed to shoulder the shape, girls wear very avant-garde, and now the training version of men's bottoming sweater, windbreaker are more and more see, a little bit higher girl can also control freely."

A designer of a famous brand said.

As the founder of Shishi's clothing brand, Mr. Wang believes that designers are willing to design clothes for men and women alike in an open manner because they already have stable customer groups.

From the sales point of view, this is much larger than that of men's or women's wear.

If the new season can attract one or two of the opposite sex guests to buy special size clothes, it is also a small profit margin for businesses.

In fact, we can see vagueness everywhere in the retail market, regardless of age, sex,

And so on, the boundaries of almost all fields are slowly being broken. Future consumption will no longer differentiate the target customers in these ways, but develop in a more personalized way.