Dongguan Department Stores Upgrade And Upgrade

This year,

Shang Chao Group upgrade, have turned to high-end.

From a number of chain stores, we have learned that each chain has been in the middle of the past two or three years, and the high-end business has begun to show its "bottom line".

Relevant chain leaders also optimistic that the Dongguan department store's "escalation of the sword" high-end inflection point has arrived, and the process of urbanization in Dongguan will boost the city's business upgrading.

In fact, that is, in the past two or three years, whether it is Dongguan business super.

They are making "self adaptability" adjustment and opening up the "middle and high end" road.

Dongguan department store super

Local chain Dongguan Jiarong first opened the first middle and high-end store in the Dongcheng rich residential area, which sets department stores and supermarket formats into one.

After Tian He department store set up a boutique area after Shilong shop, he opened a pure life supermarket in Pinghu, Shenzhen, and took the boutique route.

At the same time, Tianhe department store and Tianhong mall also entered.

A large-scale upgrade has been made, with an annual optimization of up to 30% of the brand.

Hai Ya store Dongcheng store has introduced Lancome, FANCL, SK II, a number of international first-line brands, Whatfor, Roberta several international first-line footwear brands have also been on the shelves.

To a certain extent, Dongguan department stores have accumulated a certain "bottom line".

Tao Haibin, sales director of Dongguan Jun Shang Department Store Co., Ltd. believes that the business environment in Dongguan is very good, and there is an urgent need for attractive commercial projects, including landmark projects, "which can form a gathering effect."

The head of chain stores such as Tian He department store also said that Dongguan is now pforming from manufacturing city to urbanization, and from the second industry to the third industry. This trend will become more and more obvious so as to fully boost the upgrading of urban business, "after all, every big city needs commercial promotion".