The Economic Value Of Brand Clothing Color Marketing

A few days ago, Armani "only tonight, Beijing" ended in a scene, though the show did not seem to be in the international arena.

Zhou fully showed the bright spot of the brand, and even attracted a lot of talk from the choice of the model, the shape and the atmosphere of the scene. But Mr. Armani's attitude and spirit towards the work still won the admiration of the fashion circles.

The marketing work of Armani brand is excellent. There are more or less sets of Armani's minimalist suits in the wardrobe of senior white-collar workers in China. It is often seen in shops that women wear clothes and the bright light in their eyes instantly reveals that clothing brings them something they want.

Originally, the most fundamental value of clothing is not beauty, but to convince the wearer that Armani clothing can make people experience this.

A week ago, when Armani came to China, the group released several figures: last year, the group's global revenue reached 1 billion 800 million euros, an increase of 14% over the previous year, and operating profit rose by 23.2% to 281 million 800 thousand euros.

As the European and American economy continues to slide, like many other luxury goods groups, Armani has relied on Chinese consumers to achieve growth. Sales in China in 2011 increased by 45%, and now there are 289 stores covering 50 cities in China.

It's not a shame to let luxury brands pay attention to China's consumer market. We need to make progress in consumption.

There is a comparison between appreciation and appreciation, and it is more critical to have a judgement. Regardless of whether the heavy blow is hit on the spot, the dream of close contact with the luxury designer has finally come true.

Looking back at the show, Mr. Armani's use of green hue makes our eyes brighten.

Green is so popular that it can catch a glimpse of Mr. Armani's China market and China.

Understanding.

In my color marketing class practice, I found that green is the color commonly loved by Chinese consumers (including men and women) aged between 25 and 45. However, due to the limitations of color cognition, the proportion of people who like high purity green is much higher than that of medium and low purity.

Looking at the color history and culture, green reflects the aesthetic taste and kindness of the people who are eager to return to nature.

From China's ancient poetry, "spring breeze and green river south coast", "thousands of miles of warblers sing green and reflect red", "pink and red rain, Liu Liu bring smoke to the sun" and so on.

Green brings us fresh, youthful and dynamic impressions in positive life forms.

Green can give the anxious heart to comfort, impetuous soul to tranquil, from the perspective of color psychology meditation, emptiness and meditation, is the healing function of the green sense of space. The green is composed of blue and yellow, so green has both blue sense of pparency and eternity, and yellow happiness. Green is the signal of popular color, and people gradually find that color culture and social values are inseparable.

Therefore, from the color expression of clothing, Mr. Armani and his design team have studied China carefully.

In this show, Mr. Armani has interpreted the green so thoroughly that green with different purity and different lightness has been shown.

The fishtail skirt is refreshing and noble; there is also a fine rash design with a green skin like a green skin and a green skirt with springy sprouting. There are two kinds of low and medium brightness (grey greens) gowns, a A shape expressing tolerance and atmosphere, a spring like bamboo shoot or dumpling symbolizing effect, suggesting that the ancient Chinese tradition is full of vitality. Imagine if this dress is replaced with high purity or high purity green, it seems too frivolous; low purity, low lightness and nearly black Blatter evening dress, with medium purity green handbags and wrist ornaments, there is still a beating heart in the solemn. The high purity and green evening fabric is rich and rich.

Color is not only a popular topic, but behind it is to understand the psychological activities of target consumers and the close relationship between clothing styles and colors.

Here I am thinking of a digression. When can a luxury brand really realize it?

Consumers are important, rather than many celebrities, because those who can afford Armani clothing will not be very concerned about who is passing through it, because they are concerned about the realization of quality, culture and self-worth, and the collective realization of their own star dreams on an occasion.