Facing The Market Challenge, Garment Fabric Enterprises Should Turn Faster

If domestic Clothing fabric In the past long time, enterprises have walked a smooth road relying on cost advantage. When cost advantage no longer exists, there is no smooth road to go and we need to climb, we must build new advantages. There are many ways to build new advantages, but the first and most important aspect is competitive products.

Around product development, many topics can be extended, such as technology, brand, management, etc. This plan is extracted from the repeated conversations of the person in charge of the clothing fabric enterprise, involving three words with high frequency: speed, talent and integration.

There is no fastest, only faster, and the goal is not capped, which is a cruel reality for fabric enterprises. Recently, everyone is talking about the inventory problem of clothing brands, and they all aspire to the inventory turnover rate of international fast fashion brands in 15~50 days. But to speed up clothing brands, the first thing is to speed up clothing fabrics.

　　 Get up quickly with the customers served

　　 "For fabric enterprises, our business model 10 years ago was to pay first and then arrange goods. In the past 10 years, our business model has gradually developed into paying first and delivering first. Now, we are shipping first and paying after customers are satisfied, completely transforming from a seller's market to a buyer's market. Jianye has constantly strengthened the first time model in serving customers, so that customers' needs can be quickly met and customers' questions can be answered The problem is solved at the first time, so that health industry and customers can get up quickly and win the market together. "

The fierce market competition makes the development cycle of clothing brand products shorter and shorter. From the development of two seasons a year to the development of four seasons and six seasons a year, there are now some online brands starting to launch new products every Tuesday, which requires fabric enterprises to have stronger development capabilities to meet more and faster market needs of customers. Customers also have problems with product development speed, More emphasis is placed on the ability of fabric enterprises to develop their own products and customize samples.

The fast development of fashionable fabrics should also make the customers who serve faster. Good products need good channels. Only good service and good communication can realize market value. Only by helping customers succeed, can new product development have value and bring benefits to enterprises. The person in charge of Guangdong Jianye Textile Co., Ltd. said: "Sometimes I think that small Italian pattern design companies can come to our office four or five times a year to recommend new products, so we should pay more attention to close contact with customers and strengthen communication with customers. Today, if the customer's goods are delivered to Indonesia, Southeast Asia, any place where there is a problem, we will go to the site the first time to solve it. Today, we can rely on video calls. The network allows us to closely connect with suppliers and customers on the same platform. Our communication with customers is also fast. Customers can communicate with the company anytime and anywhere through email, phone, website, and microblog. "

　　 Have their own products to guide the market

"Product development is an important part of the establishment of the rapid response system. You must have new products for customers to accept our self-developed products, so that we can use our Nanshan color, Nanshan's yarn Make products to achieve the goal of rapid response. "

In recent 5 years, Shandong Nanshan Textile Garment Co., Ltd. has proposed rapid response, small batch, multiple colors and fast delivery. Among Nanshan's products, more than 60% can respond quickly at present. "Compared with Italian enterprises, we are faced with a big problem in marketing. Italian enterprises have no limit on the order quantity of their products, and their delivery time is very fast. Why can others do this, but Chinese enterprises cannot. Because Chinese enterprises often produce with customer samples, the delivery time cannot be shortened." The person in charge of Nanshan said that to improve the service level and achieve rapid response, we must have our own products to guide the market.

This is to emphasize the ability of active innovation. If the products independently researched and developed by the enterprise can occupy a certain market, then the enterprise can prepare goods or yarn in a predictable way, which is a guarantee for rapid response.

Cooperating with international advanced design institutions, we developed products one year in advance, ensuring the accuracy of the overall product direction of Shandong Lutai Group. The perfect yarn preparation system of the enterprise, including conventional yarn and popular yarn, provides guarantee for the rapid response of the enterprise. According to the person in charge of the enterprise, Lu Tai's new products that are not subject to the minimum order quantity are about 1000 models. Customers can choose to order 1000 meters or 2000 meters, or even less. This operation mode is very popular with customers.

　　 New technology gives wings to speed up

"Over the years, Health Industry has been committed to the application of new materials, and has gained market recognition. By using new fibers, through multi fiber mixing, the texture of fabrics has been greatly improved. Years of experience tells us that material innovation is easier to bring market value than pattern innovation."

Lutai is a wind vane of product development based on terminal demand, advancing layer by layer, integrating the advantages of the industrial chain, carrying out integrated innovation, and realizing the development of cotton to the complete industrial chain. The person in charge of the enterprise said that integrated development from the perspective of technology research and development is conducive to technology concentration and integration. He gave an example that the development of Lutai yarn started from cotton breeding. In 2006, the enterprise solved the problem of ultra-high count yarn with more than 300 yarns Cotton yarn The technology makes use of the advantages of Xinjiang cotton and American cotton for reasonable cotton blending, innovates and breaks through the traditional spinning process, solves the technical problems of ultra-high count spinning, and promotes the upgrading of spinning technology and equipment in the entire industry. After the enterprise developed 300 yarns, it had the next 400 yarns and 500 yarns.

In the opinion of the person in charge of health industry, the experience of Korean fiber innovation is very worthy of our reference. They usually work on personalization and diversification, and have obtained high market recognition. "The progress of process technology has always brought us a lot of surprises. The application of new processes can increase the added value of fabrics and enhance the sense of value of fabrics. At present, the textile technology innovation is very rapid, and the trend of high-speed and intelligent textile machinery products is gradually strengthening. The new generation of computer machines makes the patterns of lace jacquard colorful, while the single output is significantly increased, and the production is handed over The period is shortened, especially in line with the requirements of customers for fast delivery, and at the same time, it brings an increase in sales to enterprises.