Fabric Development Needs To Tap Market Demand For Orderly Innovation

The development and innovation of fabrics is an old topic. Over the years, Fabric The production enterprises have exercised a lot of brains in style, weaving, dyeing and finishing, functions, etc., and developed many innovative products. However, some innovative products are often "popular but not popular". The market does not buy moisture wicking fabrics, radiation resistant fabrics and far-infrared fabrics. As a result, "finding demand and orderly innovation" was proposed at the 14th National New Textile Product Development Seminar held not long ago, and was recognized by many people in the industry.

country Textile products Li Binhong, director of the Development Center, put forward a viewpoint during the seminar: interactive innovation and mutual benefit. She believes that at present, it is difficult for an enterprise to win the market alone, and the dynamic alliance formed by several members to obtain a market opportunity can become a truly "borderless enterprise", achieving the effect of diminishing marginal costs and increasing marginal benefits by 1+1>2. She cited the cases of technological innovation alliances established in China at present, such as Tianzhu fiber product development, color spinning woven fabric development, biomass elastic staple fiber development, solution colored fiber product development and other alliance combinations, which successfully occupied market share by using the power of integration as evidence of her views.

The proposition of innovation order has become the focus of controversy among scholars and experts. After attending the national symposium on the development of new textile products, the reporter felt that his understanding of innovation, especially in Fabric development And orderly innovation in market expansion is a subject that needs constant interpretation.

Innovation is the result of finding demand. Fabric innovation, even product innovation, in the final analysis, is the improvement or decline of market acceptance. The original iron free shirt is called resin iron free shirt, which contains formaldehyde and has low market acceptance. To develop a natural iron free shirt without formaldehyde, Lutai's technical personnel use different processing methods to test the performance of the fabric during the spinning process through the innovation of new materials and new fabric structure forms, build the elasticity of the fabric, and achieve the effect of natural iron free and physical iron free. Now, this 3.2 class iron free shirt is not only waterproof, oil proof, and stain proof, but also natural iron free shirt has gained market popularity. If the market has demand and can make money, the innovative inspiration of designers can be fully mobilized.

Innovation is a process from disorder to order. Innovation must have no boundaries and break the rules. Liu Gangzhong, deputy director and chief designer of Shandong Nanshan Textile Clothing Co., Ltd. worsted textile factory, said that from our years of market experience, innovation is no longer a choice, not a question of whether we are willing to do business or not, but a necessary action. According to the popular trend, Nanshan is in line with the international practice and is completely consistent with the Italian model, that is, the development of series products is carried out in spring, summer, autumn and winter every year. By the end of June, the global autumn and winter product development of Nanshan in 2013 and 2014 had ended. In July, the marketing of Nanshan autumn and winter products has been launched.

The essence of innovation is embodied from disorder to order. In the view of Sun Ruizhe, vice president of China Textile Industry Federation, the order of innovation is shown in three aspects: first, focus on innovation, form a cooperation system, and compete in the supply chain; The second is to open up and innovate, change the closed development model, open up your own platform, attract the whole society to participate in the development, and attract social resources; The third is intangible innovation. Enterprises should innovate in intangible assets such as marketing system and management mode, and establish an innovation system that pays equal attention to both tangible and intangible assets. In other words, the order of innovation is a correct methodology for enterprises to re understand the market, seize opportunities and win the initiative.