There Are Drawbacks In OEM Production, And Smes Have No Core Competitiveness.

Although Guangdong Xintang is

One of the largest production bases, but few companies have their own brands, and 95% of the factories are OEM.

Xintang entrepreneurs told reporters: "Xintang's biggest drawback is that there is no technology and brand."

As a matter of fact, this is also the common weakness of the numerous small and micro enterprises in China.

The survey group's findings in the 16 cities of 6 provinces in the early May and early June showed that the technology level was low and the ability to resist risks was poor. In the current economic downturn, small and micro enterprises were the first to be trapped in the plight of survival.

Because of this, survival has forced small and micro enterprises to strengthen.

To speed up the pformation and upgrading of product structure.

Lack of core competitiveness

"At present, for small and micro enterprises, what is most lacking is not money, but the core technology that can survive."

Liu Wei, Deputy Secretary General of the Dongguan branch of Hubei chamber of Commerce and general manager of Dongguan Weiyan shoes Village Limited, told reporters that without their core technology, they could not compete with the market, and talk about building their own brand, "always running behind others".

Imitation has always been the mark of many traditional small and micro enterprises.

"Others invest tens of millions, cultivate brands, research and design new panels, and immediately after being listed, they are copied."

On the afternoon of May 28th, Liu Jianyong, director of Heshun washing water factory, said in an interview with our reporter that the vast majority of Chinese clothing (8.15, -0.07, -0.85%) industries were imitating, and domestic imitation abroad, and small brands imitating big brands.

Take cowboy washing technology as an example, many years ago imitated the European and American style, and later imitated Japan and South Korea, and now some return to Europe and America.

"Our current export list, some customers directly to the template, and some factories will do some detailed design according to the requirements of customers."

Liu Jianyong said that in the past, the cowboy had not so many patterns, and the plate style was relatively simple. The entire washing plant could complete two sets of units. Now it is no longer possible. There are various kinds of plate requirements such as washing, crumming, grinding and so on.

As the equipment and chemical raw materials can not keep up with the same plate, domestic products are not as good as abroad.

"The main reason is that foreign technology is good."

This reporter learned from the interview in Zhongshan, Guangdong that the lighting industry is more likely to be copied.

Some factories often send people around to see new and beautiful lamps, and go back to imitate themselves.

"To develop new products with great efforts, as soon as they are listed for sale, there will be many similar products at once, but the price is much lower."

Yu Nengwu, general manager of Jiangmen Boxin Lighting Co., Ltd., told reporters that in such a market competition, only big brands dare and have the ability to develop new products.

Guo Haiying, general manager of Shenyang Sheng Pu fire protection materials Co., Ltd., told reporters that "small and micro enterprises must have their own core competitiveness and make their own brands so that they will have more voice in the market. Without technology, they can only follow the market passively."

Reporters found that most of the traditional production small and micro enterprises have almost no core technology, some are completely imitating the market, what the market is popular to imitate, and others do some development and design on the basis of customer requirements, but the R & D capability is low, only the "half research and development" of downstream products, and do not have market competitiveness.

Take clothing, shoes, caps and other manufacturing industries as an example, many small and micro enterprises that export or cooperate with domestic big brands, most of them cooperate with customers in providing ideas and layout, and enterprises do some fine design according to the requirements of customers. The design requirements are not high.

"The profit of such cooperation will be higher than that of pure processing, but it will not be too high."

Yan Zhihui, general manager of Peng Xin Garments Co. Ltd. of Guangdong Province, said that if he did not design the product according to the requirements of his customers, he might not sell it at all.

"Because it can't guide market consumption."

Huang Donghong, director of Hunan SME Bureau, told an interview with our reporter in May 29th that the development of Hunan's small and micro enterprises is olive shaped, which is small at the two ends and large in the middle.

One is to support large enterprises. One is brand, technology, patent and market. These two units add up to about 30%.

The rest of the 70% are basically traditional industries. They are at the low end of the industrial chain, with low added value, low profit margins and weak capability of independent innovation, which are easily affected by the market.

Therefore, facing the pressure of pformation and upgrading is also the biggest.

During the interview, many business owners told reporters that the small and micro enterprises were small in scale. In fact, the products of many big brands actually came from these factories. This shows that the quality of products and production capacity are all right, but why can't they become their core competitiveness?

A motorcycle trader in Jiangmen replied to this question: "small businesses, on the one hand, are limited by their own strength, and lack of funds, markets and talents.

But the most important thing is that many small businesses have problems in their development philosophy. From the very beginning, they only think about processing or imitating the market for others. Few enterprises focus on their own development and accumulate their own technology and brand.

Small and micro enterprises have come to a turning point.

According to the survey of 113 small and micro business owners in 16 cities in 6 provinces, China's economic times found that apart from the "three high" problems, namely, high labor costs, high cost of raw materials, high tax burden and "dilemma", that is, financing difficulties and difficulties in implementing the supporting policies, many small and micro enterprises have no brands, low technical content, low added value, limited market capacity and so on. Their own shortcomings have forced small and micro enterprises to upgrade and improve their core competitiveness.

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"We also want to pform ourselves, make our own brand, develop our own design and produce our own products, increase the added value of products, only in this way can we be competitive and adapt to the future market demand."

In May 28th, Cai Chang, general manager of Guangzhou Huan fire textile and Garment Industrial Co., Ltd. was deeply touched by this.

Cai Chang engaged in cowboy production in Xintang many years ago. It has been OEM production. But five or six years ago, because of a large customer's running list, it suffered heavy losses and was shut down for a while.

Later, with the support of the family, it started again and accumulated step by step. Now the factory has more than 400 people, with an annual turnover of nearly 100 million yuan.

Cai Chang told reporters that now the market is sluggish and orders are decreasing, so companies need to go out to look for markets, make brands and do research and development.

"Now we have our own brand and design. We plan to invest three or four million more. First we will do e-commerce sales. After playing a certain brand awareness, we will become a real clothing store after forming our own design style."

Cai Chang said that in order to grow and develop, enterprises themselves must have core competitiveness first.

However, Cai Changye put forward a common concern of enterprises: China's intellectual property rights protection is too weak.

"Sometimes it's a headache to do domestic sales. Don't talk about brands. If you are a better company, you just have to design it out. When it comes into the market, the products that others bring out are almost exactly the same as those you have worked hard, but you have changed a little."

Referring to this problem, Zhang Wenjie, general manager of Guangzhou Hao Yu garment and Textile Co., Ltd. is also very upset.

In addition, the loss of core technology is also a concentrated reflection of small and micro enterprises.

Liu Wei, Deputy Secretary General of the Dongguan branch of Hubei chamber of Commerce in Guangdong Province, told reporters that his hardware processing factory had two core technicians, mainly responsible for developing the plating color of hardware accessories.

"Early research and development has invested a lot of money, and I am very worried about the success of research and development, but can not keep people."

Liu Wei said that similar problems had occurred before. Although there was a relevant agreement signed, it was difficult for enterprises to determine whether they had competition in the same industry after leaving the company.

Liu Wei said that the current environment is not binding on these issues.

"The government should work hard to protect brands, patents and core technology."

Zhang Wenjie said he hoped that the government could create an open, fair and just competition environment so that the market could fundamentally optimize the economic and ecological environment through its own restoration function.

Urgent need to speed up pformation and upgrading

This reporter interviewed found that in order to deal with this survival crisis, many enterprises consciously regard R & D as the focus of this year's work, increase investment in independent R & D and innovation design, and enhance their capability of independent innovation.

On the morning of May 31st, Fu Hongyue, deputy general manager of Taizhou Guang Yue drinking water equipment Co., Ltd., in an interview with our reporter, said that the original intelligent water storage bucket was the exclusive production of the company. Now there are two competitors in the market, and the market share of products is declining. The company only improves the added value of products and improves other technologies.

Huang Jianwei, chairman of Chengdu Shiwei Technology Co., Ltd. believes that enterprises that survive in cracks can only rely on themselves to strengthen technological development to win the market.

Huang Jianwei told reporters that he himself was a technical source, so he attached great importance to technology development.

"Now in such a market state, if we want to survive, we must enhance the R & D capability of enterprises and make products that are different from others."

Chen Tongrong, manager of Dongguan Office of Sheng Hao shoe material, said that its R & D studio in Wenzhou may also increase investment this year.

"The harder the market is, the more investment we need to invest in R & D, because the more competitive it is, the more innovation we need."

Wang Gongyong, deputy director of the office of policy research of Shandong small and medium enterprises office, said in an interview with our reporter that the double squeeze of cost increase and downward pressure on the economy will be an opportunity for small and micro enterprises to reshuffle and survive the fittest.

If we do not work, we will go out. We will do well if we want to do it, and the mechanism will be stronger than before.

The Zhongshan Municipal Committee of the Communist Youth League found that small and micro enterprises in the end of February this year found that although some of the labor-intensive enterprises in Zhongshan had been closed down, and the clothing and printing and dyeing enterprises had collapsed in large numbers, even though the pmission of the world economy had been affected, Sichuan bosses' "run away" phenomenon appeared.

But at the same time, Zhongshan small and micro enterprises industrial upgrading has quietly begun, and has begun to show results.

The chairman of a listed company said: "the predecessor of the company was founded in 1993. Originally it started a computer company, and won the first barrel of gold by making a Fortune Cat", but later it was not competitive and its performance was mediocre.

Since then, RFID technology and product development have been launched, and now it is one of the leading companies in the smart card industry in China.

Asked about market competition, he laughed and said, "not much competition."

In Xiaolan and other places, local entrepreneurs rely on R & D to take innovative business ideas and set up their own brands.

In Dayong, Shaxi and other towns, rosewood furniture and other traditional industries have begun to pform and upgrade.

Local governments have also introduced a number of policies and measures to help small and micro enterprises accelerate pformation and upgrading.

In an interview with Wenzhou, the investigation team learned that Wenzhou proposed to make bigger and stronger small and micro enterprises through consolidation and reorganization this year, and encouraged industry associations or leading enterprises to take the lead in implementing integration and reorganization of the enterprises in the industry. If the results are remarkable, they will be rewarded with funds and other preferential policies such as land use and talent introduction.

At the same time, enterprises should be encouraged to make technological innovations, eliminate backward production capacity, develop traditional dominant industries and strategic emerging industries, and develop capital intensive and technology intensive industries.

Information provided by the Sichuan development and Reform Commission to the newspaper shows that Sichuan will further promote the pformation and upgrading of enterprises.

First, we must pay close attention to scientific and technological innovation; the two is to strengthen industrial guidance; the three is to implement brand driving.

At the same time, we should build a development platform, encourage social entrepreneurship, support independent businesses, help expand the market, and support small and medium enterprises to participate in major activities such as "Western fair", "Canton Fair", "China Expo" and "China ASEAN Expo".

Zheng Guibin, vice president of the Shandong Academy of Social Sciences and deputy director of the Advisory Committee of Shandong Blue Economic Zone, told our reporter that at present, small businesses should change their reality through innovation.

First of all, we should have brand awareness, because products have no brand, technology has no brand, culture has no brand, and enterprises can talk about how to develop.

Secondly, we must have an international vision and adjust the development strategy of enterprises at any time according to international changes. Third, we must improve the property rights system and governance structure of enterprises, and extend the life span of enterprises as long as possible.

Of course, this does not mean that high-tech small and micro enterprises can rest easy.

"We have our own core technology, patents and trademarks. We really want to bring our products to the market, but most of them are developers, and there is no professional marketing team, and the products have not been pushed out."

He Guorui, deputy general manager of the Zhongshan herbal medicine center of Eureka natural medicine company, told reporters that when facing the market, the technology enterprises will encounter many practical problems. How to cultivate the market and how to brand the products need not only professionals but also certain market accumulation.

During the interview, the reporter learned that the current small and micro enterprises of science and technology are generally faced with how to pform high-tech achievements into market productivity, restrictions on capital, lack of marketing capabilities, and restrictions on hardware facilities such as land and workshops, all of which have become obstacles to the development of high-tech small and micro enterprises.