How To Write Exhibition Planning Books

Fang's writing needs to pay attention to the following points:

The 1 part is to define the nature, time and place of the exhibition.

There are three ways to show the time of the exhibition: first, to use "term".

The two is expressed by "year", and the three is expressed by "season".

Such as the third Dalian international clothing festival, 2003 Guangzhou Expo, Frankfurt spring consumer goods exhibition.

In these three ways of expression, it is most common to use the term "go" to show the continuity of the exhibition.

Those exhibitions that are just held are usually expressed in terms of "year".

The venue of the exhibition is also reflected in the name of the exhibition, such as "Dalian" in the third Dalian international costume festival.

The words in the exhibition name are mainly "international", "world", "national", "regional" and so on.

For example, the "international" in the third Dalian international costume festival shows that this exhibition is an international exhibition.

Industry logo: used to indicate the exhibition theme and scope of exhibits.

For example, the "costumes" of the third Dalian international clothing festival show that this exhibition is an exhibition of the clothing industry.

Industry identification is usually the name of an industry, or a large category of products in an industry.

2. Exhibition venue

The selection of the venue for the exhibition includes two aspects: first, where the exhibition will be held, and two which exhibition will be held in the exhibition.

To plan and choose where the exhibition will be held is to decide which country, which province or city is to be held in the exhibition.

Planning to choose which exhibition hall to hold in the exhibition is to select the specific location for the exhibition.

Which exhibition hall should be selected specifically depends on the exhibition theme and the location of the exhibition.

In addition, when selecting the exhibition hall, we should also consider the size of the exhibition hall, the arrangement of the exhibition and the facilities and services of the pavilion.

3. Exhibition Agency

The exhibition organization refers to the units responsible for organizing, planning, attracting and attracting exhibitions.

Exhibiting agencies can be enterprises, trade associations, government departments and news media.

According to the different functions of various units in holding exhibitions, there are usually several exhibitions and exhibitions agencies in the following exhibitions: sponsors, contractors, CO organizers and supporting units.

Sponsor: exhibition holding company with main legal responsibilities for exhibition.

The sponsor has legal ownership of the exhibition.

The organizer is directly responsible for the planning, organization, operation and management of the exhibition, and the exhibition unit that assumes the main financial responsibility for the exhibition.

Co organizer: assisting the host or undertaking unit in charge of the planning, organization, operation and management of the exhibition, and partially undertaking exhibition exhibitions, promotion, promotion and promotion.

Supporting units: exhibitions, planning, organizing, operation and management of exhibition organizers or contractors, or exhibitors supporting the work of exhibition, investment promotion and publicity.

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4. Exhibition time

Exhibition time refers to when the exhibition plan will be held.

There are three meanings in the exhibition time: first, the specific date of the exhibition.

Two refers to the date of exhibition and withdrawal.

Three refers to the date of opening the exhibition to the audience.

There is no uniform standard for the length of exhibition, depending on different exhibitions.

Some exhibitions can be held for a long time, such as the "World Expo" exhibition lasting for several months or even half a year. But for the most professional trade shows, the exhibition period is generally 3-5 days.

5. Scope of exhibits

The scope of exhibits should be determined according to the positioning of the exhibition, the advantages and disadvantages of the exhibiting agencies, and other factors.

According to the positioning of the exhibition, the scope of exhibits can include one or several industries, or one or several product categories in an industry. For example, the exhibition scope of "fair" and "fair" is very wide. For example, the "Canton Fair" exhibits more than 100 thousand exhibits, almost all inclusive; while the scope of exhibits in Germany's "Frankfurt International Automobile Exhibition" is very limited, only the automobile industry is one.

6, the frequency of exhibition

The frequency of exhibition is whether the exhibition is held a few times a year or a few years, or is not held regularly.

Judging from the actual situation of the exhibition industry, the number of exhibitions held once a year is the largest, accounting for 80% of the total number of exhibitions. There are many exhibitions held two times and two years in a year.

The determination of the frequency of exhibition is restricted by the characteristics of the exhibition industry.

We know that almost every industry's product has a life cycle, and the life cycle of products has a significant impact on the frequency of exhibition.

The investment period and growth period of products are the golden period for enterprises to participate in the drawer. The frequency of exhibition should firmly grasp these two periods.

7, exhibition scale

The scale of the exhibition includes three aspects: first, the exhibition area, the two is the number of exhibitors, and the three is the number of visitors to the exhibition.

In planning and organizing an exhibition, we must make predictions and plans for these three aspects.

When planning the scale of the exhibition, we should give full consideration to the characteristics of the industry.

The size of the exhibition will also be limited by the quantity and quality of the audience.

8, exhibition positioning

Popularly speaking, the positioning of the exhibition is to clearly tell the exhibitors and spectators what "what" and "what" are in the exhibition. Specifically, the exhibition positioning is the process of the exhibition organization to create a distinct and unique impression on the exhibitors and the audience by establishing and developing the differentiated competitive advantage of the exhibition according to their own resource conditions and market competition.

The location of the exhibition should be clear about the exhibition target, exhibitors and spectators, exhibition objectives and theme of the exhibition.

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9. exhibition price and initial budget of the exhibition

The price of the exhibition is to set a suitable price for the rental of the exhibition booth.

The price of the exhibition booth often includes the price of the indoor exhibition hall and the price of the outdoor exhibition. The price of the indoor exhibition is divided into the price of the open space and the standard level.

When formulating the price of the exhibition, the principle of "superior price" is generally followed, that is, the price of booth that is easy to display and the flow of visitors is often higher.

The preliminary budget of the exhibition is a preliminary budget for the expenses and the expected revenue from holding the exhibition.

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When the exhibition is held, it is necessary to set a suitable price for the exhibition according to the market situation, which is very important for attracting the target exhibitors to participate in the exhibition.

10, personnel division, recruitment and promotion plan, division of labor plan, recruitment plan, investment promotion and promotion plan are the specific implementation plans of the exhibition. These four plans will interact with each other when they are implemented.

The division of labor plan is a comprehensive arrangement for the work of the exhibition staff.

The exhibition plan is mainly for various strategies, measures and measures to attract enterprises to participate in the exhibition.

The business plan is mainly aimed at attracting various spectators to visit the exhibition.

The publicity and promotion plan is to establish the exhibition brand and set up the exhibition image, and at the same time serve for the exhibition's recruitment and investment promotion.

11. Exhibition schedule, site management plan and related activity plan.

The exhibition schedule is the overall arrangement for the exhibition's recruitment, investment promotion, promotion and booth classification in time.

It is clear what work should be done in the stage of the exhibition preparation until the exhibition is successfully held.

The progress plan of the exhibition is well arranged, and the preparations for the exhibition preparation can be carried out in an orderly manner.

The site management plan is an effective management plan for the exhibition site after the opening of the exhibition. It generally includes the opening plan of the exhibition, the management plan of the exhibition hall, the audience registration plan and the withdrawal plan.

The site management plan is well arranged, the exhibition site will be orderly, and the exhibition will be in good order.

The related activities plan of the exhibition is a plan for the related activities held during the exhibition.

The most relevant activities held during the same period of the exhibition.