Exclusive Interview With Shanghai International Fashion Lingerie Show

Let the brand have fashion.

Q: as a senior show guide, when directing a show, how do you match the theme with the brand style? How did the theme match perfectly with music, model and collocation?

A: I will choose a theme that makes me feel excited and rich in creative passion. I should choose the most responsive and matching underwear and clothing around the theme. Or I can get inspiration directly from the new products of the season, then give full play to the imagination, capture the inspiration, and perfect the integration of emotion, music and accessories, and jointly deduce a unique story of a brand.

Q: your inspiration for a show comes from what aspects of life. Please give examples of the shows you've directed or are doing before.

A: everything in my life can be my source of inspiration. It can be music, exhibition, painting, film art, etc.

For example, last year I saw the movie the black swan, and when I saw the new and modern products at the Shanghai international fashion lingerie exhibition, I immediately presented the black swan's classic scenes and music. In the movie, the heroine's pursuit of the ultimate art and quality of ballet is also a precious quality I have experienced in ancient and modern times.

So I set the ancient and modern dance theme as "angel dance", capturing the inspiration and inner soul of the black swan and creating the exclusive show of the past and the present.

Two thousand and twelve

Fashion underwear Exhibition: top brand VS independent designer brand

Q: what brands are involved in this Shanghai international fashion lingerie show? Why are these brands associated with the trend of underwear?

A: this Shanghai fashion lingerie show is divided into two parts. One is the combination of French names and international top brands, the most exquisite underwear of all kinds, the grand visual feast of the show, the incomparable charm of the scene, the audience enjoying the beauty of the underwear, and the independent brand of the young designer. Their products are creative and unique in design, bring different concepts of underwear, and give the audience a new inspiration for underwear recognition.

The two parts complement each other. The authority releases the fashion trend of the next quarter, and makes the unique quality of underwear brand.

Q: this Shanghai international fashion lingerie Fair has both a comprehensive show and a single brand show. What do you think is their most distinctive feature and effect? How do you expect the desired results in the process of directing the show?

A: integrated branded lingerie show combines many lingerie brands. They display the latest products on the same stage and display their latest products. It is an excellent opportunity for buyers to appreciate the beautiful underwear and discover new brands. Independent brand shows can convey the brand image completely, through the mining of brand connotation and the presentation of brand stories, give the audience and buyers a profound brand recognition.

Different characteristics of the show inspired the underwear industry fashion trend of creative sparks, for the Shanghai international fashion underwear exhibition industry authority will add a splendid color.

Q: how do you view Shanghai international fashion?

What's the difference between the show and the exhibition? How does it interact with Oro Witt's show in Paris, France and New York, USA?

A: show is a miniature of the essence of exhibition brand. Shanghai international fashion lingerie exhibition has a theme every year. The theme is not only reflected in the show, but also to a series of activities such as Gala Night.

Gala Night is a private and relaxing gathering where we can see the most important decision-makers and leaders in all industries.

Shanghai international fashion lingerie show is the best way to brand self-expression. Deep theme and smart music combined with brand underwear show the most perfect and unique quality of the brand. While in France Paris and New York of the United States, the show is more concerned about the show itself, and the fashion trend is the main purpose of the fashion show.

Q: through this participation in the show brand, you have captured the international brand's attitude towards the Chinese market, and what kind of state do you think China's underwear brand is in?

A: international brands want to scrambling for the Chinese market. Fashionable luxury top underwear is hoping to have a place in the Chinese market. They urgently need an authoritative professional platform to open up a breakthrough in the Chinese market. This is also the important significance of the Shanghai international fashion underwear exhibition to the international brand.

Chinese brands are developing strongly. They are getting rid of the brand image that has never been creative and lacking fashion sense, and reshaping the image and connotation of Chinese underwear brands through the fashion festival released by the Shanghai international fashion underwear exhibition, helping them establish their exclusive brand awareness and image, representing China in the arena of the world's underwear events.

Q: finally, what will you expect from the show and the whole exhibition for China, Asia and the international underwear industry?

A: our role is to promote the industry's innovation and further development of the market. Through field shows, we bring the most creative top underwear to all the spectators and professionals in the industry to help them understand the latest trend of underwear fashion and put it into their own underwear design production. At the same time, we give the exhibitors brand the opportunity to display their products perfectly, so that buyers can feel the brand charisma and expand the brand channel more intuitively.

Through the Shanghai international fashion lingerie Exhibition

The synergy of other global exhibitions will push the most advanced underwear design concepts and the most powerful business resources to all underwear brands.

We also take on the role of pmitting beauty, carefully built underwear, show how important it is to show good underwear to women. It is no longer just a supporting role in fashion, but a beautiful presence that adorned fashion.