The Successful Tour Of The Chief Designer Of Cheongsam

Ma Jun Yu Fudan University A senior graduate from the financial department, she came from a tailor family in Shanghai and used to be a senior white-collar worker in a multinational company. Today, her identity is "the chief designer of cheongsam". Now let's learn about her entrepreneurial path together.

　　 IT white collar Selling cheongsam Online

Since graduating from Fudan University in 2007, she has entered the IBM IT company and has been working in the IT industry. He is the world's top 500 company and a hot new career. She has become a senior white-collar worker in other people's eyes. The more stable life is, the more intense Ma Junyu feels. In June 2008, she decided to open shop on Taobao to sell cheongsam designed and tailored by herself.

When I first opened the shop, the design, production, photography, baby on the shelves and customer service were all borne by Ma Junyu. Because cheongsam has Chinese classical culture characteristics, plus pictures and webpage effect outstanding, unwittingly accumulated a certain popularity, sales began to grow steadily.

"The deepest impression is that two months after the opening ceremony, the order of ceremonial cheongsam was greatly increased during the Beijing Olympic Games." Ma Junyu said, at that time, the shop had just opened, but it was already very famous. The Olympic etiquette team made hundreds of Cheongsam in her shop. The Olympic order not only made her accumulate the original capital, but also made her see the market prospect of the cheongsam. "This is an affirmation of my cheongsam. I feel very proud of it. After the 2010 Shanghai World Expo, we also received orders for ceremonial cheongsam.

Quit work full-time Shop

With the upgrading of online store reputation and sales volume, Ma Junyu, who is a part-time shop, obviously feels weak. In 2010, she made a bold decision to quit her job, open shop full-time, and register the establishment of "Yi Hong Yan" company, which is responsible for the full operation of Taobao online store.

Ma Junyu said that after fully communicating with her family, her parents showed a supportive attitude. So, with full confidence, she embarked on the road of entrepreneurship.

What makes Ma Jun Yu proud is the sales volume of online stores. "Since 2010, the annual turnover of online stores has doubled. According to the current development trend, this year's sales volume will exceed 20 million yuan. Ma Junyu told reporters that her company's workforce has also grown to 50.

The goal is to turn to brand management.

Cheongsam is undoubtedly a small consumer. What is the secret of Ma Junyu's success? "Original design, private brand." Ma Junyu told reporters that at present there are nearly 300 selling styles in the shop, which are designed, tailored and produced by herself and employees themselves.

Ma Junyu told reporters: "we are a pure electric business company, but in the next two years, we will develop under the line. In the future, we are going to be a direct store or a physical store. Frankly speaking, this aspect is not fully considered. But the company will be more like a clothing Brand Company, shifting its focus from channel sales to brand management.

Ma Junyu operates online shop specializing in business. cheongsam This dress with Chinese classical culture has enjoyed a high reputation. At the same time, under Ma Junyu's careful management, the store also created 20 million yuan annual sales for her.