Establishment Of Quality Supervision Mechanism For Online Shopping Apparel Products

According to the consumer survey report 2011 of online shopping in China, the scale of online shopping in China reached 498 billion yuan in 2010, accounting for 3.2% of the total retail sales of social goods in the whole country, and the number of online shopping reached 185 million. and Clothing online shopping The scale of the market in 30 large and medium-sized cities is also very large, accounting for 162 billion 900 million yuan, accounting for 32.7% of the online shopping scale; the number of apparel online shopping is 56 million 850 thousand, accounting for 77.4% of the total number of online shopping; the amount of clothing online shopping is 78 billion 700 million yuan, accounting for 31.8% of the total online shopping amount.

The quantity of clothing online shopping is so large that if we do not strengthen quality supervision, it will bring economic losses and personal injury to consumers.

Problems existing in apparel online shopping products

Online shopping clothing is convenient, fast, time-saving, labor-saving, less expensive, and a full range of purchases. However, due to the lack of supervision of relevant functional departments, product identification is mixed up, product quality is blurred, and after-sales service can not be guaranteed, so the vast number of consumers are miserable.

1. labeling is not complete. The product quality law stipulates that the products sold by the seller must have the certificate of product quality inspection, the name of the product, the name and site of the plant, the specifications and grades of the products, the names and contents of the main components. The national standard GB5296.4-1998 "instructions on the use of textiles and clothing for consumer goods" stipulates that the contents of the instructions should have the name and address of the manufacturer, product name, product size and specification, the ingredients and contents of the raw materials, washing methods, matters needing attention in use and storage conditions, product life, product execution number, product quality grade and product quality inspection certificate. The national standard GB18401, the national technical regulations for textile safety, stipulates that textiles should be classified as safety (category A, B and C). However, the sales clothing displayed on the web page only shows objects or model photos, prices, freight rates, sales volume, evaluation, type, specifications, etc. The name and address of the manufacturer are not displayed, the ingredients and contents of the raw materials, the product execution number, the product quality grade, the product quality inspection qualification certificate and the safety category are not displayed. This brings a lot of doubts to online shopping consumers. Whether the network merchants are checked and approved by relevant departments, whether the online shopping clothing meets the relevant national or industry standards, and how is the safety performance?

2. fiber content identification is not standardized. FZ/T 01053 - 2007 textiles fiber content The logo "stipulates that only one component of the product is represented by" 100% "," pure "or" full "before or after the name of the fiber. The products of 2 or more fiber components are listed in the order of decreasing fiber content, and the percentage of the fiber is listed on the front or back of the name. When the fiber content is the same, the order of fiber names can be arranged arbitrarily. However, most of the apparel sold on the web shows no fiber composition and content, even if there are descriptions of fiber components. For example, some are described as "material: Other", others are "cotton blended, chemical fiber blended", others are "cotton 85% woolen 15%", others are "polyester polyester" and others are very irregular. It's hard to understand the online shoppers. Because the biggest drawback of online shopping is that consumers can not directly judge the quality of clothing directly by hand and visual inspection. The description of clothing is entirely based on the description of the clothing. If the description is not clear, incomplete and unrealistic, it is difficult for consumers to judge the quality status, nor do they know whether to buy it.

3. there is no guarantee for after-sales service. Because of the virtual nature of the network, consumers can not judge clothes, feel and color when buying clothes. They often find the size, color, fiber composition, quality and so on, which are different from the merchant's description when they buy clothes, and some are even quite different. However, if the goods are required to be returned, the merchant shall bear the freight, otherwise he will not return it at all. It is clear that the clothing specifications of the merchants are not standardized, the color is distorted, the fiber composition is false and the fabric quality is low. Why do the freight charges be borne by the consumers when the goods are returned? Besides, the 7 day return is now being carried out. When the consumers wear the time limit of more than 7 days, if the washing and color fading is serious and the shrinkage rate exceeds the standard, the joints will be unable to solve when there are cracks or other quality problems. One day in February of this year, I received a complaint from a consumer, saying that I bought a man's cotton clothes on the Internet. Because of the carelessness of the consumers, I paid the money before I checked the goods. As a result, I found that the cotton dress was open when I was wearing it. Then I contacted the shop, and the network said it was caused by improper wearing of the consumer. If the replacement was to be deducted 200 yuan, the consumers felt too wronged. They came to our bureau to complain. Our bureau staff contacted the shop. Because of the fact that they could not face to face communication, they could not see the quality problem of the cotton padded clothes, and it was difficult to deal with ten points. There are many other things like that. Although some online stores have opened the refund of freight insurance, they are still not perfect in operation, and still increase the burden on consumers.

Causes of problems

There are four main reasons for the problems of clothing online shopping: first, the poor self-discipline of online shops, the weak sense of rules and the lack of contract spirit. Online shopping is a virtual world, clothing display can be virtual, seller identity can also be virtual. If businessmen lack self-discipline consciousness, engage in the business of deceive and deceive, and drill consumers to seek cheap space without any legal consequences, then they will be in flood for a long time. Next is the low market access threshold. Open shop online, engage in business, do not need to register with the business sector or relevant functional departments for examination and review. As long as you click on the web page, you can quickly set up a "shop" on a website, resulting in a good mix of websites. Third, quality supervision is not in place. The quality supervision department of the online shop is still in the blank of its quality control department, and there is no regulatory system for its source of purchase, acceptance inspection, quality assurance, after sale service, etc. there are no specific regulations to follow in the administrative supervision, and the definition of responsibility is still blank. Fourth, online shopping platform partners can not supervise each other and let themselves go. When clothing sales are spanferred, producers, distributors and logistics providers are in charge of each other. Online stores only sell goods, and express delivery only. The manufacturers only produce low-quality products or fakes, forming a vicious circle, making the online shopping market chaotic.

Establishing supervision mechanism is imperative.

Nowadays, clothing online shopping is not only a fashion for young people, but also a trend of gradually spreading to middle-aged people with higher consumption ability. It is the responsibility of our quality supervision department to regulate the online clothing market, improve the quality of online shopping clothes and protect the legitimate rights and interests of consumers.

1. implementation Real name shop Registration. There is no doubt that the implementation of real name system is beneficial to buyers and sellers of good faith. It can help sellers improve their credibility, improve the quality of clothing, stop counterfeit and inferior products, and purify the clothing online shopping market. To enhance the safety and standardization of online shopping, if there is a dispute over the purchase of fake goods, a real name shop will be able to find the source. It also helps to levy taxes.

2. shop bar code management. Shop bar code management, the implementation of a shop bar code, unique, from the online shop registration began to shop the whole cycle of the whole process of tracking management. It solves the problems of registration name, name of shop, name of shop owner, unclear or random name, and so on. It provides a comprehensive, reliable and efficient dynamic data and decision-making basis for administrative supervision, and realizes the information, standardization and standardized management of online store management, and comprehensively improves the efficiency and management level of online shop supervision and management. Make the management of online shop relaxed, accurate, fast and comprehensive.

3., establish an effective regulatory mechanism. First of all, it is conducive to network bar code management technology, dynamic management of online shopping clothing purchase, storage and sales volume. In order to identify the quality of clothes and meet the safety requirements, we should take the batch inspection and replenishment with the quantity inspection system. In view of the current online shopping baby clothing and clothing directly touching the skin, we will display the inspection reports of each batch of products with the online shopping costumes on the page. Secondly, we should guide operators to set up online garment ledgers, which will help suppliers, product quality, quantity of products, and sales direction, and help to receive supervision and inspection by relevant departments, and also help to deal with quality disputes after sale. Third, according to the results of dynamic management, we promptly adjust the credit rating of online stores and announce them to the public in a timely manner, so as to remind consumers to buy selectively, and eliminate fake and shoddy products and discredited online stores in the bud.

4., we should strengthen the moral standards of shop operators, learn from the management experience of physical shopping malls, and train the operators of the stores in accordance with national laws, regulations, national standards and relevant technical standards in stages, so that they can consciously abide by laws and regulations, improve their sense of quality and integrity, and recognize the hazards and consequences of disqualified products and fake and shoddy products.

5. functional departments and electronic operators should strengthen cooperation. It is suggested that the functional departments should strengthen their cooperation with the telecommunications department, communicate with each other promptly on complaints and handling of online shopping clothing complaints, take technical measures to seriously infringe on the legitimate rights and interests of consumers, restrict their website operation or cancel their qualifications, and force the irresponsible web platform providers to establish a complaint handling mechanism to better protect the legitimate rights and interests of consumers.