Quality Of Brand Agents

2008/3/19 0:00:00 10691

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As we all know, when the difference between the products produced by the factory is more and more small, customers will make purchase decisions through the cognition of the brand. As a prudent and successful agent, you should be aware of the importance of regional operation. As an agent, the brand is your rocking Qian Shu. In addition to getting the planting secrets from the brand owners, you must also bear the careful cultivation of the brand in the region, so that the brand can really bring you money. So, how to do well the brand regional agent? The franchise mode of clothing brand is the most successful mode. The most important thing for agents to do is to understand the rules of franchising. The core of franchise is unification, which is a copy process of "successful mode". The agent is not only a commodity, but the whole "mode", including brand name, trademark, shop name, uniform decoration, decoration, display, product and service quality standard, business policy and so on. Therefore, after selecting the agent's brand, agents must thoroughly and conscientiously understand the business models, business philosophy, brand culture, brand characteristics and market positioning of the headquarters, strictly carry out and disseminate the market in accordance with the principle of "unification", and ensure that the market of the area is consistent with the requirements of the headquarters at any cost, so that you can make full use of the favorable resources of the brand and make the brand truly become your Qian Shu.