Brand Agency Is A Continuous Process.

How to maintain a good brand is a topic of common concern for agents and enterprises. Her approach includes several aspects: "according to the statistical analysis of sales situation, choose products that are more suitable for shopping malls positioning, maintain good communication with Brand Company of the agent, and get strong support from the company; in terms of staff, in large areas, they rely on the company, they will learn from the agents, and the details of the other parties will be trained.

Small areas, rely on themselves, such as shopping malls, there must be dedicated management, good staff with poor.

We pay great attention to training, which has a direct impact on sales. Besides, the management of second line customers is also very important. The franchisees should first conduct field visits, such as considering the location, size, funds and so on.

If sales fall, we need to adjust all kinds of methods in a timely manner. First of all, we must find out the reasons for ourselves. The reasons may be the sales influence of the shopping malls, the allocation of positions, and so on.

Then communicate with the company to find a solution.

For agents, in addition to maintaining good communication with the company, they need to constantly adjust themselves, but in the process of adjustment, they also face some problems. Fu Ying told reporters, "at present, the ordering system is the first.

The full order system sometimes fails to catch up with the order; the order system plus the distribution system will not cause problems.

I think this method is more suitable for general agent.

The rest is their own difficulties. First, the prices of goods are improved, services and facilities can not keep up. Two, the product quality is improved, and the two type of consumer market is not mature; three, freight rates, traffic inconvenience, summer is good, and winter is extremely difficult.

In addition, the terminal aspect is a bit behind the mark. Planning is weak. Materials are available locally, and agents may be difficult to find.

We start from the wholesale, then do retail, do monopoly, this should be strengthened gradually.