How Does The Online Shopping Market Of Shoe And Clothing Industry Stand Out?

Economist James Tobin said, "don't put all your eggs in one basket."

For shoes and clothing enterprises, the deep meaning of this sentence can be understood as, in today's market environment, in addition to speeding up the expansion of physical stores, e-commerce should also be listed as the top priority for enterprises to expand the domestic market.

The traditional

What are the preparations for developing e-commerce? How to integrate internal and external resources to develop e-commerce? How much do we need to invest in developing e-commerce? In recent years, some enterprises have specially invited a large number of domestic e-commerce giants to gather together, focusing on topics such as product negotiations, e-commerce services and channel widening.

Reporters learned from the relevant departments, affected by the European debt crisis and other negative factors, the development of the domestic footwear industry has encountered unprecedented challenges, especially the export situation.

At present, more and more shoe and clothing enterprises begin to try to develop the market relying on e-commerce, and the effect is remarkable.

At present, the government is also studying the relevant incentives and support policies for enterprises to apply e-commerce to encourage enterprises to accelerate the pace of upgrading, to achieve production upgrading, management upgrading and sales upgrading.

How hot is online shopping for shoes and clothing?

It is understood that in 2012, the size of China's shoe clothing online shopping market has reached 204 billion 900 million yuan, an increase of 94.7% over the same period last year.

Data show that footwear industry has become the largest commodity category in the online shopping field.

Shengda shoes industry Co., Ltd. is a main business.

After a year of development, the company has increased its number of employees specializing in e-commerce to 17.

They also call the sales department "money rush center".

Over the past year, the company has concentrated on selling shoes, and now its turnover is nearly 2 million per month, and is growing.

"Where the target customers are, the sales channels must be followed.

Shoe products online shopping has become an inevitable trend, who can enter the market first, who will take the initiative.

But shoes and clothing enterprises must be psychologically prepared for fierce competition in the market.

One hundred around me

Friends, sixty have done e-commerce, but the rest of the less than ten.

The person in charge of the enterprise immediately said.

How does the online shopping market stand out?

It is undeniable that today's shoes and clothing industry, products have been caught in the dilemma of homogenization.

Many shoe and clothing enterprises have similar products, styles, materials and even prices.

If these similar products are sold on the Internet, how can we find special channels to stand out?

At present, some well-known online shopping platforms in China have gathered hundreds of thousands of suppliers, and the competition is extremely fierce.

The proportion of shoes and clothing enterprises is quite large. Online shopping is not a very profitable industry.

If the enterprise wants to run the online store well, it must invest in the same amount of funds as the entity store.

In addition, you can try different B2C platforms, not limited to a few competitive online shopping platforms.

In fact, at present, many online shopping platforms in China are gradually moving towards a fragmented pattern and have different consumer groups.

For shoes and clothing enterprises, the key is to look at their product positioning and choose the online shopping platform according to the target customers.