"Jingdong Mall" Has Entered The Garment Industry In An Aggressive Fashion.

Yesterday, in Hangzhou Ruijing Hotel, "Jingdong mall" is threatening.

At the scene of the investment promotion, the loud promotional films, the curves of the span, and the on-site explanations of the managers of the Merchants Department are painstaking, meticulous, and even painstaking. They depict a comprehensive attack, especially the image of Jingdong, starved and thirsty for the "clothing industry".

The head of Jingdong's Investment Promotion Department said that clothing will become the second largest category of Jingdong mall, second only to class 3C products (computer Computer, communication Communication and consumer electronics ConsumerElectronics, also known as "information appliance").

Netizens have found that the original brand marketing channel of Jingdong mall has been completely revised as "clothing city".

The slogan of "buying home appliances and Jingdong" has been OUT (outdated). The Dangdang network, once the main book sales, has also been quietly pformed.

Jingdong opens clothing City

In the endless time of telephone and personnel reception, the 1 part of Jingdong mall POP platform.

Senior manager Xing Yi Bing talked about the latest steps and ambitions of Jingdong.

"Take the initiative to attack, especially in Jiangsu, Zhejiang and Shanghai, in Shanghai some time ago, last Thursday in Wenzhou, today came to Hangzhou", such investment path and frequency are targeted at the clothing business.

There used to be an advertising slogan called "buy appliances, on Jingdong", already OUT, at the end of last year, the "Jingdong mall" brand marketing channel announced that its open platform POP was officially operated.

The open platform adopts a closer cooperation system with affiliates. The Jingdong provides a platform for businesses to provide goods and sell them to consumers through Jingdong's warehousing, distribution and other systems.

At present, "brand direct selling" has changed into "clothing city", and the main play is more clear.

In order to cooperate with the "clothing city" on-line, Jingdong has jointly launched thousands of clothing brands to launch a series of promotional activities.

And the Jingdong's investment destination is also clear.

Xing Yi Bing said that Zhejiang is an active place for clothing merchants. Jingdong has long been concerned and contacted. Hangzhou women's clothing, including the famous clothing network operators in Hangzhou and Taobao, are their close contacts.

Yesterday, the more than 200 people's packed room was full. After the hotel attendants added chairs several times, the new people finally filled up all the aisles.

According to the association's statistics, about 40 brands of Hangzhou women's clothing show a friendly intention to the Jingdong's invitation.

Yesterday, there were more clothing network dealers and brand agents.

A KAPPA agent in Wenzhou said clicking on the link, missed the WenZhou Railway Station, and could not miss the Hangzhou Railway Station.

He is interested in the quality brand of Jingdong, known as "authentic sale".

He has been open shop under the store. He is afraid of encountering online fake products and has no equal competition platform.

If Jingdong really has the means to abandon all goods and fakes, then he thinks it's worth a try.

Electricity providers launched a comprehensive attack, netizens affordable bags

From the analysis of China's e-commerce market, the retail sales of clothing last year amounted to about 200000000000 yuan, accounting for the network.

The largest market share of the category, so the industry believes that Jingdong choose clothing category into the POP test water is relatively robust way.

At the same time, compared with electronic products, clothing products are more profitable than electronic products and books.

Yesterday, reporters contacted Dangdang, the former strong book "book" currently occupies 40% of the total network sales. In Dangdang's expansion strategy, clothing, cosmetics and maternal and child products will be the top priority.

From last year's and this year's situation, maternal and infant products are rising rapidly.

Whether it is the monopoly of the apparel industry or the omnipotent expansion, the competition has become increasingly fierce.

In June 18th of this year, Jingdong mall ushered in its 14 birthday.

In this "special day", dancing with Jingdong's "celebration party" includes Dangdang's "streaking for 48 hours" and "bloodbath for East"; the "sniper 6. 18" of suning.com's "E18 plan" and even Tmall's "smashing BRICs" and "catching cat" to retain Internet users from morning till night.

However, in any case, for netizens, it is affordable.