The "Puma" Rights Protection Storm Has Swept Several Shopping Malls In Guangdong.

Puma (PUMA) is an internationally famous brand. In recent years, a number of shopping malls in Guangdong were sent to court for sale of merchandise with "Puma" leopard graphic trademark. Industry experts remind: when shopping malls buy goods, it is better for wholesalers to issue authorized documents or genuine products. Shenzhen: Rudolf, DAS sport sporting goods Co., Ltd., which claims $50 thousand for the production of Puma sportswear, claims $50 thousand. In June of last year, it believed that a "slipper" trademark of a slipper sold by a large shopping mall in Futian District, Shenzhen, was infringed. So the staff of the company, accompanied by notaries, bought a pair of slippers at the shopping center at 16.8 yuan. The notary is sealed up on the spot. Subsequently, the company went to court, the case was opened before trial. Puma believes that "PUMA" trademark, "leopard graphics" trademark and "PUMA and leopard graphics" trademark are original, and registered trademarks in China as early as 1978. The pattern on the slippers sold in the shopping mall is the same as that of the company's "leopard graph", so it is reasonable to ask for a compensation of 50 thousand yuan. The market argued that they only sold two pairs of slippers. The slippers were wholesale from the wholesale market. There was no sales contract, and the total purchase was 300 yuan. After receiving the response from the plaintiff, the store immediately unloaded the slippers and did not cause any impact on the reputation. The plaintiff's compensation for the loss of 50 thousand yuan has no basis. Dongguan: 33 merchants' defendants mark up to 2 million 650 thousand. Shortly before, Puma collectively brought Dongguan merchants to court. As of March 16th, a total of 33 merchants in Dongguan had made compensation for PUMA. In the first half of 2007, the first batch of 12 supermarkets which were suspected of selling PUMA's registered trademark clothing and accessories were accused in the Dongguan intermediate people's court, with a lawsuit target of 850 thousand yuan. At the beginning of this year, another 21 merchants sat on the defendant's bench, with the object of litigation being up to 1 million 800 thousand yuan. In the prosecution, PUMA asked the defendants in each case to compensate the economic loss of 100 thousand yuan respectively. Through mediation, there were 9 successful mediation before July 2007. So far, 21 merchants have been conciliation this year. Among them, 15 merchants belonging to a wholesale shopping center have been conciliation by paying the plaintiff RMB 28 thousand yuan, and PUMA company has withdrawn the lawsuit. The cases that have not been conciliation have been prosecuted for compensation. In August last year, the Tianhe court of Guangzhou also decided that a supermarket infringed the exclusive right to trademark and compensated Puma for 12000 yuan.