The Geomancy Turns Around. In The Past, Canvas Shoes Rival Asia Became The Savior Of Europe

It began to appear centuries ago Canvas slippers They are casual shoes worn by farmers in Pyrenees at the border of France and Spain. The cheap shoes imported from Asia once made the local industry almost unable to operate, but the situation has changed. Asia is now becoming the savior of the local canvas slipper industry.

These casual shoes are inexpensive, suitable for both men and women, and loved by people of all classes. In the hot summer, they are a pair of national shoes worn by Spanish and French people.

This kind of shoes has become popular internationally, which has something to do with the favor of celebrities such as Spanish art master Pablo Picasso, American veteran actress Lauren Bacall and American actor Don Johnson.

Lorraine Bacall wore strapping sandals in the 1948 blockbuster movie Key Larger, which led to the popularity of the United States. In the popular TV series "Miami Vice" in the 1980s, we can see that Tang Qiangsheng wore canvas shoes to fight against crime.

However, Asian cheap goods have invaded the market on a large scale, canvas shoe Businesses in the country of origin saw their business plummet.

Armand Marzat, 37, said: In the 1990s, the situation was really bad. At that time, cheap Bangladeshi made canvas shoes invaded the market, making it difficult for other businesses to survive. The Mazat family has operated a canvas shoe factory in Mauleon, a city in southwest France, for three generations.

However, thanks to the two businessmen who found business opportunities and explored the needs of the Basque region of Spain, Megam Creation Studio run by the Mazat family was able to prosper again. Megam Creation, located at the border of France and Spain, is one of the last local workshops to produce canvas shoes.

The two businessmen, Mathieu Labat and Julien Maisonnave, were childhood playmates. Raba studied law, and Maisonnave worked in the banking industry. But after working for several years, they had new ideas and changed the track to devote themselves to revitalizing the canvas shoe industry.

Rabbah and Mysonaf set up the Art of Soule company to market local Hand made canvas shoes 。 Five years ago, they began to sell canvas shoes in the markets of the famous resorts along the Atlantic coast, Biarritz, Hendaye and Guethary.

Doing business also requires good luck. Last June, the CEO of Daidoh Limited, a Japanese company, noticed Raba and Misonaf as partners at the ready to wear exhibition in Florence, Italy. Plant type? It has business cooperation relationship with United Arrows, a Japanese retailer.

Mysonaff said that the CEO of Datong "felt our products were very special".

The CEO of Datong Corporation said by telephone: If the canvas shoes are really made in France, our customers are willing to pay more for them. He said that the canvas shoes produced by Molaion are currently sold in Hong Kong, Japan and Taiwan. Canvas shoes cost 80 euros (US $100) per pair in the above areas, while the price in France is only about 19 to 45 euros.

Laba and Mysonaf placed a large order of 50000 pairs of canvas shoes with Mazat's factory this summer, 65% of which will be exported. The performance of Asia has grown significantly in just one year, from one pair to 20% of all exports.

The turnover of Sol Art has soared to 600000 euros from 35000 euros just established five years ago. They hope to open stores in Tokyo and Hong Kong in the future.