Hongkong'S Brand Clothing Has Seized The Mainland Market.

According to statistics, between 2005 and 2010, China

The average annual increase is 12.9%, but the production of clothing and footwear is increased by an average of 21.4% per year. This shows that the scale of production of Chinese garment enterprises, especially those with their own brands in the mainland market, is constantly improving.

Chinese processing enterprises have actively sought pformation and upgrading in recent years. We hope that along with the value curve, from the production activities, we will gradually develop and develop higher value-added R & D, design, marketing and other businesses, or start with the production technology and product quality. We hope to upgrade the value curve and enhance the competitiveness and value added of the whole business through upgrading.

In especial

Transformation and upgrading are developing in many ways. In addition to strengthening technology and quality management in production, many garment enterprises have advanced to the upstream business, and started to create brand, product design, research and development and application of new materials, hoping to increase product value.

Many of the original manufacturers have begun to develop distribution business. Some of them are more successful in entering the retail market, establishing cross provincial or even nationwide retail networks, and actively developing their own brands.

At the same time, some Chinese garment enterprises are stepping up production and outsourcing in order to focus on pformation and upgrading.

Qiu Liping, deputy chief economist of the Hongkong Trade Development Council, said that although Hongkong and Taiwan brands compete in the mainland market in the process, they are expanding their business from upstream to downstream. They also generate different service needs and provide business opportunities for the relevant service providers.

And Hong Kong and Taiwan manufacturers who want to concentrate on production should pay attention to the business opportunities of Chinese mainland enterprises in the process of outsourcing.

According to statistics, China's clothing exports increased by an average of 12.9% annually from 2005 to 2010, but

Production increases by an average of 21.4% each year. In the display of Chinese clothing enterprises, especially those with their own brands in the mainland market, the production scale is increasing.

At the same time, the brand awareness of mainland Chinese consumers is getting stronger and stronger. The Hongkong Trade Development Council's survey on mainland consumers of different consumer products including clothing, jewelry, watches and other personal wear products shows that the product brand and its image taste are important considerations for Chinese consumers to choose products. Hongkong and Taiwan compete more fiercely with brands to enter the mainland China's domestic market.