Wear Out The Political Image Of "National Correctness" Foreign Politicians

Since Louis XIV, the Sun King, created the "fashion" industry with gorgeous wigs and delicate folds, those who play politics in the palm of their hands may be the fashionable animals who spend most time thinking about "what to wear today" every day. For political figures, what clothes to wear is not just about personal taste.

From Churchill's polka dot bow tie to Sun Yat sen's "Zhongshan suit", from Kennedy's "single breasted suit" to Clinton's "Washington uniform", including countless bow ties in Donald Tsang's family, political figures are increasingly becoming fashion leaders. Once the power changes, the fashion style will also change. Therefore, someone commented that "politicians' news agenda is set by appearance and language"

To become an immortal "celebrity", you must first clarify your own "dress" issue. The comment made after Obama won the presidential election said: "Seeing the huge team of personal image consultants behind the winner, you will not know whether this is a political election or a fashion week." For political figures, The way of dressing is not only a matter of personal taste, but also a power game that cannot be sloppy.

The United States: Through "National Correctness"

At the beginning of June 2012, there was a special media preview in the 23rd Courtyard of the front door, formerly the United States Embassy in China. The fashion directors of major fashion magazines were invited to visit a special pair of black leather shoes. The style was moderate and even slightly mediocre, but it had a very loud name - "Tree lined Avenue".

"From Ronald Reagan to George H.W. Bush, Bill Clinton and Barack Obama, they all wore these American made Allen Edmonds leather shoes On the swearing in ceremony. " The commentator recited the book carefully, "These 'boulevards' are all made in the United States, and every stitch represents the industrious and steadfast national character of Americans."

In this world, no politician in any country attaches more importance to the "national correctness" of dress than the presidents of the United States. Kennedy created a simple two piece single breasted suit with smaller shoulder pads, which is still a classic style of "American style".

Finding the most suitable "domestic products" is the primary task of the image advisory groups of successive presidents. So every once in a while, Obama will wear gray Hartmarx pants on the White House lawn to receive dignitaries, just like this American veteran suit "First fan" of; The wool coat of the classic American brand Brooks Brothers, which conforms to the mainstream aesthetic without showing off wealth, is the standard uniform for his autumn and winter visits. In addition, the pair of "tree lined avenues" he often steps on, all of these brands have a common feature: American boys are most likely to choose clothes when they go to work on their first day after graduation from college, It is also the first formal dress given to children by American fathers, and is the best dress symbol of "American confidence".

Almost all the successful presidents in the United States have good taste, and those who fail cannot escape the bad comment of "not knowing how to dress".

When Clinton first entered the political arena, this Arkansan boy from the southern countryside always wore a cotton casual shirt and velvet trousers. Later, in order to match the election campaign, he "changed his clothes" and wore the "Washington uniform": dark blue suit, white shirt, and red tie. After the political road was clear, we joined hands with Donna Karan, a New York designer, to announce to the American people with his exquisite suit that "the good day is back". In the midst of a sex scandal, he skillfully regained his "Washington uniform", insinuating to the public that I am still a good boy.

Esquire, an old American menswear magazine, once commented: "If Clinton was not so good at dressing, he would not be so lucky in many crises." Others joked that Clinton, who left the White House, should open a modeling company, which would certainly make a lot of money.

Britain and France: "I have to keep up with the situation"

Compared with the former Brown, British Prime Minister Cameron may enjoy winning the "Best Dressed Man of the Year" in GQ, a men's fashion magazine. His old rival across the English Channel, former French President Nicolas Sarkozy, won the election. Cameron ranked eighth in the "best dressed" category, while Sarkozy was named the "worst dressed" category. The selection is entertaining, but it is not difficult to find interesting logic in the context of the "Europa leadership" dispute between Britain and France.

Different from the simple logic of the US president "wearing only made in America", the wardrobes of Downing Street and Champs Elysees are very common. Although he has just handed over the highest power in France, it does not prevent Sarkozy from becoming the most fashionable French president in history. From his first appearance after winning the election, he showed a new image of keeping pace with the times to the whole Europe - he gave up the lustrous striped or polka dot tie he usually wore in front of the Elysee Palace and opened his neckline without scruple.

Sarkozy's favorite fashion brands cover a wide range, from Prada produced in the Apennine Peninsula to Raybon sunglasses loved by American soldiers, from the customized shirts of Hilditch&Key, a London shirt manufacturer, to Rolex, a collection by Lucerne Lake in Switzerland, whose "family under heaven" clothing style undoubtedly provides the best discussion for the media——

"He may spend more time reading Rolex newspaper advertisements than paying attention to the Iranian news of the day."

"His style symbolizes that he has a strong desire to become an industry spokesman, and his commercial flavor is stronger than the political flavor."

Judy Finn of Crystal Business Training, a British image consultancy, analyzed Sarkozy's "sword walking bias" in his clothes: "Through his distinctive clothes, he tried to convey a message: 'I can keep up with the situation.' Especially when he shouted to Americans: 'I am the same as you.'"

Sarkozy wants to convey such a message through his clothes: I will bring about change. The French should work more, drink less and taste less French. Unfortunately, the "butterfly" effect brought by Sarkozy is just a flash in the pan. His successor Hollande will bring the dressing style of the Elysee Palace back to the monotonous "man in black" style of politicians.

Mr Sarkozy's rival, British Prime Minister David Cameron, should also have done some hard work in dressing. Compared with the former Brown's traditional British politician image of "hanging ghost", Cameron's ever-changing appearance, although deeply angered the guards of Saville Street's handmade suit shop, has won the unanimous praise of subjects in the new era - after work, he appeared on Downing Street wearing a pair of Converse shoes and went to villages and towns to make party speeches, He did not shy away from choosing the bulletproof jacket of the American street sign Gap. The three major British mass brands, Marks and Spencer, Topshop and Reiss, were also regular customers in his wardrobe. If he has to wear a tie to attend a formal event, his tie may be one of red, green or silver - but it is unlikely to be black.

Russia: Take strict precautions

If Vladimir Putin had not been a "Russian guide" in those years, his best career would have been a Hollywood actor.

Ice blue eyes and the unique cheekbones of Slavic men make him the best actor to play the opposite of Sherlock Holmes or the enemy of 007. When this strong man who can fly a fighter plane and sail a ship appears on the negotiation table, he is like a well-trained KGB agent.

Putin also strictly guards against wearing black suits, which are his most common choice. Even if he wears a light gray suit, he will wear it Sunglasses He hides behind his clothes and has a high insight into everything around him, showing his unique political lethality.

If Putin follows an introverted line, Medvedev is the representative of "clothing is the voice of the heart". Medvedev usually likes to wear blue. From the political perspective, Russia's uniforms, from police to navy and air force, are mainly blue, which is a color closely related to national power. At the latest Red Square parade, Putin and Medvedev, who exchanged positions with each other, well demonstrated their huge differences in dress concepts: Putin was still black, and Medvedev used a bright red tie with a striking blue coat.