Jingdong Opens Clothing Mall Investment Path Targeting Clothing

Professional electricity supplier has gradually become a "department store City".

In July 10th,

Ruijing Hotel, "Jingdong mall" is threatening.

At the scene of the investment promotion, the loud promotional films, the curves of the span, and the on-site explanations of the managers of the Merchants Department are painstaking, meticulous, and even painstaking. They depict a comprehensive attack, especially the image of Jingdong, starved and thirsty for the "clothing industry".

Director of Jingdong Investment Promotion Department said.

It will become the second largest category of Jingdong mall, second only to class 3C products (computer Computer, communication Communication and consumer electronics ConsumerElectronics, also known as "information appliance").

Netizens have found that the original brand marketing channel of Jingdong mall has been completely revised as "clothing city".

The slogan of "buying home appliances and Jingdong" has been OUT (outdated). The Dangdang network, once the main book sales, has also been quietly pformed.

Jingdong opens clothing City

In the endless time of telephone and personnel reception, Xing Yi Bing, senior manager of the 1 Investment Promotion Department of Jingdong mall POP talked with me about the recent steps and ambitions of Jingdong.

"Take the initiative to attack, especially in Jiangsu, Zhejiang and Shanghai, in Shanghai some time ago, last Thursday in Wenzhou, today came to Hangzhou", such investment path and frequency are targeted at the clothing business.

There used to be an advertising slogan called "buy appliances, on Jingdong", already OUT, at the end of last year, the "Jingdong mall" brand marketing channel announced that its open platform POP was officially operated.

The open platform adopts a closer cooperation system with affiliates. The Jingdong provides a platform for businesses to provide goods and sell them to consumers through Jingdong's warehousing, distribution and other systems.

At present, "brand direct selling" has changed into "clothing city", and the main play is more clear.

In order to cooperate with the "clothing city" on-line, Jingdong has jointly launched thousands of clothing brands to launch a series of promotional activities.

And the Jingdong's investment destination is also clear.

Xing Yi Bing said that Zhejiang is an active place for clothing merchants. Jingdong has long been concerned about and contacted Hangzhou.

The famous clothing network operators in Hangzhou, including Taobao, are their close contacts.

Clothing manufacturers take a fancy to the "quality sale" quality brand.

On the 10 day, more than 200 people packed the meeting hall. After the hotel attendants added chairs several times, the new people finally filled up all the aisles.

According to the association's statistics, about 40 brands of Hangzhou women's clothing show a friendly intention to the Jingdong's invitation.

On the day of the meeting, there were more clothing network dealers and brand agents.

A KAPPA agent in Wenzhou said that he missed the WenZhou Railway Station and could not miss the Hangzhou Railway Station again.

He is interested in the quality brand of Jingdong, known as "authentic sale".

He has been open shop under the store. He is afraid of encountering online fake products and has no equal competition platform.

If Jingdong really has the means to abandon all goods and fakes, then he thinks it's worth a try.

Electricity providers launched a comprehensive attack, netizens affordable bags

From the analysis of China's e-commerce market, the retail sales volume of clothing last year was about 200000000000 yuan, which accounted for the largest market share of online retail sales. Therefore, the industry believes that Jingdong's choice of clothing category for POP test is relatively stable.

At the same time, compared with electronic products, clothing products are more profitable than electronic products and books.

When reporters contacted Dangdang, the strong book "book" now occupies 40% of the total network sales. In Dangdang's expansion strategy, clothing, cosmetics and maternal and child products will be the top priority.

From last year's and this year's situation, maternal and infant products are rising rapidly.

Whether it is the monopoly of the apparel industry or the omnipotent expansion, the competition has become increasingly fierce.

In June 18th of this year, Jingdong mall ushered in its 14 birthday.

In this "special day", dancing with Jingdong's "celebration party" includes Dangdang's "streaking for 48 hours" and "bloodbath for East"; the "sniper 6. 18" of suning.com's "E18 plan" and even Tmall's "from morning till night".

"Catch cat" to retain Internet users, all of which is not so much a lively birthday banquet as an impromptu challenge.

However, in any case, for netizens, it is affordable.