Barbara - Creating Professional And Fashionable Children'S Clothing

In 2012, when the children's wear industry has been developing and growing for more than 10 years, the industry prospect is favored by many adult clothes, and more and more domestic and international brands are involved in it. Chinese local children's clothing is facing new market environment and competition pattern. It is particularly important to break through homogeneous competition and create core competitiveness. Barbara The change can be summarized as: creating professional and fashionable children's clothing.

Build a professional Children's wear

The establishment of children's wear industry is a process from bulk wholesale to scale operation. At present, China's leading children's wear brands have the ability to continue to grow bigger and stronger. Therefore, improving their professionalism is the inevitable requirement to build brand children's sustainable competitiveness.

Barbara introduced advanced talents and rich experience from all aspects of product development, technology, supply chain, information management and terminal presentation to create "professional children's wear brand".

The most closely related to consumers is children's shape. Fabric Technology and so on. Barbara has the most complete child Library in China. In terms of fabric technology, we introduce professionals at home and abroad, collect advanced fabrics at home and abroad, constantly improve technology, and care for children's tender skin. In order to grasp children's behavior psychology, conduct research on children's behavior habits in the whole country, and master children's behavior habits, hobbies and psychological needs. We should study the behavior characteristics of children on different occasions, and thoroughly understand the clothing needs of children of every age group, and take care of children's needs in all aspects such as material selection, tailoring, color and so on.

The Barbara shop provides clothing, shoes and accessories for children aged 0 to 16, where children can get professional products from head to toe and from inside to outside. Mothers get professional programs and suggestions for children's dress modeling and matching. 　

Become a fashion consultant for children

The new generation of mothers grew up to understand the trend of international real-time trend through the Internet, and the improvement of material level also improved the pursuit of quality life. Mothers' measurement of children's clothing quality focuses on the demand for fashion.

Balbala and France fashion information company, fashion design company to establish a strategic cooperative relationship, real-time docking trend trend. At the same time, the international design force is involved in the design of every season clothing series.

In recent years, Barbara has stepped up with the pace of international synchronization: the excellent designers at home and abroad have become the backbone of Chinese children's wear designers. Its designers travel through the 4 Fashion Week every season and communicate with international designers to interpret the international fashion as a popular Chinese child.

For the needs of the children's overall modeling after the 1980s and even after 85, balbala fully developed the complete set of collocation dress, and extended accessories product line, developed the category of inward class, package, hair ornament, glasses, waist belt and so on, enriching children's collocation selection. According to the needs of different scenes, different styles of clothing are provided to meet the needs of children in different living conditions.

It is worth mentioning that, along with the continuous extension of product lines and the continuous enrichment of categories, Barbara E pioneered a large number of "one-stop" shopping malls in the whole country to provide shopping, rest and entertainment services for mothers and children. At present, these children's wear super stores have been copied from the first tier cities and provincial capital cities to all cities in the country, bringing the international one-stop shopping experience to every mother and child. All this is undoubtedly the pursuit of quality life, fashion modeling mothers need.

Future: professionally oriented, conveying children's fashion.

Barbara will continue to build up fashion with professionally and fulfill its responsibilities in line with the industry status, and do well with the market of all children's clothing brands in China so as to jointly guide the development and growth of the children's wear industry.

Barbara will enrich product line and style line from "providing products" to "guide consumers' fashion demand". The design will integrate the resources of domestic and foreign information companies, design the performance span and international fashion, and provide consumers with more fashionable and richer product selection and collocation.

Barbara will vigorously promote the construction of large stores, open up a large number of landmark stores in the whole country, popularize the one-stop shopping mode for children's clothing to all parts of the country, and spread it to every mother and child's side, so as to lead the wide range promotion of one-stop shopping mode in the industry, and jointly expand the children's clothing market with the industry.

Barbara will go deeper into the public view with a more international and more relaxed attitude and share and communicate with children on children's fashion.

Barbara will bring a good wish to provide more professional and fashionable products for mothers and children in China and around the world, to protect children's happy childhood and to accompany their children to grow freely.

Faced with the future, Barbara is confident to enter the public view with more international and more relaxed attitude and share and communicate with children on children's fashion. With the good wish of "providing more professional and fashionable products for mothers and children in China and around the world", we will take care of children's happy childhood and accompany their children to grow freely.