Textile And Clothing Exports In Thailand: Recovery In The Second Half Is Not Easy

Although the first half of 2012, Thailand

And clothing export situation is not very clear, because it is a product with greater impact on the euro area crisis, and the competitiveness of such products in Thailand has also declined. But it is expected that its exports will be driven by exports in the second half of this year, which will help to reduce the shrinkage of textile and clothing exports this year, because it is the peak sales period with the most orders, and some Thailand products, such as synthetic fiber, clothing and underwear, can still maintain the market share of ASEAN exports, and clothing, underwear and household textiles can still maintain exports to the Japanese market.

Thailand Kai Tai Research Center predicts that in 2012, Thailand textiles and

The total value of exports will fall to 73-76 billion US dollars, shrinking 8.0-12.0% over the same period last year. There is still a risk that Europe and the US market will continue to shrink substantially.

However, after analyzing the Asian markets such as ASEAN and Japan, it is found that its exports are on the positive growth trend, especially ASEAN will become the world's major production base after becoming the largest export and star market of textiles and clothing in Thailand last year, and will become the initiative to promote Thailand's export of such products.

Therefore, operators in the industry should step up the export of these countries' markets to ease the impact of the weak economy of the main market of dependence, and at the same time, be ready for the ASEAN economic community to build a unified market and production base in 2015.

For the export trend of textiles and clothing in Thailand in the second half of 2012, we must pay attention to 2 factors, one is foreign factors, including the concern about the impact of the euro zone crisis on consumer behavior, and the overseas target market is paying more attention to the trend of rapid response to consumer demand, which will lead importers and distributors to import the source of goods to the production base with pport and speed advantages or lower labor costs.

Another factor is domestic factors, including the increase in production costs due to the rise in minimum wage standards and the shortage of labor in the manufacturing sector, which has weakened the competitiveness of products.

Kai Tai Research Center believes that the textile and garment industry may be deprived of more market share in the future, so operators should enhance their business capabilities.

For the original equipment manufacturer (OEM), it can increase competitiveness by finding cheaper production bases. The destination countries include Kampuchea, Laos, Burma and Vietnam (CLMV) and other neighboring countries.

For self owned brand manufacturers (OBM), we can produce products that can better satisfy the needs of consumers by investigating the market situation and consumer lines of target market countries.

But in the long run, manufacturers should avoid.

By introducing technology to increase production capacity and reduce labor costs and improve supply chain management level, we are committed to establishing partners or joint ventures that can help respond quickly to market demand. We will conduct commercial marketing through R & D and innovation, and penetrate value-added markets such as industrial textiles and organic textiles to support the growth of industries such as the automotive industry, medical industry and agriculture, so as to bring more benefits to enterprises.