Exclusive Interview With Lanvin Designer Alber Elbaz

Sewing for women what they really want to wear.

This is what Alber Elbaz brings to Lanvin and is constantly developing in Lanvin.

This clear and free concept is also the reason and purpose of every Lanvin clothing series.

Each newly launched clothing series has only one purpose, that is, let every woman feel excited and let them feel something deep into their hearts.

Selling little fat

Decade

dialogue

Reporter: Alber, can you talk about your impression of Beijing?

Alber: now Beijing is a very modern city with a very fast tempo.

China has beautiful cities, beautiful culture and long history. These are very precious and wonderful.

Although I do not understand Chinese, I can not speak or write, but I often feel their expression from their expressions and eyes.

I like Chinese food very much, especially dumplings, and I can also eat spicy food.

Once I went to eat dumplings, I wanted chili sauce, but the waiter said we started offering ketchup now, but where did my chilli sauce go?

Reporter: what is the difference between design, art and business?

Alber: art is just a dream. Business is only a reality, but design is a reality.

Combination with design.

In my design concept, do not be afraid of making mistakes, and be bold in trying.

If you never take that step, you will only stop at the stage of fantasy.

Interviewer: how to define women in Lanvin style?

Alber: this concept is a little too abstract. No one will wear a concept on the street.

The more important thing is to create a vivid female image instead of creating a fashion icon.

I do not have a fixed pattern of female images in my mind, but on the contrary! For me, it is important to see my clothes on every woman.

One aspect of women's beauty can give me inspiration.

Maybe one day, a woman wants to be a princess, but on the second day, it may turn into a mother, a granddaughter, or a beautiful, frivolous woman.

Each of my series is born for the image of these women.

In my mind are the women I love, the women I know, the women I want to understand.

It was this idea that led me to create another clothing series.

Reporter: this year is your tenth year in Lanvin. What do you think is your greatest achievement in these ten years?

Alber: before I came to China, a woman asked me the same question in an interview.

When I first started working in Lanvin, we had only three stores, one of which was flagship store; now we have a successful company, many of which sell our designs, and our customers all over the world.

I can give you some data, for example, we have increased from 0 to 1 million, maybe more, but for me, this is only a commercial success.

You know, in the big family of Lavnin, there are many employees, they may be secretaries or ordinary employees, but because of their hard work in Lanvin, they have successfully trained their children to become lawyers, doctors or businessmen. In fact, I am also helping them realize their dreams.

When I saw the growth of Lanvin building, I was very pleased that Lanvin employees were better able to support their families and make more people educated and successful.

But what I am most proud of in the ten years of Lanvin is that when I see men and women in all parts of the world wearing our clothes, they feel very young.

For me, their recognition will make me feel happy. All over the world, men and women, old and young, no matter how tall, fat or thin, they can wear our clothes regardless of their age.

We are not just designing clothes for very thin women. Our LOGO is both a mother and a daughter. It means that no matter what kind of people can wear our clothes.

I have been emphasizing that we are a very emotional family. What we do is to constantly cater for the needs of human clothing, not only to make clothes for models or T tables, but for more people. If they feel uncomfortable, they will have nothing.

Once, a friend of mine sent me a text message. She was in a taxi, and the court was going to divorce her husband. She was wearing our clothes. She felt very beautiful and felt it.

。

If my client can have such a prize, I feel that I have made the most of my success.

Reporter: last season, you successfully launched the Lanvin fashion movie. What is the success factor when you are making a fashion movie?

Alber: when we worked with public relations companies and movie companies, we never knew whether the film would be successful.

We will never tell you what success is, nor will we teach you how to succeed.

So in the end, we all go according to our emotions.

If I walk into a shop, it's like a drugstore, I don't want to touch these products anymore.

I think luxury goods should be very friendly. Walking to the store is very comfortable and is welcome, so we need to understand these correlations.

For me, to fashion movies, we need to understand these correlations.

First of all, to know what the public wants, my job is to constantly cater to their needs and create what people want.

Reporter: how will you celebrate your 10th anniversary feast in Lanvin in Beijing?

Alber: every time we make a show, we worry about what to do if nobody comes. This morning I came to the scene, this press conference, I asked my friend if anyone would come, my friend said sure.

When I saw people's support, I was very surprised.

We often say that if you love him, he will love you; if we do not like a person, he will not like you.

We are lucky that we have been loved by Lanvin and loved by men and women from all over the world. I think we should return this love to you, make better clothes and do more activities.

We will have a show tonight. I hope you will like it and come over and have a good time.

We will not only celebrate my ten years in Lanvin, but also celebrate the celebration of China's celebration of Beijing, an old world and a new world.

Reporter: you are in charge of women's clothing design. Lucas is responsible for men's wear design. Will you communicate with each other in the process of your design?

Alber: when I worked in Lanvin for 5 years, people asked me to design men's clothes, so the Lucas I invited to work together.

I like to work with him because our opinions are often the opposite. Not only is he very thin and very tall, but I am very fat and very short, and most importantly, our dialogue and communication are very good.

In life, we are good at conversation, and our relationship will be very good.

We can not always say one side, one side does not say it. It is never a manifestation of love. We need constant listening and communication.

Although I am from another world, I design women's clothing, but communication can help our team and promote their better development, so we are willing to communicate.

You know, this is a question of conversation, a common problem, a love question.