Ruian Shoe City Adds Footwear Brand Name Gold Card, Low-Key Enterprising.

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The "China Shoes Capital (Ruian) safety shoes city", which was declared by the association to the China Leather Association, was successfully passed by the expert group. It has become Ruian's brand name card after having the production base of Chinese casual shoes and the famous brand of rubber shoes in China (Ruian).

On the day of assessment, the China Leather Association commissioned the Wenzhou shoe leather industry association to set up an appraisal expert group to conduct an appraisal.

After seven experts from the vice chairman of the China Leather Association and executive chairman of Wenzhou shoe leather industry association, Xie Rongfang, "China Shoes Capital (Ruian) safety shoes city" was successfully settled in Ruian.

According to Chen Zhongwang, Secretary General of Ruian shoe leather industry association, declare "

Preparations for the "famous brand of safety shoes in Ruian" started in 2010, and formally applied to the China Leather Association in April this year.

The safety footwear industry is one of the main economic industries of the footwear industry in Ruian. It has developed rapidly in recent years, and the scale of the enterprise has increased from 2 in 2001 to 42 at present.

In 2011, the output of safety shoes in Ruian reached about 33120000 pairs, and the industrial output value reached 2 billion 450 million yuan, of which the export value exceeded 350 million US dollars, and the products were exported to Europe, South Africa, the Middle East, South America, Southeast Asia and other regions.

In terms of product quality, the export unit price exceeds 20 US dollars, accounting for 45% of the total export volume, and some products export unit price even up to 50 US dollars.

The safety footwear varieties are also increasing year by year, changing from a single safety function to a recreational sport to the development of high technology content, portability, comfort and versatile functions.

"Whether it's a gold card or a silver card, it's the key to keep working safety and keep improving the safety shoes."

Xie Rongfang and other experts hope that Ruian will get "China Shoes Capital" (Ruian).

After the honor, we strive to further improve the quality of safety footwear products every year.

At the same time, he also suggested that Ruian safety footwear manufacturers build public technology platform, focus on upgrading product quality, increase R & D, and develop towards high technology content.