Home Textile Design Traces Back To Consumer Psychological Needs - Home Textile Market Dynamics

Home textile design traces the psychological needs of consumers

According to authoritative data, there are 10 newlyweds each year in China, assuming that each pair is calculated on the basis of 2000 yuan of household textile and textile consumption, and the annual home textile market will have at least 20 billion yuan market capacity.

Domestic textile professionals generally believe that the home textile industry will be the main driving force for the growth of China's textile industry.

If "fashion design" is to create a person's image, then home textile design is to create people's lifestyle and taste of life.

The trend of home textile design is gradually broken down. Different age groups and even different consumer groups choose different styles and categories.

Faced with the gradual segmentation of the home textile market and the pursuit of personalized design demand, how should the home textile enterprises grasp the market trend quickly and develop products that are more in line with the needs of consumers?

According to an international

Designers revealed: the design and development of home textile brand enterprises and home textile products, just like fashion design, interior design and product design and development, need to grasp the trend of popular trends and market hot selling styles so as to understand the needs of consumers. This will not only reduce the risk of unsalable products, but also have to do homework for shaping the brand image of home textiles.

The consumer habits of Chinese market are becoming more and more mature. The purchase rate of brand home textile products is much higher than that of non brand home textiles. Many consumers show that they are willing to pay a premium to buy branded home textiles.

This is why international home textile brands can get more high profits compared with China's home textile brands.

Consumers buy not only the basic functional requirements of home textiles, but the design of home textile products.

How to quickly and accurately grasp the trend of home textile fashion and create different design feelings?

"POP fashion network", which helps to promote the comprehensive development of China's textile industry, has launched a professional home textile design network for home textile designers and home textile enterprises. The content of the website is a collection of home textile design information from all over the world, and is divided into: columns for bedding, quilts, curtains, sofas, wallpaper wall stickers, carpets, towels, bathing and pillows. At the same time, it provides professional and comprehensive home textile exhibition tracking information, HD home textile design and artwork download, home textile pattern and fabric gallery.

Trend manuscript, global home textile design professional magazine and global home textile brand HD pictorial album, and provide more detailed home textile high-end planning, popular trend column, effectively help home textile enterprises to create professional home textile brand, and accurately help home textile enterprises to develop home textile product design that meets consumer demand.

The potential of China's home textile market is endless, but the design is in line with market demand and is the basic principle.

Aiming at the market, the demand and the crowd, developing the home textile product design suitable for sale, we will be able to mine one of its own fields in the great potential market ocean of China's home textile industry.