London Olympic Uniform Comes From "Made In China".

"Secret war" sponsor of London Olympic Games, "made in China" can be described as a deep water. With the opening ceremony entering the "second reading", it has been concluded that the Olympic clothing resources must be tackled.

Lining signed the sponsorship of the five team of the Chinese delegation, such as gymnastics, while Anta provided the prize equipment for the 10 International Olympic events to be launched by the Chinese delegation; PEAK will provide multi-directional professional equipment for the New Zealand delegation; Hongxing Erke and the Iran Olympic Committee have reached an agreement; Jordan will design the London Olympic award dress for the three teams of Kazakhstan, Turkmenistan and Mongolia.

Yesterday, after the announcement of the US Olympic uniform "made in China" by many Chinese and foreign media, the reporters learned that as the host of the British opening ceremony, the manufacturers behind it also came from China and processed and manufactured for Yantai enterprises.

11 thousand sets of Olympic custom costumes landed in England

The tentacles of enterprises to compete in the Olympic Games have been extended to distant Britain?

Chen Sheng, a foreign trade manager at Longkou Nanshan costumes, confirmed the fact that "a few months ago, we made 11000 sets of high grade admission for the 2012 London Olympics."

In Britain, customs clearance is successful.

On the opening day, representatives of the London Organizing Committee of the Olympic Games and some athletes will be dressed in a costume made in Yantai.

Chen Sheng told reporters that the more than 10 thousand sets of high-end suit suits were all men's clothing, including the OCOG officials' dressing and sportsman's clothes.

"China

It has always been a typical example of labor-intensive industries. It has won the world market share with the low cost of manpower for winning weapons. "Innovation" and "technology" have never been the slogans of Chinese textile enterprises.

This time, we Yantai people have proved that this is not the case. "Looking back at this order, Song Riyou, general manager of Nanshan textile dress, is quite excited.

Reporters learned that the British people are known for their rigorous actions and even stereotypes in traditional impressions.

In order to qualify for orders, Nanshan is not smooth sailing.

Song Riyou introduced that last year, the Bowen factory of Nanshan clothing company has passed the three inspection factory before finalizing the order.

In order to break the impression of "cheap and poor quality" made in China, Nanshan dress, a local enterprise, has already quickly integrated with the world's top brands. Since 2006, the company has carried out two large-scale industrial expansion and successfully completed the integration of the entire textile and garment industry chain.

In addition, they have successfully acquired 4 top quality ranches in Australia, bringing in the world's advanced wool top processing, dyeing, spinning, fabrics, garment processing technology, equipment and process management, and technical personnel.

Even so, there are still some twists and turns in the process of getting the order.

Wang Xun, director of Nanshan clothing and Bowen factory, which is responsible for the production of the order, stresses that foreign companies pay great attention to the salaries, overtime work and welfare benefits of employees, and make a series of strict examination of their quality management system, occupational health and safety management system and environmental management system.

Finally, it reached the two level (best domestic) level in June 23, 2011, and obtained the qualification to produce London Olympic Games order, and successfully signed the London Olympic Games order.

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Each set sells for $4000 to high-end areas.

What is the impact of the 11 thousand set of "Nanshan" clothing on the London Olympics? What is the impact on the enterprises? Song Riyou told reporters: "first of all, the direct economic benefits."

It is reported that the 11 thousand sets of suits made for the London Olympic Games are relatively expensive because of their complicated technology, and the profits are also good.

Reporters learned that this batch of customized suits for the Olympic Organizing Committee allowed the company to get a lot of added value. It could be said that the price was worth a few dozen pieces, and each set was about 4000 yuan RMB.

In fact, more than that.

According to the insiders, the enhancement of the competitiveness of Yantai enterprises in the international high-end field also indicates that China's textile industry has gradually moved towards the international high-end competition under the promotion of high-end wave and international competition.

Yantai enterprises Nuggets overseas

"In fact, over 2/3 of sports equipment and clothing were manufactured by Chinese enterprises at this Olympic Games. Chinese enterprises can be said to be the biggest invisible sponsors behind the London Olympics."

Chen Sheng said that in the London Olympic Games, there were more small commodities, sports equipment, engineering construction and so on all came from China.

The 2008 Olympic Games in Beijing made Yantai make a profit. "Recalling the Beijing Olympic Games, it also shows the participation of Yantai enterprises."

The Beijing municipal Olympic Committee and the Paralympic Games were held during the Olympic Games and Paralympic Games. The clock system of the "bird's nest" in the stadium was provided by the Yantai watch clock group. The operation was accurate and the technology was exquisite. It was approved by the organizers. The new steel structure of Yantai independently developed the steel plate products, and was successively won in the construction of the Beijing Olympic Games bird's nest, water cube and other key venues.

However, careful will find that the sports clothing brand does not have Yantai's figure.

"This year's London Olympic Games for local brands, there is still a lack of home advantage.

For the London Olympic Games far away from the National Olympic Games, the Yantai enterprises, which are not the casual sports costumes, have successfully achieved their strength in the Nuggets and sporting goods.

Reporters learned that in recent years, Yantai enterprises sponsoring global sports began to be active.

During the interview, sports equipment such as towel towed by fans on the NBA court, many of the wrist Bracers worn by the fans during the European Cup were also produced in Yantai.