In The Second Quarter, The Market Of Industrial Textile Industry Was Shuffled, And The Enterprise Survived The Fittest

The second quarter data of many enterprises are still in statistics, but it is not difficult to see from the eight enterprises we have interviewed that the industrial textile The downward pressure on the market is increasing. Of course, not all enterprises are under such pressure. Some enterprises said that their profits and output values in the second quarter were fairly good, and set a goal for the whole year; Some enterprises said that their orders in the second quarter were basically the same as those in the first quarter; However, some enterprises said that the market in the second quarter was worse than that in the first quarter. In such a situation, recently I heard that many nonwoven enterprises have closed down. Fortunately, through understanding, we found that some small enterprises have no direction. This actually corresponds to the principle of "survival of the fittest". When the industry develops to a certain stage, it must face a process of reshuffle. Only by eliminating the weak can the industry develop healthily and stably to a high level.

　 1. HTC (full name here, the same below)/Don't become "downstream in the downstream"

Main business: Hongda High tech Holding Co., Ltd. has initially formed an industrial pattern focusing on warp knitting, home textile, printing and dyeing, medical equipment (B-ultrasound) and industrial investment. It is a national key high-tech enterprise integrating production, sales and scientific research.

Manager Liu of the company said that since the company is a listed company, some data will not be released until the quarterly report comes out. Generally speaking, the industry is not booming now, but the company is still developing healthily and stably in the second quarter, with some growth.

Recently, many nonwoven enterprises have closed down. For this reason, Manager Liu believes that it is an inevitable trend for enterprises to close down, because the threshold of this industry is low, and many enterprises have rushed forward. When the industry is in good times, enterprises can survive well, but when it is in adversity, many enterprises can not. The current situation is caused by a series of factors, such as the unfavorable international situation, the overcapacity of the industry, the recession in foreign trade, and the rise in labor and production costs. It can be said that the industry is going through a process of reshuffle.

In general, the prospect of the industry is very good, such as medical, construction and military. Nowadays, too many enterprises are not up to the standard in technology and rely on volume to win profits. It can be said that they are "downstream in the downstream" and have no advantages at all. If an enterprise wants to occupy a place in this industry, it must improve its technological content, have core competitiveness, improve its ability to respond to the market, eliminate backward products, adjust products, and make more innovations in product quality, model, environmental protection, etc. in order to obtain profits.

　 2. Shanghai Defu/increase the publicity of the best sales regions

Main business: Shanghai Defu Textile technology The company applies nonwoven materials in the field of home textiles, devotes itself to the development of functional products, and develops and produces long-term anti mite, anti insect (mosquito, tick, cockroach, etc.), and anti-bacterial products.

The production, sales and profits of the enterprise in the second quarter were fairly good. The export in the United States was about 2 million dollars. The main problem now is that the raw materials cannot keep up. The raw materials of the company are imported from Europe and need to be transported by air. After the raw materials come, the company needs to test them to ensure that they are harmless to people before they can be used, which will take a month, Now the company's products are sold out, and our current orders cannot be delivered due to the lack of timely notification of inventory. In the second half of the year, the company is going to attend the home textile conference, where we will launch our new products and then switch to domestic sales.

Manager Wang of the company said that the company has been doing export sales, mainly to the United States, but the best sales region of its products should be Southeast Asia. Because people in this region do not know their products very well, and do not know much about the harm of mites and ticks, they are still increasing publicity.

Recently, some nonwoven enterprises have had to close down. He believes that there are two reasons: first, the upgrading of equipment is not good, and the price of raw materials is also a problem, "For example, there is a Danish company that produces nonwovens opposite the office of the company. We have made a quotation comparison with them, and our products are nearly twice as expensive as their prices. Through understanding, we know that this company makes profits by volume, and the product quality is poor. They are processing and manufacturing in Hubei, and our nonwovens are made by Winteff It is processed by national production line and has good quality. " Second, many enterprises have no direction for innovation.

3. Zhejiang Jiaxing/Strive to make domestic sales top in the industry

Main business: non-woven fabrics produced by Zhejiang Jiaxing Hongyang Nonwovens New Materials Co., Ltd. are mainly used in medical and health care, beauty and cosmetics, industrial wiping, synthetic leather substrates, etc.

At present, the company is equipped with two spunlaced nonwoven production lines imported from Germany. The equipment is 3.5 meters wide, equipped with cross laying nets, and has an annual production capacity of 7000 tons, so that the company's product quality has been reliably guaranteed. The company can professionally produce all kinds of coiled materials and products for health, industrial, medical and other purposes, and can also research, develop and produce all kinds of spunlaced with special functions according to the needs of users at home and abroad Nonwovens 。

Assistant Liu from the human resources department of the company said that the company has its own research and development team and currently has projects in operation. At present, the enterprise focuses on domestic sales and strives to make domestic sales at the forefront of the industry. The output and sales volume of the company in the second quarter of this year are on the rise compared with those before, and the performance in the second half of this year should continue to rise. It is estimated that the annual output in 2012 will reach 5000 tons and the sales revenue will reach 150 million yuan.

4. Shandong Huaye/Credit, quality and price are indispensable. Main business: The products of Shandong Huaye Nonwovens Co., Ltd. include SMS non-woven fabrics, melt blown non-woven fabrics, three anti non-woven fabrics, etc. The products are suitable for sanitary materials, medical materials, various industrial fabrics, agricultural fabrics, etc.

During the first quarter's survey, the reporter once visited the enterprise. At that time, the person in charge of the enterprise confidently responded that he was not worried about orders, but also gave a very convincing example. During the "May Day" holiday, the employees of the enterprise did not take a break, and the seven production lines in the workshop did not stop for a moment. During the return visit in the second quarter, the orders of enterprises continued. However, one machine has stopped production, and the other six production lines of the enterprise work 24 hours a day. The output and benefit are basically the same as that of the first quarter. However, according to the current market feedback and orders in hand, the enterprise is about to launch new equipment. The 2.7 meter production line of this domestic double die head shows that the enterprise is still confident in the current market.

The person in charge of the company said that if the product has a market, the company has a good reputation, reliable quality and reasonable price, none of the three is dispensable. Now the polypropylene products produced by the enterprise have been sold to various provinces and cities in China, and the market share is gradually expanding. {page_break}

　 5. Shandong Boyou/flame retardant carpet is the best seller in the domestic market

Main business: non-woven products produced by Shandong Boyou Rizhao Flooring Materials Co., Ltd. are mainly needle punched products, such as needle punched carpets (exhibition carpets, home carpets, car carpets, etc.).

Boyou Group is headquartered in Belgium, and all kinds of equipment are mainly imported from Belgium. The company has two Dilo needle punched nonwovens production lines, one fuzzing production line, one backing machine, and two shaping lines. The shaping needle punched machine can produce carpets of different designs and colors through different needle plates, producing different effects to increase the appearance of the carpet and increase the additional value of the carpet. The company's equipment is fully automated production equipment, which is controlled by computer. All production processes can be completed by concentrating on one production line. All production lines of the company have been in operation.

The person in charge of the company said that the orders of the company in the second quarter had not changed significantly compared with the previous period, and the number of orders was relatively stable. At present, the company is mainly engaged in domestic sales, and the domestic market is relatively good. Flame retardant carpets are the most popular.

6. Jinjiang Baoyuan/high-end products have good benefits but small sales

Main business: Fujian Jinjiang Baoyuan Nonwoven Material Co., Ltd. is a non-woven material processing and manufacturing enterprise.

Mr. Chen, the person in charge of the company, said that compared with the same period of previous years, the situation in the second quarter of the company had a significant decline in sales and profits. Not many Fujian nonwoven enterprises have closed their doors, but some enterprises are in a state of semi shutdown. The market in the second quarter was worse than that in the first quarter, and downward pressure still existed. The manufacturing industry as a whole was not very good, and the nonwoven industry was no exception.

The enterprise mainly processes and produces synthetic leather base cloth, and then sells it to the leather factory for reprocessing. The machinery and equipment of the enterprise are still fully opened, but the profit is declining, because the downstream manufacturers are holding down the purchase price. Now the purchasing power of the terminal is declining, and the export of export enterprises is affected by the international environment. The market of downstream enterprises is becoming more and more difficult.

The benefit of high-end products is slightly better, but the sales volume of these products is not very large, and their impact on the market is limited. There are many small factories in the local nonwoven enterprises, and there are not many workers in each factory. The labor cost is not high in the total cost. At present, some enterprises may be losing money and some enterprises are barely able to make it.

　　 7. Zhejiang Sanxiang/SMS production line 24 hours non-stop

Main business: non-woven products produced by Zhejiang Sanxiang New Material Technology Co., Ltd. include hydrophilic, water repellent, hot air, hot rolled non-woven fabrics, etc., which are suitable for sanitary materials and medical materials.

Zhejiang Sanxiang New Material Co., Ltd., a subsidiary of Zhejiang Henkel Company, was founded in 2010. Now it has 1 SMS production line, 1 hot rolling production line, 2 hot air production lines, and 1 hydrophilic line, all of which have been put into use. A new SS production line was launched in April this year.

Ms. Liu, the person in charge of the company, said that the output value and profit of the company in the second quarter of this year were fairly good, especially after receiving a large order from the United States, the morale of the company's employees increased greatly. At present, the company's orders can be said to be endless. The SMS production line is in a 24-hour working state, and the warehouse has sufficient stock of goods, which can be supplied at any time. The company participated in the nonwoven exhibition held in Shenzhen in April this year, and gained a lot.

There is a granulator in the Three Elephants Workshop, which can timely recycle and reuse the waste materials, reducing a large amount of expenses, and reducing the pollution of waste materials on the environment, playing a positive role in environmental protection.

At present, the enterprise is encouraged by competition, but the market situation of medical and sanitary products is relatively good. The company's employees make collective efforts and are confident to achieve the overall goal of Henkel Group's industrial output of 300 million yuan and sales revenue of 250 million yuan in 2012.

　 8. Xiaoshan Hangmin/the traditional off-season in the third quarter may be even lighter

Main business: Hangzhou Xiaoshan Hangmin Nonwovens Co., Ltd. focuses on the field of nonwovens, producing high-grade synthetic leather substrates such as high shrinkage fibers and island microfibers, as well as various filter materials and geotechnical materials.

Since the end of May, the downward pressure on the market of industrial textiles has become greater and greater. The relevant person in charge of Hangmin believes that the situation will not be much better this year in the case of recession in various industries. However, compared with the closing of enterprises in other industries, the non-woven industry is still self-sufficient.

According to the laws of the industry in previous years, the third quarter is the off-season of the industry. This year, the situation is not good, and the off-season may be even weaker. At present, the price of raw materials is falling, the production capacity is still expanding, the domestic market demand is weak, and the profits of enterprises are compressed, making life difficult. The person in charge believed that in such a situation, although it is important to support the enterprise to keep on production by developing the market, the most critical and easy to ignore is the issue of capital security. At present, the airline people mainly focus on three things: first, expand the market and feed themselves; Second, increase scientific and technological innovation to tap growth potential from within; The third is to declare the innovation achievements to the government for government financial support.