The Outdoor Market Has Great Potential In The European Market.

In 2013,

Sales continued to stay ahead of all outdoor products, including all terrain costumes, from mountains, mountains, seaside to urban leisure.

Functionality is the real strength of the outdoor industry, outdoor products to meet all kinds of needs: waterproof, breathable, powerful, comfortable, ultra light, activity free, protective, wear-resistant and durable, outdoor consumers want to buy such products themselves.

At the same time, consumers are also pursuing fashion to meet their daily needs.

And some functional polymers are used to meet consumer needs, sweat, UV protection and odor control.

In 2013, the traditional two functions of insect protection and cooling will become more prominent.

Insect protection is the biggest growing demand. Recently, mosquito killing equipment is considered a luxury function by Alice.

In the past few years, the famous British travel apparel brand Craghoppers has launched the NosiLife clothing series with this function.

The mosquito migrated from the southern latitude to the north latitude to central Europe.

US manufacturer Burlington sees potential in this area. "Our" insect free zone "technology is effective in preventing insect bites.

Demand. "

At present, Columbia (Columbia) has also launched a series of insect protection products.

Jack Wolfskin also uses insect repellent fabrics. Consumers are free from mosquito bites during outdoor sports in summer.

Hikers face many challenges. Topher Gaylord is a super marathon enthusiast and Mountain Hardwear president. "High temperatures bring burdens to outdoor athletes. Our T-shirts with cooling function can beat high temperatures," he said.

Cool.Q Zero is a visible technology. The fabric is made up of small circle polymers with cooling function, which absorbs sweat and produces a lasting cooling effect.

The cooling fabric needs an endothermic process, in which natural sugar alcohol and xylitol can absorb heat and reduce body temperature.

Waterproof and breathable membranes are the key elements of many outdoor products. Effective waterproofing membranes have been introduced for many years, and can be used for outdoor hiking and climbing on rainy days.

Air permeability is still a challenge today. Although more and more brands are innovating, there is still room for improvement.

Two thousand and twelve

Two technologies solve this problem.

EVent developed a new membrane, Equip outdoor technology CEO Matt Gowar said, "DVL fabric to solve this problem, we work together with eVent research and development, wearing this fabric clothing can be comfortable, waterproof and breathable on rainy days, do not wet the skin."

Marmot hopes to use this fabric to achieve this effect.

Another technology is FusionDri, combined with waterproof and breathable Dri-Mesh technology. This technology is also comfortable.

Switzerland's innovative brand Schoeller also has its own position in this field. "Our Corkshell technology has successfully integrated its own advantages and high quality functional textiles. Corkshell as a soft shell fabric has a lot of improvement in insulation than traditional fabrics, while maintaining a high degree of permeability and comfort, meeting the standards of sustainable development and reducing the impact on the environment."