Fujian Shoes And Clothing Enterprises In The Olympic Business Opportunities, Dig Three Feet To Find Business Opportunities.

The 4 Olympic Games will begin in London next Saturday at thirtieth a.m. in Beijing.

The business opportunities of the four year Olympic Games are unlimited, which has led to the sale of "made in China" products. Only 60% of the souvenir products in London are produced in China, and the Olympic uniform in the United States has been "made in China".

Facing the Olympic business opportunities, Fu Jian is also quietly digging gold Olympic Games in London.

Reporters learned yesterday that in addition to the uniform worn by Olympic athletes, tourists in London's streets and alleys will probably be born in Fujian.

Hundreds of Golden Dragon served in London

"After the opening of the July 28th Olympic Games, tourists go to the Olympic venues and may sit on the bus from Fujian."

Xiamen Jinlong United Automotive Industry Co., Ltd. overseas sales representative said so.

In the London Olympic Games, there will be about 100 Golden Dragon buses galloping along the streets of the United Kingdom to provide commuter services to the audiences around the world.

The reporter understands that this car company in our province is the only Chinese bus brand entering London Olympic Village and Olympic venues.

Xiamen Jinlong bus believes that Europe is the birthplace of automobiles, and is also the highest standard of vehicle certification in the world. They can be selected this time. On the one hand, they get the first certification of Chinese buses in Europe -- VCA certification in Britain, and on the other hand, they have provided a large number of vehicles directly during the Beijing Olympic Games.

In addition to car companies' "Nuggets" Olympic Games, Fujian enterprises compete fiercely for Olympic costumes, especially the awarding clothing. Fujian enterprises hope that the winners will be presented in addition to the winners and their brands.

Up to now, more than 15 delegations will appear in the London Olympic Games in Fujian brand, including PEAK, Hongxing Erke, 361 degree, Jordan sports and so on. The countries signed include New Zealand, Slovenia, Iran, South Africa, Chao Xian, Mongolia and so on.

Among them, there are as many as 7 PEAK cooperation countries, including Iraq, New Zealand, Slovenia, Algeria, Lebanon, Jordan and Cyprus. At the London Olympic Games, all Olympic officials and athletes from these 7 countries will appear in the arena wearing PEAK's outfits, awards clothing and other professional equipment. At the same time, they sponsor 7 Olympic teams and also break the record of sponsoring the Olympic delegation by the Chinese sports brand.

Jordan designed the London Olympic Games award dress for the three teams of Kazakhstan, Turkmenistan and Mongolia. Hongxing Erke sponsored Iran, South Africa and Uzbekistan three Olympic delegations.

However, in London Olympic Games, the more frequent appearance of Fujian enterprises should be Anta.

Anta will provide the Chinese sports delegation with the award dress Olympic champion dragon clothing.

Anta is probably the most expensive insider.

Among the many enterprises that are cooperating with the Olympic Games, the cost of Anta may be the highest.

According to public information, the Chinese Olympic Committee's partners used to be Adidas. Until 2009, Anta became a partner of China sports delegation from 2009 to 2012 with 6 hundred million sky high chips.

In addition, sponsorship costs are only part of the Olympic marketing cost.

According to the industry estimates, for a sponsorship of a competition or platform, the late promotion cost is the largest expenditure, the two ratio is between 1: 3 to 1: 4.

Yesterday, Anta insiders also said that during the London Olympic Games, apart from creating the champion dragon clothing award equipment for the Chinese delegation, Anta will open a series of Olympic marketing strategies, including the launching of a new Olympic promotional film, inviting many new and old athletes in China's sports history to participate in the games, including Chinese Olympic gold medal winner Xu Haifeng, Diving Queen Guo Jingjing, table tennis Olympic champion Kong Linghui, Wang Hao and other sports stars.

The overall investment this year is less than 4 years ago.

Fujian advertising industry association said that although the number of shoes and clothing brand action frequently, but compared to the Beijing Olympic Games 4 years ago, this Olympic Games Fujian enterprises investment has been reduced.

Reporters also noticed that compared with the 2008 Beijing Olympic Games, this year's London Olympic Games were silent.

Before the opening of the Beijing Olympic Games, all kinds of Olympic marketing started in Fuzhou, but now it is a bit quiet.