• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Exclusive Interview With Threesociety Designer Edward Lee -- Fashion Expression After 80

    2012/7/21 10:55:00 39

    DesignerMen'S Clothing BrandFashion


    Reporter: ThreeSociety, what is the meaning behind an interesting brand name?


      

    Edward:

    My Partner and I are both post-80s. I traveled from Taiwan to the United States to Shanghai, from Fujian to the United States to Shanghai. The brand name comes from the impact of different social groups on young people in our city. This impact has inspired us and has become the spirit of threeSociety.

    ThreeSociety represents culture, experience and vision.

    We have been careful to observe and understand this society and integrate this feeling into our design.

    clothing

    Li.


    Reporter: when was the brand founded and what kind of opportunity did you create this brand in Shanghai?


    Edward: my Partner George Chen and I are classmates of the FTT (Fashion Institute of Technology New York Fashion Design Institute). We have been to Shanghai before graduation. At that time, of course, we haven't decided to create our own brand, but Shanghai and New York are our choices.

    Later, because of the problems of the US economy, we felt that the market in Shanghai was more potential, so we founded this brand in 2010.

    Besides, our study in school is actually a combination of men's and women's wear. The last choice is to make men's clothing brand. First, I think the market space is bigger. Besides, we can also do the clothes that we want to wear (laughter).


    Reporter: talk about the style of the product?


    Edward: of course, designer's brand will be dominated by the designer himself, so we want to do what we want to wear at first, and the idea is relatively simple.

    Later, influenced by market factors, including their age, the design style gradually became clear.

    The overall style should be a relatively simple New York style. It will not be very complicated, but it will not be too simple as the California style. It should be said that the American leisure style, but emphasizes the fashion and design details.


    Reporter: what are the current consumer groups?


    Edward: that's a good question.

    At present, we are mainly male groups between 25 and 40 years old. Of course, there are some older people who still love fashion. (laughter)

    They are more successful in their work, including many advertising or design related office workers.

    They also know better about life. They will engage in leisure activities on weekends and pay attention to the quality and balance of life.

    They have their own taste and will mix the big names with their favorite designer brands. I think this is great.


    Reporter: I think the overall style of your design is still practical, not just expressing some ideas.

    Maybe your education background is also relevant?


    Edward:FIT itself is a school that emphasizes commercialization. When reading, teachers always emphasize that your clothes can not be sold.

    Of course, I think the schools in New York may be more commercialized (laughs).

    In addition, we do not like to design for the sake of design; because the former brand is mainly for the market, it is more emphasis on practicality.

    Now that our brand is two years old, we also hope to have a show.

    So this year we plan to take part in the fashion week of Xintiandi.

    From a show point of view, we may do some special design this year to express our ideas and ideas.


    Reporter: as designer brand is facing difficulties or challenges?


    Edward: capital is very important. Since the brand is built by ourselves, the pressure of capital turnover and input cost is relatively large.

    Designer brand must be kept in order to develop; we have a clear idea of the brand, we move from New York, of course, want to do better.

    Recently, some investors are talking about it, and do not rule out the expansion of brand size by external force.

    Of course, we will also have our own requirements: the values and ideas of the two sides should match, we must protect our original style, not invest for investment.


    Reporter: how to grasp the trend of every season?


    Edward: of course, we will read the book of clothing forecast every season, including inspiration and different themes. We will integrate the market factors to make the products more commercial.

    My Partner and I together design and discuss design drawings.

    This design is very good because everyone has blind spots.

    Of course, we often have arguments, and sometimes it's very fierce. (laughter)


    Reporter: as a post-80s, evaluate or compare the young people in Shanghai, or the style of academy?


    Edward: I think Shanghai has not yet formed a very recognizable city style, such as Paris's romance, New York's metropolis and Tokyo's tide.

    But in general, the development is fast and can easily feel the changes and tastes of young people.

    I have seen some local students design things, sometimes feel too exaggerated.

    The concept of design is of course everywhere, but it is important to have a basic sense of beauty and culture.

    If it is just to prove creativity, things are meaningless.

    The emphasis of design is on aesthetic perception.


    Reporter: what kind of designers do you like?


    Edward: I like Alexander Wang and Phillip Lim. They are all Chinese designers. The style of design is representative of New York style. It is simple and practical, and there are many amazing design details.

    Of course, I also like Givenchy, who can combine the sense of high fashion with the sense of street.

    • Related reading

    New Goal Of Dongyang International Sewing Machine City: Quickening The Pace Of Integration And Promoting Industrial Upgrading

    Celebrity interviews
    |
    2012/7/10 10:55:00
    50

    "Change" In The Home Textile Industry Is An Opportunity -- An Interview With Yang Zhaohua, President Of China Textile Association

    Celebrity interviews
    |
    2012/7/7 11:41:00
    46

    Interview With Secretary General Of Shenzhen Sewing Equipment Industry Association, Zhu Wa

    Celebrity interviews
    |
    2012/7/6 10:42:00
    56

    Resonating With The Times Is The Essential Fashion Sense Of Designers.

    Celebrity interviews
    |
    2012/7/4 10:08:00
    41

    Wang Peiqiang -- Childlike Innocence Is The Source Of Children'S Clothing.

    Celebrity interviews
    |
    2012/7/2 11:20:00
    48
    Read the next article

    Zhoukou, Henan: Building A Shoemaking Base To Build A Central Shoe Market

    Zhoukou, Henan is striving for its strategy of building shoe making base and building central shoe capital. Recently, 30 "Pearl River Delta" and Taiwan shoemaking enterprises have settled in Henan Zhoukou city. The formal model of footwear industry cluster is developing.

    主站蜘蛛池模板: 黄无遮挡免费网站视频| 五月天婷五月天综合网站| 免费一级肉体全黄毛片| 中文字幕在线观看国产| 亚洲va在线va天堂成人| 欧美成人一区二区三区在线视频| 成人免费ā片在线观看| 国产成人亚洲综合无码| 亚洲欧美日韩中字综合| 91嫩草私人成人亚洲影院| 欧美黄色免费看| 国产精品成久久久久三级| 俺来也俺去啦久久综合网| t66y最新地址| 精品无码中出一区二区| 岳的奶大又白又胖| 国产中文字幕免费| 久久这里只精品国产免费10| 91香蕉成人免费网站| 日本边添边摸边做边爱边| 国产主播精品福利19禁vip| 中文字幕第二页在线| 精品水蜜桃久久久久久久| 新疆女人啪啪毛片| 国产亚洲3p无码一区二区| 久久综合久久鬼色| 五月婷在线视频| 日本高清二三四本2021第九页| 国产九九视频在线观看| 七次郎最新首页在线视频| 男女一级毛片免费视频看| 在电影院嗯啊挺进去了啊视频| 亚洲欧洲精品成人久久曰 | 国产午夜毛片一区二区三区| 亚洲中文字幕无码一区| 麻豆影视视频高清在线观看| 最近最新2019中文字幕4| 国产午夜精品久久久久免费视| 中文字幕av无码不卡| 老公说我是不是欠g了| 女人张开腿让男人做爽爽|