Cartoon Image Embedded In Quanzhou Brand Shoes And Clothing Enterprises

Following the introduction of XTEP's cartoon characters like Disney's Mickey Mouse and Donald Duck, PEAK group launched its first cartoon spokesperson last week at the global ordering society.

The use of cartoon images in the field of adult sports products has begun to increase.

Expert analysis pointed out that at present, there are few cases of cartoon image embedded in brand publicity in the field of adult sports products at home and abroad. But with the development of animation industry, more and more adults like cartoon. This trend has attracted the attention and attention of many industries, and the market application of animation has begun to become widespread in recent years.

Xu Zhihua, general manager of Fujian PEAK Group Co., Ltd., said that this company launched two cartoon ants, "Pi Pi" and "cocoa", as a mascot, and will launch a strong platform in the Internet and online games.

"In the future, we will also consider the use of online games and cartoons, comic books and other platforms to promote."

He said.

It is understood that before, Quanzhou's other sports brand XTEP and Disney cooperation, won the Disney's all the cartoon characters including Mickey Mouse, Donald Duck and other cartoon characters in the mainland of China, the use of sports shoes, sportswear, hats and other sporting goods.

XTEP is in charge of the research, production and sales of Disney brand products, and the Disney side focuses on product quality supervision.

The industry believes that XTEP and PEAK are using cartoon images, but the operation mode is obviously different.

"PEAK's" Pi Pi "and" cocoa "two cartoon ants are created by themselves and need to be promoted by their own brand influence and channels. After introducing Disney's resources, XTEP is promoting the sale of products with the brand image of Mickey Mouse, Donald Duck and other cartoon images, which is similar to the use of internationally famous cartoon characters for children's articles.

The source said.

In the field of children's products, it is no wonder that the cartoon image marketing method has been used.

Children's shoes and children's clothing enterprises in Quanzhou mostly use cartoon images to help brand development. For example, the Wan Taisheng group, which runs the children's shoes, uses cartoon characters like rogue rabbit. Recently, there is news that the group is ready to cooperate with animation companies to create their own cartoon characters.

In addition, many Quanzhou children's shoes enterprises such as gang Deng, foot friend and so on are using Altman's cartoon image; Green, Bao de and other children's clothing enterprises are also applying cartoon characters.

Reporters also learned that last year, yak food and an animation company in Shanghai, a new product combined with the promotion of cartoon image, this is the first time Quanzhou leisure food enterprises apply cartoon characters.

However, in the international market, the cartoon image has been fully applied by many world-famous leisure food enterprises.

Some leisure food enterprises in Europe and the United States are innovative in their marketing methods. The way of product promotion is rarely used as a spokesperson for domestic enterprises. Instead, they form alliances with anime companies to make some lively and lovely cartoon characters endorsing products, such as Hello Kitty, Snoopy, Mickey Mouse and little bear Vigny, and so on, such as the cartoon characters of the European Department: Mi Fei rabbit, Niu Di, little angel mouse, Babu, Tom train and so on.

By combining their products with cartoon images, the food companies in Europe and America not only expand their brand awareness rapidly, but also create a distinctive brand culture combined with the characteristics of cartoon images.