2012 Dalian Clothing Fair Dress Up Curtain

　　 First, the international fashion week.

Dalian is a city famous for its "romance and fashion". It has been innovating and developing in recent years. The exhibition function is far beyond the platform of "trade and communication", extending many kinds of fashion activities and projects. Especially last year, "France Fashion China", "charismatic Canada" and "Japan's CWOW in China - large-scale fashion show" and other series of extensive activities, attracted much attention and praise from the media and the industry. This year, the Organizing Committee further extends the function and role of the Expo, creating the "International Fashion Week" and organizing various activities to enrich the fashion week.

ICD (World hairstylist Association), who is in the international position and influence of Dalian International Fair, has been selected for two years as Dalian's permanent ICD venue. The exhibition, Sharon forum and trend release will be included in the Expo. In addition, "charismatic Canada" achieved unexpected success last year with the help of the exhibition. This year, many times, the Organizing Committee of the Organizing Committee of the Expo was invited to take the fashionable train again, and to shake the music, enchanting beauty, fashion bands and the world. Famous clothing Designers and other new combinations deduce Canadian charm and style. Among them, the designer Juma brother and sister are two times even to participate in the exhibition. Through the "test water", the "JUMA" brand has successfully entered the Shenyang market last year, and its sales performance is good. During the exhibition this year, second stores will also dress up in Dalian.

　　 Two, the number of multinational trade purchasers has reached a record high.

In 2011, the "transnational professional buyers Procurement Association" attracted nearly 100 buyers from 32 countries and regions. Among them, the BRM import and export company of the United Kingdom has reached 4 purchase intentions for fabrics and garments at the scene. Shanghai Kai Xin Textile Co., Ltd. has received over 1000 orders of clothing at the scene, and Dalian garment enterprises such as Arthur Wang Garments Co., Ltd. has reached more than ten cooperation intentions with foreign businessmen. The event is well received by exhibitors and traders at home and abroad.

This year, in order to meet the trade needs of buyers and suppliers at home and abroad, the organizing committee has expanded the scale of the activity and increased the scope and strength of overseas buyers. "The second overseas procurement negotiation conference" will be held at the World Expo Plaza in September 8th at 10:00 a.m. at 10:00 a.m., and it is expected that the buyers will come from 35 countries and regions, with more than 100 people.

　　 Three. Overseas brand collection is unprecedented.

Over the years, more than 700 international brands, including Armani, Zegna, SWAROVSKI and so on, have been introduced through the Dalian fair. The function of "brand introduction platform" has a very high influence in the world. This year, the organizing committee once again joined hands with international agencies to set up 700 square meters of Italy Markey and 500 square meters of Japanese fashion life exhibition hall, which assembled nearly 30 brands of clothing, shoes and hats, kimono, children's wear, jewelry and other products, and comprehensively analyzed the different styles of fashion life elements of the two countries. At the same time, the Dalian Northeast Asia international brand commodity trading center, which aims to build "overseas brand distribution center", is also elaborately arranged with a scale of 1500 square meters, displaying hundreds of overseas brands on a large scale. In addition, the Canadian designers team, Taiwan gloves trade unions and other institutions also carried out their outstanding brands during the same period. The number of overseas brands exhibited exceeds the previous ones.

　　 Four, the role of carriers to stimulate local industries is significant.

09 years ago, the Organizing Committee of the Expo has begun to make full use of the leading role of the Expo, setting up a platform for local industry promotion, cooperation and exchanges to promote the development of local industries. In 2010, Xingcheng was awarded the title of "China swimsuit city" by the China Federation of textile industry and the China clothing association at the exhibition. In 2011, after the efforts of the organizing committee, Pulandian gained the title of "Chinese suit city" with its outstanding industrial advantages. This year, the China Apparel Association has joined hands with the organizing committee. In addition to large-scale organization of the southern garment and textile industry cluster and processing enterprises to supply and demand docking with Pulandian enterprises, it will also organize the planning of mink skin processing capacity to occupy the world 1/3 and leather processing capacity to occupy 1/3 in China. The Liaoyang Tong Erbao industrial cluster with "China fur and leather production base" will be listed. So far, Costume Fair It has created more channels and opportunities for improving the overall market competitiveness of the industrial clusters in the province and opening up new international and domestic markets.

　　 Five, "linen conference" sing the theme of green exhibition.

Low carbon and environmental protection have always been the essential requirements of circular economy in the clothing and textile industry, and also the main thrust of the Dalian Expo. This year, the Organizing Committee and the French flax Association have organized the "international environmental fashion Convention". The three plate is "international flax fashion trend release". Guided by the most authoritative French flax Association's research theory and trend for many years, it displays the latest and most advanced linen products and derivatives in the most prominent Hall of the Expo square, and promotes the natural and environment-friendly concept of life. "International linen fashion Forum" invites the top experts and scholars in this field to advocate and explore the cross border integration and market prospect of green flax and fashion; "the release of static trend of flax road" is a combination of traditional flax comfort beauty and modern design ideas through static display, with dozens of flax costumes with great artistic expression and design sense, and a perfect interpretation of the natural flax's gorgeous and comfortable nature. The conference will take

　　 Six, JEANSWEST has opened a new era of "school enterprise cooperation".

Following the success of the two-year JEANSWEST cup leisure wear design competition in the northern part of the Dalian cup fair in two consecutive years, the theme of the twenty-first JEANSWEST cup casual wear design contest will be set sail third times after the Expo.

At that time, Mr. Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, will deliver a speech at the venue of the Expo and award prizes to the winners.

Apart from the competition, JEANSWEST's brand effect has expanded rapidly since joining the fair in 2010. Its stores are also expanding rapidly with only 4 households. Dalian Market Everywhere! Now in the hottest business circles in the city have opened 1 image stores, 5 street stores and other large and small 17 self owned floor shops, so that the brand leader is delighted.

Over the years, the service office has also been exploring the extended cooperation and service of the franchisee. This year, JEANSWEST will start a new school enterprise cooperation project. The specific way of operation is to jointly inspect the vocational high schools that are suitable for the needs of JEANSWEST projects by the office of the municipal government, and to develop the teaching contents that are completely fit to the market by JEANSWEST, and to cultivate talents for long-term and directional training. After the students have finished their studies, they will go directly to JEANSWEST stores, headquarters practice and work. The cooperation of this project will fundamentally promote the recruitment and employment of local vocational high schools.

　 Seven, the exhibition will add theoretical and intellectual assistance.

The function of high-end display, communication, promotion and publicity platform of Dalian Clothing Fair attracts more and more famous enterprises in the apparel industry chain. This year, the China Book Import and export company Dalian will rely on its own advantages, close to the clothing and fashion industry, and choose more than 200 publishing houses in Britain, the United States, France and other countries in the area of nearly 3000 square meters. The total volume of publications is not less than 20000, breaking the traditional mode. For the first time, it will provide a theoretical and intellectual support for the garment industry development with the combination of "celebrity spot dialogue", "small trend release" and "media interaction experience". It also provides more possibilities for the grafting of fashion magazines and regional garment industry.