American Shoe Brand PELLE MODA Opens Shop In Shanghai

Recently, the luxury brand PELLE MODA of Losangeles, USA, officially established the first Asian store in Shanghai fashion center Xintiandi shopping center. PELLE MODA, a group belonging to the US Chainson group, was founded in 2001 as a Chinese American. Designer Love. In Shanghai, the new product will also be released to display the classic styles of spring, summer, autumn and winter. The first store is designed by the professional team from abroad. The whole shop area is about 70 square meters. The walls of the shop are mainly based on light tone, simple and luxurious, creating the exclusive atmosphere of the designer's private residence. At present, PELLE MODA sells all over Europe and the United States in the top department stores, boutiques, popular purchasing websites. Celebrities on the red carpet, fashions or women who pursue individuality are all PELLEMODA followers.

"The most important brand spirit of PELLE MODA is passion. To pursue the enthusiasm of fashion and comfort, and to pursue the passion to make yourself beautiful ", Jessie Chen, founder of PELLE MODA brand, can not conceal the excitement." I like jewels, and the sparkling light always gives me a lot of beautiful illusions, so I want to add my favorite elements in the shoes of my own design! In order to achieve this dream, I decided to create PELLE MODA, create a sexy shoes that can touch me and touch all women! "PELLE MODA's products, from shoe type painting, cloth selection to sparkling decoration inlays, each of which is jointly developed by Jessie and the design team. Among them, what is most proud of Jessie is the rhythm of design and process, the cumulative inheritance of production techniques, combined with the details of hand-made shoes, so that every gem and beads on the shoes will be fully loaded with the masters' skills for many years. In every seam and turning arc, the appearance of luxurious women's shoes will be presented perfectly, just like opening up the most hidden and luxurious dream for women.

From the passionate Losangeles to the deep culture of Shanghai, Jessie is full of curiosity: "I enjoy the process of making shoes, but I also wonder if Asian women's definition of beauty and sex is beyond my imagination. I'm looking forward to seeing the sparks of Western and Oriental fashion."

2012 the overall design of spring and summer keeps the original iconic style of PELLEMODA while adding passionate elements. A lot of fun makes different colors give different characteristics to shoes. Or full of youthful vigor, or a mixture of leisurely and quiet maturity. The material of the Napa sheepskin is soft and comfortable. Color with fresh yellow, lake blue, peach red lacquer coat, more youthful vitality. In addition, animal skin patterns and ethnic primitive wild styles have also become the focus of design.

　　 About PELLE MODA

　　 PELLE MODA, luxury brand of American women's shoes. Founded in 2001 in California, USA, it has attracted the attention and love of thousands of women since its birth. A large number of jewelry mosaic design, complex manual beads and bold colors have become the unique design style of PELLEMODA. The European top leather and exotic fabrics are used to make the fine and luxurious display. PELLE MODA has a professional design team in L.A studio, which brings together a top-notch design team with keen sense of fashion, smell and creativity. Every season, designers draw inspiration from all aspects of life and dedicate the most unique design to PELLE MODA enthusiasts. Over the years, PELLE MODA has been sold in the top department stores in North America, and has been sold all over the world through the Internet, throughout Asia, Japan, Korea and the Great China region.