"Olympic Games" Order Crisis Resolution, The Final Sprint Of Quanzhou Shoes And Clothing Enterprises

There are 2 days before the opening of the London Olympics, which is seen by many Fujian sports brands as a major opportunity to deal with the "order crisis" and to open up the market. The Fujian sports footwear clothing brand enterprise, which has always loved big competitions and advertised by sports stars, has provided at least Olympic uniform for 16 countries, including China. The number of signatory countries ranks first among all brands in China.

Fujian Federation of light industry 23 to reporters analysis pointed out that the Fujian sports brand began to launch Olympic marketing, opening up the market, stretching the meaning of sales performance.

It is true that Anta is the main force in the Chinese army, taking into account the recent development of the Chinese market and the long-term overseas market; 361 degree signing star Sun Yang, NBA new wolf king Kevin, Lok Fu, Olympic pole vaulting champion Steve, Hooke, etc. the advertising star effect takes account of both the Chinese audience and the overseas audience; PEAK will add the goal of Olympic marketing as "pulling the sales performance straight up".

This year, affected by the economic downturn at home and abroad, the "order crisis" has become a common predicament faced by many enterprises. Fujian enterprises are no exception, especially in Quanzhou's traditional textile and clothing, sports shoes, umbrellas, bags and other industries.

In order to resolve the "order crisis", Quanzhou enterprises launched a massive attack, and actively sought various orders at home and abroad. The reporter learned from the foreign trade department of Fujian province that in the first half of this year, more than 800 enterprises in Quanzhou participated in exhibitions at home and abroad, and nearly 900 million dollars were sold at the scene and intention.

Facing the practical difficulties of shrinking foreign trade orders, Shoes and clothing The enterprises in Jinjiang are leading the shoe and clothing brand enterprises to send sole agents to the local shoe and clothing enterprises to help SMEs overcome the difficulties. The Jinjiang municipal government has said that 34 companies have already signed an OEM agreement.

Cao Jianping, deputy director of the Fujian economic and Trade Commission, said earlier that, influenced by the European debt crisis, the external demand downturn, the appreciation of the renminbi and the rising cost, the efficiency of the enterprises declined, and some of the export enterprises in Fujian did not have enough orders.

For this reason, Fujian has organized the "Fujian manufacturing" special promotion meeting to tie in the bridge for the enterprises; set up special funds to support and encourage the guarantee institutions to provide low rate guarantee services for small and micro enterprises, and support enterprises to open up the market.

In March this year, Fujian held two "Fujian manufacturing" promotion sessions, facilitated the purchase intention of more than 20 electronic information enterprises and the purchasing units in the province nearly 500 million yuan; 30 units signed a purchase agreement and strategic cooperation framework agreement with China heavy duty truck and Fujian Haixi Motor Co., Ltd., of which over 1000 vehicles were purchased this year, and about 8000 vehicles were purchased in 2012-2015 years.

"Made in Fujian" actively opened up the domestic demand market and achieved results. The figures may be the best indication. In the first half of this year, the output value of Fujian's above scale industries reached RMB trillion yuan, which was one month ahead of last year, and the domestic sales exceeded one trillion yuan. Moreover, the output value of domestic sales has maintained a relatively fast growth rate, which is 1.8 or 8.2 percentage points higher than the sales value and the delivery value of exports. The proportion of domestic sales has increased continuously, rising from 68.2% in the same period of 2006 to 79.4% now. The contribution rate of domestic sales reached a new high of 86.5 percentage points, 6.8 and 2.9 percentage points higher than that in 2010 and 2011.