Shanghai Style Clothing: Elegant In Beauty

Shanghai style developed with Shanghai as the center clothing The style is characterized by absorption of western art, new and flexible, strong commercial atmosphere, and full of fashion; It looks dignified and steady in the beauty and liveliness. It is mostly made of silk, soft and smooth, pure and natural, and elegant. In recent years, Shanghai style clothing has developed rapidly and has a growing influence. There is a trend of catching up with and surpassing other styles of clothing to become a fashion leader.

In the Shanghai market, Shanghai style clothing is unique in the field of middle and low-end clothing, and has also "thrived" in high-end clothing. For example, the rise of the patented milk silk underwear can be compared with the international big brands of "Su" underwear, Meimei Zhongzhuang with a maximum price of 54800 yuan, and internationally recognized as the top class Zhongzhuang.

Shanghai's existing well-known brand stores at home and abroad can be divided into three categories: first, brand serialization, brand service upscale stores; Second, the brand store image store, which is characterized by its new products coming into the market quickly, makes consumers feel that the image store leads the latest fashion; The third is the chain stores of brand stores, which are characterized by their unified style, mode, brand culture and standardized services.

characteristic:

1. There are many hot consumption spots in Shanghai, mainly in the business streets of Huaihai Road, Nanjing Road and Sichuan Road. Nanjing East Road is dominated by tourists; On Sichuan North Road, sportswear and leisure wear are concentrated. When exploring the retail market in Shanghai, manufacturers can first choose a place suitable for selling their own products.

2. Shanghai people do not particularly like to pursue fashionable and novel things, but they attach importance to the consumption environment, style, layout and atmosphere.

3. Domestic and foreign brands compete to enter Shanghai, with fierce competition.

4. It has become an inevitable requirement for the development of garment enterprises to establish a modern management mode of "multi variety, multi batch, small batch and low cost" in the garment industry, further shorten the response time of garment enterprises to market environment stimulation, and establish a rapid response mechanism for garment enterprises.

5. Chain operation has shown great vitality and creativity from coastal areas to inland areas, from large cities to medium-sized cities. On the basis of franchised stores and counters, it is an effective market means to open franchised stores into hypermarkets, get closer contact with chain supermarkets and hypermarkets, and grasp the pulse of chain supermarkets and hypermarkets.

Advantage brands and enterprises: Silly, Laike, Zilanmen, Antarctic, Saiyang Beijirong, Zhaolin, Sanqiang, Kaikai, Conch, Boshi Frog, Chunzhu, Hengyuanxiang, etc.