"North Shoe Capital" Counterfeit Brand Sports Shoes Are In Flood.

Reporters recently interviewed in the three towns of Anxin County, Baoding City, Hebei Province, known as "North shoes capital", a large number of enterprises were producing counterfeit brand sports shoes in nearly 1000 shoe factories.

Unlike the fake imitation brand sports shoes with high imitation on the market, the imitation brand sports shoes produced here are low in imitation, rough in workmanship, poor in quality, and small in profits, but many shoe factories become rich by small profits but quick turnover.

Experts said that compared with Fujian and Jinjiang, the three footwear industry in Hebei is still at a low level and lagging far behind Jinjiang.

How to improve quality and pformation has become a bottleneck for the three towns to break through.

A box of counterfeit "NIKE (Nike)" price is 320 yuan, footwear industry is Anxin county's characteristic industry, Shixing in the mid 70s of last century.

There are 1065 shoe making enterprises in the county, 45 thousand employees, 140 million pairs of shoes each year, and about 3000000000 Yuan in sales.

Among them, there are 973 shoemaking enterprises in three towns. The output value is 2 billion yuan, and the production and output value of 91% enterprises, 92% employees and 92% of the shoe making industry in the whole county are concentrated. Therefore, in the shoe making industry of China, there are "South Jinjiang and three North".

Reporters saw that the counterfeit brand sports shoes produced by the three towns were very low in imitation, and the materials used for shoes were poor, and the workmanship was rough.

Like the imitation Lining sports shoes of the golden silver leopard shoe factory, the "L" logo of LI-NING (Lining) is reversed.

Hengtai yuan shoes factory produces Lining skateboard shoes with "L" logo on the vamp, but a "CONVERSE (CONVERSE)" logo on the sole.

The shoes of the trillion shoe factory write the trademark "NIKE" as "NKIE" and "CONVERSE" as "CONVENSE".

The "NEW BALANCE" produced by Tong Ao shoe factory has spelled "NEW TONGAO", but there is a prominent "N" logo on the shoe surface.

According to a local person familiar with the situation, the three brand-name sports shoes in the town were updated very quickly, and many of them were no longer produced.

A small company specializing in shoe design and development serves the big shoe factory. As long as the manufacturer provides shoe type, it can be copied in a short time.

On holidays, some bosses go to shoe factories in Fujian, Jinjiang and other places to "investigate" and "learn from".

Each shoe factory has only one general agent in a city. The shoe factory regularly communicates with its customers. According to market needs, it often changes the styles of shoes and sends pictures to customers through the network or MMS.

There is a two storey building in the Chai Sheng Da shoe factory in the three town of Cui Gong Di village. The first floor is the product showroom, and the two floor is the production workshop.

The reporter picked up a pair of poor quality counterfeit "NIKE (Nike)" skateboard shoes asking the price, and the boss Wang Kai said, "320."

The reporter was shocked. It turned out that 320 yuan was the price of a box (16 pairs).

Wang Kai said that they also received foreign orders, mainly exported to Russia, as long as customers provide footwear and price, two or three days will be able to make finished products.

In the locality, asking shoes generally refers to the price of a box. "NIKE (Nike)" jargon is called "hook" and "PUMA (Puma)" jargon is called "little tiger" or "little lion".

Reporters visited shuofu, gold and silver leopard, Yunfeng, Jin Tongyuan, Heng Taiyuan, Xinlong Tai, Shumei te, Xianglong Tai and more than 10 shoe factories. These products include 2/3, casual shoes and snow shoes with their own trademarks, and 1/3 is counterfeit brand sports shoes.

The price of these counterfeit brand sports shoes varies from 20 yuan / double to 28 yuan / pairs according to the quality and simulation level. The price of the whole box is 320 to 400 yuan.

Some large shoe factories produce between 3000 and 4000 pairs per day, and the profits of each pair of shoes are between three and four yuan.

After three to four dealers wholesale, the final retail price is about 30 yuan.

According to a customer from Sichuan, these shoes sell well in rural areas after they are put on brand names. They sell two to thirty thousand pairs a month, five yuan for each pair of wool, and some old backlogs should be disposed of.

On the side of the road leading to the three towns, there is a propaganda slogan of the business sector: "crack down on the infringement of registered trademarks".

For the three towns producing counterfeit brand sports shoes, the reporter interviewed a staff member of three Town Industrial and commercial offices. He said that the industry and Commerce Department regularly conducted inspections and found that the confiscation of the confiscation and the destruction of the destruction were carried out together.

However, there are only a dozen staff members in the industrial and commercial office. When they go down, they do not necessarily make counterfeit brand sports shoes.

Anxin County Bureau of industry and Commerce complaints office staff told reporters that last year, the commerce and Industry Bureau convened a meeting of shoemaking owners to educate them to use their registered trademarks and not to use famous brand names.

Every year the county conducts several large-scale inspections.

Li Changren, a businessman in the eyes of a Jinjiang businessman, is a businessman in Jinjiang, Fujian. He has done a rough inspection of the footwear industry of three towns in her foreign trade business.

Li Changren said, "an interesting phenomenon is that the names of many shoe factories in three towns are the same as those in Jinjiang. Jinjiang has" Yongfa shoe factory ", and there are three of them, such as" Huafu "," Jilida "," HUAYU "," Royalstar "and so on.

"When it comes to the quality of shoes, the biggest difference from the shoes produced in Jinjiang is that the grades of materials are very low, and the finished shoes are not strong in the hands, but they give people a rough feeling.

Of course, the price is much lower. "

Li Changren said, if they want to improve the quality is also very easy, the material to buy more expensive.

The work of shoes is quite close to that of Jinjiang. Some details, such as cleanliness and glue thread, should be paid attention to and habit.

"Hardware improvement is not very difficult, but software is much more difficult.

What impressed me most was that none of the factories visited had worked on computers. I saw that the only computer user in the factory was a child playing computer games.

Locals find it unnecessary to use computers to work.

"No computer, but it's definitely different."

Li Changren said, in Jinjiang, computer office is already a habit and natural thing, it is hard to imagine how to leave the computer office.

The application of computers is not only confined to processing office documents, but also depends on computers in every aspect of the factory.

For example, there is a factory in the domestic market, every night before eight o'clock, agents across the country, each shoe sales / inventory, the best selling style / most salable style, will be summarized to the Jinjiang headquarters, all at a glance, the headquarters accordingly decision.

In addition, most factories in Jinjiang will register on the Internet.

Find information about footwear industry and understand the dynamics of shoe industry.

At the same time, they are very concerned about publicizing their enterprises, and there are about 10 shoe industry portals in Jinjiang.

Li Changren said: "10 years ago, the footwear industry in Jinjiang was worse than three, but many small factories, such as Anta, del Hui, Buick, and so on, had grown up to be towering trees.

The mystery is worth three people to play.

There are three major problems in the footwear industry of the three towns. The questionnaire survey conducted by Anxin County Statistics Bureau and the school of economics of Hebei University shows that there are three major problems in the footwear industry dominated by three towns: first, the low quality of the practitioners, which directly affects the improvement of product quality and the upgrading of enterprises.

According to the questionnaire survey, only one of the more than 1500 middle and senior managers is a college culture, most of them are junior high school graduates, and they have not participated in the training of management and management, lack of scientific management knowledge and people-oriented management concept, and lack of innovative ability; most of the workers are junior high school education, and have not participated in the training of labor skills and relevant legal knowledge, so the promotion of new technology and new technology is more difficult.

Secondly, the market competitiveness of products is weak.

Questionnaire survey shows that almost all enterprises lack the ability of style design and development. The styles of shoes are mostly provided and copied by customers, and the owners are not standing high, brand awareness is not strong, product positioning is low, style follows the south, and the time lag in entering the market can not be won by quality and style, but only by price, and profit space is squeezed.

Third, industrial planning is lagging behind.

The footwear industry in Anxin county has been in a state of disordered development for a long time. There is a lack of industrial land planning and industrial park planning. Because of the shortage of land for the development of enterprises, most enterprises can only expand themselves on the basis of their own courtyards, and can not walk out of the "workshop type" business mode.

According to the survey, in the 90s of last century, the footwear industry in Jinjiang was rapidly developed and expanded under the strong guidance of the government. It became the dominant industry and characteristic industry in Fujian and became the base of shoemaking in China.

Its successful experience has three enlightenments to Anxin: first, industrial park.

In the 90 years of the last century, Jinjiang began planning 4000 acres of industrial parks, and gradually formed a "well shaped" Park, abandoning the small and small family workshop mode, and guided enterprises to take the road of cluster development, and the scale of enterprises expanded rapidly.

Two is the implementation of brand strategy.

In just a few years, more than 10 famous brands have been born, including five national famous brand products, two well-known trademark enterprises and 21 Product Exemption enterprises.

The three is to implement the strategy of promoting science and technology.

The government invested and hired state-level authoritative research institutions to provide scientific and technological services and quality certification to enterprises, and comprehensively upgrade the technological level and innovation ability of the footwear industry.

The R & D ability of the enterprise has been rapidly improved, and the enterprises above all have their own R & D institutions.