Italy Shoe Industry Is Optimistic About China, And Is Full Of Confidence In The High-End Market.

"This spring and summer in Beijing, Italy

It is estimated that there will be an income of US $15 million.

The responsible person of Italy national Footwear Association said that about ten years ago, Italy shoemaking enterprises began to pay attention to China's high-end market.

The official said that with the rapid development of China's economy, more and more Chinese people like the shoes made in Italy.

At present, China has become the seventh largest export market in Italy.

Recently, the consumption of Chinese consumer goods has been declining, and has become the focus of media attention. But the responsible person said that the Chinese consumers began to improve their quality of life, and the consumption concept also changed.

This shows that Chinese consumers are pursuing a taste of consumption, which is a very good sign that the shoes made in Italy will meet the consumer demand in the Chinese market.

Recently, at the scene of the spring and summer shoe exhibition held in a hotel in Beijing, the reporters saw that only the buyers who were invited by the direction indicated that this is a high-end small and medium scale exhibition.

Many spectators said that during the exhibition, the trend of spring and summer 2013 released by Italy national Footwear Association is their focus.

Meeting the professional women's consumption group

"Shoes made in Italy are favored by women over the age of 35."

One of Beijing's surname spectators said that the popular trend of Italy Footwear Association was considered to be the vane of world footwear design.

According to the trend of international footwear industry, expert Polly Morley predicts that in the coming year, the trend of international leather shoes in spring and summer will be the collision between classic nostalgia and retro style and new aesthetic design.

It is understood that in 2013, the fashion trend of women's shoes in Beijing, Italy in spring and summer included: pure rock and roll fashion, flexible and agile fashion, outstanding style of work, money for ladies and gentlemen, style of ocean style.

The styles of men's shoes include: British rock and roll style in the 60s of the last century, sportswear series, city charm, men's fashion, real I rock fashion.

According to the person in charge, there are seven major shoe making industrial clusters in Italy: Markey, Tuscan, Venetian, Lombardia, Campania, Puglia and Emilia Rome.

These seven regions account for 97% of the footwear industry and labor force in Italy, and account for 93.2% of the total volume of export pactions.

Italy's footwear industry accounts for 33% of the EU's total production.

Data show that Italy's exports to China's footwear industry rose sharply, and the total volume increased by 88.7%.

Still optimistic about China's luxury market

In recent years, the rapid growth of luxury consumption in China has been called a new engine for global luxury growth.

Boston consulting said that China is expected to overtake Japan and the United States to become the world's largest luxury market by 2015.

But statistics show that since the first quarter, China's mainland market, known as the global luxury growth engine, has shown a downward trend.

In response to this situation, a person in charge of the national Footwear Association of Italy said that, indeed, global sales have declined, but they still have confidence in the Chinese market.

He believes that China's future consumer market will provide a good guarantee for the export of Italy's footwear industry.

According to the person in charge, the Beijing spring and summer shoes exhibition in Italy is the sixteenth session, but this year's scale is the largest in the past exhibitions. There are 64 well-known shoe brands in Italy bringing the latest shoe products to participate in the exhibition.

Italy holds 22 shoe exhibitions every year in the world. Among them, the largest shoe exhibition is held in Milan every year, reaching 60 thousand square meters, and more than 50% businessmen come from 120 countries.

According to its introduction, Italy produces 200 million pairs of shoes each year, accounting for 1/3 of the EU market, with an output value of US $7 billion 200 million.

In the face of the Chinese market, the head of the footwear association of Italy states that Italy shoe manufacturers are also catering to the tastes of Chinese consumers, for example, the degree of acceptance of pointed shoes in China is far lower than that in Europe.

However, a Italy brand agent said that the market has indeed seen a downward trend recently, because Italy shoes are famous for their design and taste, and have relatively stable consumption groups. Therefore, the impact of consumption decline should not be too great.