Chinese Shoe Companies Enter India Market

China's footwear industry is fighting for the domestic market, and there are new trends in the expansion of overseas markets.

Yesterday, in the NEW DELHI of India, the first store in India, AOKANG, was crownfully opened under the crowed stars of Bollywood, the first Chinese shoe brand store in India, and the first Chinese shoe brand to enter the India market in New Delhi.

The day before, AOKANG also held a AOKANG BRAND LAUNCHING EVENT in New Delhi.

Wang Zhentao, President of AOKANG group, said, "Chinese brand will become a new factor in the fashion life of India footwear industry".

In June 18th last year, the three major international companies of AOKANG, India, the United States and Hongkong started on the same day. The India cadres of the same color made a week of corporate culture training and market inspection activities at AOKANG group headquarters.

At present, after 9 months of careful operation, AOKANG India has begun to comprehensively layout the marketing network of India market.

ANIRUDH BANERJEE, general manager of AOKANG India India, said: "the first AOKANG store has chosen to enter the most powerful MGF Metropolitan Mall in India.

As the first step in brand promotion, we will enhance our visibility by setting up an image store and entering the core shopping center.

Of course, unlike the Chinese market, the development of AOKANG India market will choose to develop franchisees. "

ANIRUDH BANERJEE and its marketing team are all the leading marketing elite in India. They are very familiar with the marketing channel of India market.

It is understood that in 2008, AOKANG India will make significant breakthroughs in channel construction, including the development of agent wholesale stores and main store stores, and the number of shops is expected to reach about one hundred.

"What we bring to India is not just a single product, but also a consumption concept, a taste of life and a fashion trend in the footwear industry."

Wang Zhentao told a brand press conference in the evening of March 24th: "India consumers are very concerned about footwear products, especially the world-class development and Seiko footwear products.

We are very confident about this, because we are the largest footwear manufacturer and international brand marketer originally born in China.

Statistics show that India, as the second most populous country in the world, plus China occupies the world's 1/3 population.

The common market characteristics of the India market and the Chinese market provide a good foundation for AOKANG to expand India's market rapidly.

According to the introduction, the current construction of AOKANG overseas marketing network is all local operation, AOKANG will not carry out management output.

By 2010, the total number of AOKANG's overseas stores is expected to reach more than 1000.

It is understood that, in addition to the layout in India, AOKANG is now in the face of increasingly fierce competition in the domestic footwear industry, is in all directions to speed up the layout of the marketing network.

Especially in the domestic marketing network, AOKANG just held a brand promotion conference in Dongguan, Guangdong in March 20th, and launched a new marketing mode of "1+N": "1" represents the brand name space or single brand flagship store. "N" represents multi stores, or WAL-MART + KFC mode.

In January 8th, AOKANG Group acquired the first Chinese image store in Huaihailu Road, Italy after acquiring the famous global brand of Shanghai, and now has nearly 30 marketing outlets in China.

On the same day, Minister of industry of India Mr.Subodh Kant Sahay met with Wang Zhentao.