How Far Can "Handmade Shoes" Go?

With the progress of science and technology, many hand-made industries have been replaced by machines. Almost all the shoes that people wear nowadays are produced by factory machines.

However, in some towns or urban fringe areas, there are still small workshops for hand-made shoes, which provide production, marketing and after-sale services.

For example, there are four or five small workshops on the street near Sha Sha market. It can be seen that the "life" of hand made shoes is still very tenacious.

After passing a shoemaking workshop, reporters couldn't help walking in.

Seeing the guests coming in, the boss seemed very enthusiastic. He hurriedly told reporters that he could take a casual look, and asked reporters what kind of leather shoes they wanted, and said that if they were not agreeable, they could be made.

According to introducing, the boss is surnamed Yang, his hometown Hunan, this year 50 years old he has been in Panyu for more than 10 years.

Because he was able to make shoes in his old home, he wanted to earn some money from this craft, so he came here and opened a small shoe factory to manufacture and process leather shoes.

And he does not like those shoemaking enterprises, there is a certain order, he made shoes every month to do much in mind, he only knows that in the off-season, do less, during the peak season to do more, which kind of shoes to sell more.

The reporter saw that the leather shoes in the small workshop were neatly placed on the shelves. The shiny and bright surface could match the leather shoes of the senior specialized shops, and the styles were also keeping up with the trend. The handwork was pretty good, but the price was surprisingly cheap.

The boss told reporters that they sold cheaper because they made their own products, and the selling price of each pair of leather shoes in the store was between 45 and 55 yuan.

He said that the shoes he had made before were sold for 30 yuan and a pair, but they also earned a little money, but now they could not, because the price of raw materials for leather shoes increased, so they had to raise their prices, otherwise they would lose money.

And now the market is not very good, because the leather shoes business is also very seasonal, and the sales volume is quite good at festivals.

Now, after the Spring Festival is over, business is still relatively cold. It can be very good to sell one or two pairs a day.

The boss told reporters gloomily that even sometimes he could not sell a pair of shoes for a day.

Reporters learned that other shoemaking workshops have similar situations.

Reporters also observed that these shoemaking shops were built in small towns and urban fringe areas, but not in prosperous business circles. The first reason was that the owners of the small workshops could not afford to rent them.

The more important reason is that there are more target consumers in the more biased areas: migrant workers and relatively weak purchasing power.

Because this group of people buy leather shoes is not brand name, nor fashion, cheap and durable is their first choice, so the majority of these small workshops come from this source.

Of course, how many shoes can be sold by these small workshops can not compare with the sales of shoes produced in large quantities in shoe factories. Only those shoemaking workshops still have a certain market and will last for a long time, but most of the owners of the workshop can only maintain the "insufficient development and adequate food and clothing".