China'S Clothing Brand Bosideng Opens Flagship Store In London

China

Bosideng (03998) will open a flagship store in London this month, which will be the first time that China's large fashion group has launched its own signboard in the West.

Although China is the world's largest exporter of clothing, almost all of its exports are foreign brands, and this is starting to change.

The Bosideng flagship store, which specializes in down coats, will be selected at South Molton Street, the most expensive shopping street in London.

It is reported that Bosideng is clearly interested in gambling.

Bosideng, the whole name Bosideng International Holdings Limited, is the largest and most advanced brand down garment manufacturer in the country, mainly engaged in the development and management of its own down garment brand.

Including product research, design, development, raw material procurement, outsourcing production, marketing and sales.

Its brands include "Bosideng", "snow fly", "KangBo", "ice cream", "ice fly", "upper feather", "Bosideng men's clothing", "Ricci-Club women's clothing" and so on.

Bosideng group was founded in 1976 in Changshou City, Jiangsu province. The chairman of the brand and chairman of the board of directors is the national model worker, the tenth and eleven National People's Congress, the founder of the cause of socialism with Chinese characteristics, and Mr. Gao Dekang, a well-known entrepreneur.