Fashion Industry B2B Website Rising Clothing Shoes Hat Industry To Regain New Machine

Nowadays, the popularity of fashion industry is becoming more and more popular. Its development focuses on exceeding the restrictions of shoppers in pursuit of style, and expanding the B2B perspective through a small number of websites that have the power to promote retailing.

B2B Business (To Business) is a kind of Internet marketing field, which is the marketing relationship between enterprises. The business sector is winning online development opportunities.

Brands and retailers have launched an interactive business and deep experience on the Internet to meet the desire of consumers and brands to interact deeply. However, a group of selected websites is creating a more mature online experience model for B2B audiences. For example, Fragments, ShopToko, Fashion GPS, Runthrough, Editd and IdeaLists have made great progress in sample trading and talent mining, making the process of excavation, procurement and information collection more convenient and effective.

Makara White, the founder and chief executive officer of Why This Way website and editor in chief of FashionablyMarketing.me website, said: "there is a market space for B2B oriented platform, but it will only be accepted by the value added and professional design of retail workers."

She believes that this will be the next natural step for years to see fashion brands and retailers gaining the advantage of digital market.

Makara White also cited the economic situation as one of the reasons for the rise of trade websites. Many companies no longer have endless resources to travel to Europe, Asia and the United Kingdom to seek and acquire new product resources.

Fragments extended customer service

Today, Fragments, a jewellery exhibition room and retailer based on home office, has opened a new website in fragments-showroom network to strengthen its management of its once strict e-commerce portal and to add password protected zoning for wholesale, retail and brand partners.

The website designs a collection of company display, current and future series, and wholesale sales price layout.

Janet Gorman, founder and chief executive officer, said buyers and shopkeepers can use their personal time to view, consider and audit products.

Goldman said that the B2B sector in Fragment's digital flagship business is an extension of Chang Hui's customer service business.

"It allows us to communicate with customers more smoothly, because they no longer travel frequently, we just put the exhibition hall directly in front of them.

It's all about training customers.

The more we know about the information we provide, the better our business performance will be. "

Goldman told reporters.

It is possible to introduce wholesale business in the future, but Goldman still wants buyers to have the same personal experience as salesmen, and vice versa, taking online experience as an in-depth preview of upcoming fashion series, designer inspiration and more information.

Fragments will also promote its leading retailers, such as Neiman Markus, Gap and Armani, to design and manufacture products that are labeled with retailers (rather than manufacturers) for almost more than 20 years.

Occasionally, designers of display areas and teams of products tagged with retailers (rather than vendors) - called Design Studios - work together on a large scale product line, but can not see the information online.

Fragments will launch a new design studio partition on the website to show its products that are labeled with retailers (not vendors).

And Goldman hopes to "attract new businesses and provide new sources of funding for existing accounts."

ShopToko wholesalers are accessible to retailers.

The recently launched ShopToko (later than Fragments) aims to serve independent retailers in the B2B business platform. It calls it a wholesaler selling products for two months in the current season.

Lisa Tia, the chief executive officer of the website, and Catherine Danesi, chief operating officer, hope that by minimizing the financial risk, the boutique is easy to purchase and deliver new products to customers.

So far, more than 2000 retailers have registered on ShopToko, and about 100 brands are being sold on the website.

Password protection platform (retailers need to complete a document, provide tax certificates and wait for verification before placing order), provide free membership for brands and retailers, and ShopToko extract paction fees.

Tiaren Jane claims that the order process is different from the ordering company, because the paction penetrated into the background operation. Although the independent retailer has only one invoice, each brand receives a single order.

"In the space of B2B, ShopToko is competitive because the customers at the wholesale level are more directly exposed to retailers," he said.

This explanation explains that if customers provide retailers with information about seasonal products they want, shops can now turn quickly.

"With the deepening of the influence of digital market on consumers, the traditional entity mode is still a hot spot for shops.

They need to have more resources, more effective and more convenient tools. "

Brand and retailer are symbiotic.

For the former, the tool can help them open new opportunities and do not need to invest in advance, especially when the brand is not well-known or low.

For the latter, ShopToko is a platform for retailers who have never met other products.

Similarly, the website will be used as an online solution for the activities of domestic cities in the United States through trade shows and partners' dialogue.

As an online solution to the fair, ShopToko can recommend the brand for the two weeks, the two weeks and the next week.

White predicts that in the near future, many B2B e-commerce modes will follow this direction. Although trade exhibitions, such as Magic and Pitti Uomo, have begun to create digital extension businesses for their visible activities, they are still in the initial stage of development.

"For shoppers in the designer or clothing store, retailers will not be able to create such a product recommendation engine with retailers' experience of recommending products for their shopping intentions.

This engine enables online services to help professionals perform their work to success.

White said.

Runthrough sample paction process digitalization

Last July, Runthrough made its debut, becoming the first web site to digitize the paction process (usually seen between the public and the brand as tedious).

Former editors, founder Megan Klum and Mandy Deng are hoping to streamline the process so that the members of the press can go to a destination and choose any sample they want from a variety of brands.

Conceptualization and the already operated therunthrough website become a one-stop service platform for brands to display their products and editors to explore products from new designers and famous designers.

The platform has developed from the 17 Brand Co operators developed at the beginning to the existing 60 - Fenton/Fallon, Kara Ross, Made Her Think and Pamela Love - and claims that more than 200 media members, including editors and stylists, are using the website.

Megan Klum said: "the development of B2B space is irresistible.

Emerging things are emerging one after another. People are really looking for opportunities to solve problems.

This is exactly the same as brand awareness when everyone needs e-commerce websites.

Many brands realize that digital tools and any website that can streamline the background operation process become a mainstream demand.

Everyone needs to do a lot of things, so there is not enough manpower and time to finish it in a day.

She predicts that with the rise of B2B websites that people can buy large quantities without travel, shopping forms will change dramatically.

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Fashion GPS digital fashion week preferred

Fragments, ShopToko and Runthrough are likely to make progress as long as they are able to find the right way forward for the business category that is still in the initial stage, but Fashion GPS is the undisputed pioneer of the B2B digital platform in the whole industry.

The website was founded in 2006. It regards the international management group and the American Fashion Designers Association as its industry partners. Its clients include: Mark Jakob (Marc Jacobs), DKNY, Chanel (Chanel), Dior (Dior), Jimmy Choo, Vitoria's Secret (Victoria s Secret) and public relations companies, such as KCD, Secret group, star works group, Bismarck PHILPS, media, Paul Willmott and Paul Willmott.

The website has been released and accepted digitalization.

The first place to invite is to provide a seamless fashion week for users through the GPS radar click button. RSVP (reply) procedure is not the only service that the website can provide.

Other featured services include digital registration for fashion show, website based and mobile sample trading, event planning, inventory management, virtual magazine and news photo management system and mobile location application service.

Edwin Mellon, founder and chief executive, said: "I want to create a platform for the fashion industry to simplify complex work, such as sample trading.

When I first realized that the first fashion positioning platform delivered to the entry or traced the pure happiness of a missing sample, I was deeply explored.

Last year, its number of customers' rosters increased more than doubled and operated in New York, London, Paris and Australia.

Editd provides real-time data and analysis

Editd network was founded in London in 2009 by Jeff Watt and Julia Fowler, and is committed to making real-time data and analysis for the fashion industry.

Its purpose is to provide brand, retailers and suppliers with real and specific data to respond to current consumers' buying habits and make effective business decisions accordingly.

Through customized applications for marketers, buyers, traders and marketers, users can search market intelligence on Editd website based on monthly subscription service.

According to Jeff Watt and Julia Fowler, the Editd Network - which monitors over 10 million product inventory units and more than 12 million points per day - provides three distinctive services.

First of all, it is essentially a business service, which means that the website has the ability to track every trend after it has been put on a product.

Users can know when and whether the product is sold, whether to continue selling, or even when to replenish the goods.

The second is social services, because Edited has a fully visible and searchable database, which contains 600 million views that are tracked by fashion leaders and influential people. They are extracted from every social media that they may imagine.

Finally, the website provides a qualitative report and visual analysis based on the scale of the show, forecasting, street fashion and trade fairs.

Watt said, "this is quite an interesting period.

More B2B companies are gaining popularity, but in the field of venture capital, they did not take seriously until the last 12 to 18 months.

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Now, people realize that clothing can bring significant development opportunities.

At the same time, technicians are beginning to realize this.

Idealists push matching service

As a result, IdeaLists, a creative talent agency, has helped many fashion companies develop satisfactory digital platforms.

The company's website was founded by Adem Gleeman, a former editor of Tokion in January 2010, to help designers and brands, and these designers and brands may lack the internal resources to develop their online businesses or to pay for the employment of large agencies.

It is not a mass outsourced website. Gleeman has a clear understanding of it, positioning it to help customers with limited budgets to develop video content and "customized matching services" for e-commerce.

Once the customer releases the project on the IdeaLists Net - free for customers to use - the work will be arranged and allocated to the creative personnel with the right skills.

After the estimated budget of the project is set, the relevant talents will tender for the work.

Gleeman said customers could usually find matching candidates in a few hours.

Gleeman said: "we see the introduction of members of the fashion industry to other types of creative pushers, including film and technology, other than photographers. This is a common demand in the industry."