Beijing Olympic Games "Overdraft" Business Enthusiasm London Olympic Games Business Consumers Are Calm

London 2012 Olympic Games as scheduled, but the Olympic economy is no longer.

Whether it is the enthusiasm of domestic enterprises to sponsor the Olympic Games or consumers' willingness to buy Olympic products, they can not compare with the Beijing Olympic Games.

Yesterday, reporters came to the city's major household appliances, digital, clothing stores and supermarkets, and found that the Olympic Games related publicity is very few.

Even coke and sports that are closely related to the Olympic Games.

And sporting goods, and so on.

The Olympics are not as busy as Christmas.

Every major holiday, businessmen will hang up all kinds of promotional banners and launch related products early.

Now, in the 4 and 1 Olympic Games, the enthusiasm of businessmen should be higher than that of festivals every year, but the fact is that they are not the same.

Reporters in yesterday's interview, whether shopping malls or supermarkets, in the promotion of activities almost as usual, did not launch the Olympic Games related promotional means.

Borrow a coke salesperson's words - "Olympic Games is not busy Christmas Day".

Coca-Cola and Pepsi Cola, Adidas and Nike, Anta and Lining, Samsung and Lenovo, OMEGA and Longines, all of these brands have died in the sponsorship of Olympic sponsorship.

Reporters noted that in addition to Nike and Anta launched the Olympic limited T-shirts, other brands did not move.

Businesses and consumers are calm.

Reporters came to a home appliance store, including the Olympic global sponsor Samsung, including many international brands, only poster on the words such as "passion Olympics", "Olympic Summer" and other words, and the dealer did not launch a special Olympic publicity means.

Adidas and Lining are more calm, and even the sponsoring national uniforms are hard to find.

Consumers are more disdain.

The reporter interviewed Ms. Su, who is going to buy bathing suits in a shopping mall. She said, "I didn't buy swimsuits for the Olympic Games, not for Sun Yang. I just wanted to swim in summer."

In a national sports brand store, the reporter saw a citizen bought an Olympic costume (a national team uniform), then asked him, and his words really came to the reporter: "which country's uniform is it? I don't know a thing at all. It's just looking good, even the salesperson didn't tell me."

London Olympic Games are missing.

Do you remember the overflowing "Fuwa" product? The Olympic mascot, the commemorative coin, the volunteer clothing and so on, all become the representative of the Olympic related products.

But now, the London Olympic Games surrounding products can not be seen in our city, even the mascot "Wen Rock (Wenlock)" reporter also did not find.

In addition, the Olympic tourism market is also quite decadent.

The "London tour" price of a tour company in our city was less than that in January. It was "defeated" by the cold market, and the sales discount was restored to its original level.

Reporters learned that although the Olympic cycle has now entered, but the domestic airline discount rate to London has been maintained at the same period last year, and the number of passengers has not increased significantly.

Beijing Olympic "overdraft" business enthusiasm

Reporters were informed that the Olympic uniforms of 16 countries, including China, were sponsored by our clothing brands.

But compared to the Beijing Olympic Games 4 years ago, the enterprises' investment in this Olympic Games is obviously smaller, even worse than the 2000 Athens Olympic Games.

The main reason is that the "jet lag" causes the attendance of the Olympic Games to be greatly reduced.

Moreover, four years ago, China's sports market was just "overexcited" and even had some "overdraft".

Most ordinary people's Olympic passion is far less than that of the Beijing Olympic Games.

Reporters in the interview many people said, "the Olympic Games began to know."

And 4 years ago, the opening ceremony of the Olympic Games in Beijing is believed to be remembered by most Chinese people.