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    Chinese Elements Also Need To "Shop Around" To Make An Inventory Of Previous Olympic Team Uniforms

    2012/7/30 10:19:00 201

    Olympic Team UniformChinese ElementsSportswearLi NingNike

    Olympic medals Clothes & Accessories The equipment, whether it is the auspicious cloud pattern on Adidas' award-winning clothes, the Terracotta Warriors pattern in Nike's clothing, or the traditional Chinese red widely used in Li Ning's competition clothes, as well as the complicated shapes with oriental charm such as peony, Ruyi cloud pattern, phoenix, etc., all indicate that the three companies are playing a big role in the Chinese elements in the equipment competition of the 2008 Beijing Olympic Games.


    In addition to the unique feature of "Chinese elements", scientific and technological content has become the most important decisive factor in the competition of sports equipment. In terms of technology brand, each of the three companies tried their best to make their own brand equipment a powerful tool to help athletes improve their sports performance.



    Nike


    Chinese Elements: National Anthem and Terracotta Warriors


    Although Nike is neither a sponsor of the Beijing Olympic Games nor a partner of the Olympic Committee, it has sponsored the Olympic equipment of 22 Chinese sports teams (28 sports in the summer Olympics), including track and field, swimming, weightlifting, basketball, tennis, cycling, fencing, archery, BMX scooters Kayak, etc. It also includes famous athletes such as Liu Xiang and Yi Jianlian.


    Nike has launched the competition clothes with the main color of Chinese red, and several competition clothes have the dark pattern of Chinese dragon on the chest. The main color of the game clothes is bright red, and the decorative ribbons on both sides are golden yellow. With a yellow "CHINA" on the chest, one can recognize the players of the Chinese team at a glance. In terms of details, Nike is also the main Chinese element, with different levels of Chinese dragon patterns on the neckline, back and chest.


    It is worth mentioning that Nike also applied the Terracotta Warriors and Horses of the Qin Dynasty to the clothing design of the Chinese Olympic Corps. The amulets, masks and sacred animals in the Terracotta Warriors and Horses symbolize patriotism and dedication. In addition, the inside of the team uniform is printed with "sweet words" that can only be seen by the athletes themselves, that is, the most representative words in the Chinese national anthem: "get up" and "move forward".


    Technology content: lightweight Flywire technical fiber, etc


    Nike's products include sneakers made of lightweight Flywire technology fibers and Lunarlite foam cushioning, and NikeSwift functional sportswear made of recycled polyester.


    The lightweight cushioning system composed of Flywire's upper support technology and Lunarlite foam foam can more effectively help athletes to perform better in fast and intense competition. The NikeSwift full body swimsuit is Nike's resistance reducing competition suit against shark skin. In addition, the NikeSwift race suit used in sprinting has set another world record: the new sportswear is made of 100% recycled polyester yarn.


    Also, NikeSphere and Aerographics are designed for heat dissipation and sweat wicking. Seamless splicing technology can avoid skin inflammation. Four way elastic satin can maximize the release of the body. Dri FIT fabric is one of the lightest fabrics.


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    Liu Xiang's Battle Robe


    Liu Xiang's latest battle gown, announced recently, is mainly red, supplemented by a small yellow short sleeve. No seams can be seen outside. It feels as thin as a cicada's wings and as light as a piece of paper. According to the costume designer, the suit, which is close to the athlete's body, will reduce the wind resistance of Liu Xiang by 7%, allowing him to speed up by 0.02 seconds. As for the new uniform, Liu Xiang, who has tried it on, said: "It's hard to wear the competition uniform and it's hard to take it off." This also proves the excellent fit of the uniform.



    Li Ning


    Chinese element: gold zipper head with Chinese red lucky thread


    "Li Ning" equipment was designated by the Chinese Olympic team to receive awards from the 25th Barcelona Olympic Games to the 28th Athens Olympic Games. In 2008, Li Ning brand will provide competition clothing and equipment for the four "dream teams" of diving, gymnastics, table tennis and shooting of the Chinese Olympic Corps.


    Chinese elements are the design core of Li Ning's designers for many years. The "dragon" clothing for the Sydney Olympic Games in 2000 and the "Splendid China" for the Athens Olympic Games in 2004 are masterpieces of Li Ning's design team. This year, the Chinese elements of "Li Ning" equipment have been further expanded. The "Lucky Line" on the uniforms of the four teams is the most prominent highlight. The design inspiration comes from the evolution of Li Ning's logo into an "L" shaped line, which also means luck (L is the first letter of Lucky). In addition, the designer applied the pure gold material to Li Ning's clothing for the first time, and created a "gold zipper head" with the shape of the Olympic gold medal. Each "gold medal" is inscribed with the name of the team member behind it as a blessing.


    In addition to the lucky thread and gold zipper head, "Li Ning" equipment also uses a large number of traditional Chinese red, supplemented by gold, parrot blue and other colors; In terms of printing technology, the principle of color optics is used to achieve a strong sense of future visual effects such as color gradient and metal texture. In the design, the clothes of the table tennis team members are integrated with the image of "Golden Dragon", highlighting the supremacy of the king; The diving team's uniforms use blue and white porcelain patterns; The gymnastics clothes are designed with the concept of "stage", and adopt complicated shapes with oriental charm, such as peony, Ruyi cloud pattern, phoenix, etc., in sharp contrast to the simple style of concentric circles of the shooting team.


    Technology content: XtraLife LYCRA fiber, etc


    In addition to design, Li Ning brand has carried out functional research and development according to different sports characteristics. In addition to the use of professional moisture absorption and sweat wicking fabric COOLMAX for diving suit drain and table tennis suit, there is also an XtraLife LYCRA fiber used in gymnastics suits and swimsuits. Its high quality elasticity makes the fabric highly conformable, prevents looseness and blistering, and allows athletes to stretch freely in the competition.


    More miraculously, the natural extraction technology was used in the daily clothing of women members of the diving team. The natural extracted ingredients are concentrated into microcapsules and evenly mixed into the elastic fabric containing LY-CRA (Lycra) fiber. Therefore, when the body is exercising, the unique high elastic properties of Lycra fiber fabrics make these microcapsules easier to break, so that the nutrients contained in them can be directly released to the skin, bringing the elegant fragrance of lavender, which can help athletes to relax their body and mind outside the stadium and prepare for development.


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    Adidas


    Chinese element: auspicious cloud pattern


    Adidas is the official partner of Beijing 2008 Olympic Games, providing sports equipment for all staff and technical officials of Beijing Olympic Games and Paralympic Games, as well as sportswear for Chinese sports delegations participating in Beijing Olympic Games.


    On July 15, 2008, Adidas announced the award-winning uniforms of the Chinese sports delegation at the current Olympic Games. The most distinctive feature of this set of award-winning clothes is the red, white and yellow three color gradient, the dynamic line of the auspicious cloud pattern, the five-star red flag and the five ring logo on the left chest, and the golden "CHINA" on the back.


    The overall design of this set of award-winning clothes is gorgeous and grand. The main color comes from the red and yellow colors of the national flag, which has a distinctive symbolic meaning. The overall color of the coat is gradually changed from red, yellow and white to form a sense of flow with excellent visual effect; The design pattern follows the classic element of the Beijing Olympic Games: the auspicious cloud pattern, but the designer boldly used the asymmetric design method to let the auspicious cloud "rise" out, create a rhythmic and tensile visual effect, symbolize good luck, and become the finishing touch.


    It is reported that the design of the "Lucky Cloud" award winning dress is distinguished from more than 2000 candidate works, and the designer is Wang Li's designer team from the Institute of Fashion Design.


    Technology content: digital printing


    Adidas' award-winning clothes tailored for the Chinese Olympic Corps are made with high-tech digital printing technology. Since there are 17 numbers in this set of award-winning clothes, the printing cannot be produced in batch, but can only be printed separately. This printing adopts the heat transfer technology, that is, first print the designed printing pattern on the paper, and then transfer it to the cloth after the paper is dry, so the waiting time is relatively long.


    The printing of this set of award-winning clothes was completed in Thailand, and the sewing was completed in Guangdong, China. The whole production process took half a year.


    In addition, Adidas President Hainer has also revealed that Adidas will also show the world its latest products and technological innovation achievements in the field of sports shoes at the Beijing Olympic Games, involving most sports events.


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    Speedo Chinese Swimming Army quietly changes shark skin


    The Chinese Swimming Team is one of the 22 Chinese Olympic teams sponsored by Nike. According to the agreement, the NikeSwift full body swimsuit is the competition suit of the Chinese swimming team, and also the resistance reducing competition suit launched by Nike against "Speedo LZR RACER (the fourth generation of shark skin)". But a few days ago, the Chinese swimming team quietly changed its swimsuit and will wear "Speedo LZR RACER" in the Olympic swimming pool.


    It is rare to change the battle clothes of different brands on the spot in the competition for Olympic brands that are popular with bayonets. The story behind this is quite thought-provoking.


    What is Speedo


    Speedo LZR RACER is the fourth generation "shark skin" swimsuit jointly developed by Speedo, NASA and Australian Fluid Laboratory. The surface of LZRRACER has black and gray color blocks; It feels light, thin and transparent, and feels a little rough, not as smooth as we think; There is no traditional textile in swimsuit fabric.


    This so-called world's lightest and strongest high-tech space age swimsuit is made of Speedo's exclusive high-tech highly absorbent material LZRPulse, which is a high-tech crystal with the highest quick drying function and the smallest resistance.


    Since its debut at the beginning of 2008, within less than five months of its launch, this magical swimsuit has helped European and American athletes break the world record more than 40 times, shocking the world swimming world. Michael Phelps, an American famous swimmer, once described the feeling of wearing LZRRACER as "wearing it and jumping into the swimming pool is like a hot knife cutting fine butter".


    Speedo stretches olive branch


    When LZRRACER was just launched, Speedo China tried to contact the Chinese swimming team and even proposed that as long as the athletes wore the fourth generation shark skin, it was acceptable to erase the Speedo logo. However, as the Chinese swimming team is one of the sports teams sponsored by Nike, this invitation has not been responded and supported by the China Swimming Association. In fact, the technology of the world's top swimming teams is close to the limit, and if clothing has magical effects, then at least it can give athletes a shot of cardiotonic to make them believe that they can help God.


    Chinese swimmers change clothes passively


    In June 2008, the members of the US swimming team who wore Speedo LZR RACER made a splash in the Olympic trials, rewriting the world record 16 times in a month. The Chinese swimming team regretted the amazing effect of shark skin. Although Nike launched the NikeSwift swimsuit, the Chinese swimming team began to contact Speedo in the middle of June to explore the possibility of wearing shark skin for the expedition. In fact, Nike's swimsuits are already minimizing seams. In addition, SPEEDv1, which has the smallest dynamic resistance among similar products, is added to the surface of the swimsuit. After negotiation, Nike finally made a major concession and agreed to change the Chinese swimming team to Speedo LZR RACER. "The Chinese team did not change the swimsuit, but agreed with the athletes to choose their own swimsuit." Zhang Yadong, the head coach of the Chinese swimming team, said a few days ago that this change was thanks to the concession of Nike. Nike sacrificed part of its commercial interests for the success of the Chinese swimming team.


    Four years ago, some members of the Chinese team began to try on Speedo's fourth generation "shark skin" swimsuit. However, due to the approaching of the Olympic opening, Speedo LZR RACER can no longer tailor swimsuits for Chinese swimmers. Unable to enjoy tailor-made treatment, some members of the Chinese swimming team who want to try can only choose to rent from the rental point of the "shark skin" swimsuit manufacturing company. There are only a few models to choose from. The problem of unfitness is common, which will also bring some trouble to the members of the Chinese swimming team.



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