Lining VS Digital Lining, Who Is The Real Olympic Sponsor?

In recent days, Li Ning Co, the largest sporting goods company in China, and Li Ning Co in the US, Digital Li-Ning announced that "digital Lining" will be provided by athletes from many countries to celebrate the opening of the 2012 London Olympic Games.

Sponsor.

Once the news came out, it aroused strong reflection from all walks of life. Lining was considered to be the biggest Olympic sponsor of Chinese sports. Unexpectedly, the Chinese sponsor of the real power was in a false name. "Digital Lining" is actually behind the scenes sponsorship.

In this regard, "digital Lining" sales vice president Hasna (Craig Heisner) said: "although everyone should be proud of their country during the Olympic Games, I hope you will not forget that we belong to an international family."

 

"Digital Lining" helps the London Olympic Games to sponsor Spanish team shoes.

According to "digital Lining" staff, during the Olympic Games, they provided shoes and clothing sponsorship for athletes from many countries, including basketball teams in Spain and Argentina, Diving Teams in the United States, American Christian Taylor, Jamaica sprinter Asafa Powell, Russian pole players Yelena Isinbayeva, Spanish basketball players Jose Calderon, and Norway Javelin athlete Andrea Thorkildsen.

Hasna told reporters: "when choosing these teams and individual athletes, the company focuses on their talents and personality. No matter where they come from, they represent the spirit of the Li Ning Co, which is highly valued by the balance of body and soul."

At the same time, Hasna also said: "digital Lining" is behind the scenes sponsorship, but during the Olympic Games, every Chinese should be proud of their athletes.

So no matter who is a sponsor, people should not forget that we belong to a big family -- China.

According to Hasna, the products of "digital Lining" mainly include three categories: basketball, running and fitness. All products are sold through websites. Through the business mode of Brand eCommerce, the consumers' awareness of Lining brand is enhanced, and Lining sports products are officially displayed to consumers in the United States, so as to enhance American consumers' understanding of Lining's brand movement concept and enable American consumers to experience the comprehensive strength of Lining brand products.

Chris Dalton, President of digital Lining, a Acquity holding company, has said earlier that the world's brands are becoming a trend in the US market. The digital sales channel can make Lining brand to minimize the risk while expanding the potential of the US market, and at the same time, it will bring more choices to American consumers.

"Digital Lining" will take the independent operation and procurement mode, buy products from China and then sell to the US market.

In addition, the reporter learned that the sponsorship of "digital Lining" is also the first Chinese enterprise to provide sponsorship for other countries in the Olympic Games. At the same time, the company is the only Chinese electricity supplier to enter the US market so far. At the end of last year, "digital Lining" was formally launched in the United States.