Sun Li Unveiled Guangzhou Norman Qi New Product Conference

In July 31st, Sun Li's media conference was held in Guangzhou in 2013. At this meeting, chairman Yan Jianhua delivered a keynote speech entitled "beyond the infinite and win the future", emphasizing that 2013 is the key year for the company's five year development plan. The company will enhance its product development, brand building, marketing breakthrough, quality control and so on. At the same time, Yan Jianhua expounded the concept of win-win, and asked agents and branches to provide comprehensive marketing support to all franchisees, help franchisees to build profitable shops, and expand the business of the company, so as to achieve "win-win" among brands, agents and franchisees.

Sun Li, a brand spokesperson and film star, arrived at the scene of the 2013 spring new product conference, and met with more than 2000 dealers in the company. After the press conference, Sun Li accepted various media interviews.

The ladies' brand and fashion brand of the new wonder brand has launched more than 800 new models this season. It has brought more than 2000 guests and fashion media editors and journalists to the spring product trend in 2013 through more than 20 Chinese and foreign models.

The first thing to show is the 2013 spring product of the brand. Through the 3D video production techniques and the enclosed enclosed surround projection, the scene will be built into a spring and fragrant peach garden. Flying butterflies, colorful flowers, colorful pop art, convey strong spring breath and romantic fashion design style. The trend of the fashion exhibition is the high rise buildings, which are the main elements of design, and are filled with exotic urban scenes. {page_break}

Lady's demeanor

After 14 years of development, the actress has grown into a fashionable lady dress brand with a strong romantic style. Bow, lace, pleats, many elements to build their sweet, lovely characteristics, and for the 18-25 year old modern lady love elegance, romantic, sweet, lovely fashion costumes, create a new era of lady style.

In 2013 Clothes & Accessories In the spring press conference, Mousika will be inspired by the 60s fashion designer Twiggy. It contains all kinds of elements of the international trend in spring 2013: Chiffon prints, lace, cowboys, mix and match styles of small coats, shirts, dresses, etc. the colorful colors and the retro style are colliding each other, and deduce the two series of styles of "Rainbow story" and "pure age".

The "Rainbow story" is inspired by pop art in 60s. The main colors include orange, brick, blue, cinnamon and ivory. The collision and simple outline of the colors add graceful and charming temperament to the girl. "Pure age" chooses primrose yellow, mousse red, cream green and orange red, and uses familiar and dreamlike scenes to create a picture of fairy tales, giving rise to the remembrance of mysterious and dreamy 60s.

Exotic beauty of fashion appeal

The brand is one of the clothing brands of Ming Yu, founded in 2006. The trend is to integrate Oriental women's elegance and fashion into a whole. On the basis of keeping classic elegance, it integrates the fashion elements originated from Europe, America and Japan. It constantly innovates fashion trends and improves the elegance of women's lives. The consumer group of the local fashion brands is young women who are 20 to 40 years old, independent, confident and fashion oriented. They are the main force in the workplace and have elegant taste in life. While showing their fashion and fashion, they do not lose the charming charm of women.

In the spring of 2013, the development of the "brand of beauty" as the theme of the development of the brand will be inspired by the theme of "the beauty of beauty" in the spring of 1930s, including a variety of thematic design elements: the scarf version of the ancient flower pattern, the splicing of different materials, the color and color collision, the application of lace fabrics, the metallic coating quality of woven and denim fabrics, the decorative accessories of metal, the exquisite coloured belt, the tassel waist chain, the change of the waist seal, the necklace of national sense, the fashionable mirror sunglasses, the scarves, the bags and shoes for collision, and so on. The spring series uses the fascinating colors of Ge Sang Hong, phantom black, maple sugar palm, emerald green, olive green, pearlescent white, apricot sand powder, mash green, pearl sand red and imperial yellow. With the rhythm of music, it interprets the two major lines of "flowing gold time and space code" and "Provence dance".

The "flowing gold time and space code" is full of retro and luxurious regression style. It integrates the beauty of Psychedelic Rock Music in 70s and the Gothic style of European architecture. The "Provence dance" perfectly combines the geometric decoration patterns with the exotic customs of the African tribes. The dreamy charming color is picturesque like a fashion silhouette walking on the left bank of Paris.

Chairman Yan Jianhua interview

　 Under the current economic background, the apparel industry is in a state of depression. What is the current state of the company?

Yan Jianhua: indeed, the current economic situation is not very good, the international economic downturn, China's economy has also entered a downward channel, which directly affects the development of China's garment industry. The stock market is a barometer of economic development. China's listed apparel enterprises, such as the United States and the state of the United States, Lining, are poor. The huge inventory is already a serious problem. Since the financial crisis in 2009, the company has been developing steadily and rapidly. Our annual sales have doubled. Even in 2012, sales increased by more than 100% over last year.

What are the characteristics and advantages of the local and foreign women's clothing brands? How do we view our competitors, especially in the face of competition from foreign fast fashion companies?

Yan Jianhua: Guangzhou is a local brand in China. After more than 10 years of development, it has gradually completed the layout of the national market. It has also expanded from the original single brand extension to two brands: the brand of the actress and the fashion brand. The characteristics and advantages of our company are mainly reflected in several aspects: 1. The high efficiency of resource allocation brought by the business mode, our main energy is to grasp the three high value-added links of design, sales and brand building. The production chain of the industrial chain is completed through outward processing. This can focus on the core resources of enterprises for product research and development, product sales and brand building. 2, the advantages of product development, our product development team every quarter to Japan and South Korea and Europe and the United States to learn to exchange and collect the latest popular information, we have established a design studio in Korea, and the Italy Designers Association has also established a strategic cooperative relationship; 3, our products are outward processing, but we control the process, quality monitoring in place, we can be more than one month earlier than peers. Seasonal clothing is strong, once the goods late, will lose the best sales opportunities. 4, the company is a truly "light company". We do not have any stock. First we owe it to the order system, followed by the analysis of merchandise sales, and guide our customers to make scientific orders.

　　 How to treat competitors, especially in the face of fast fashion brands abroad?

Yan Jianhua: competition exists in every industry. This is the product of market economy. The clothing industry is no exception. In the course of many years of development, he has faced competition from both domestic counterparts and foreign brands. This is how I view competition. Whether it is benign competition or vicious competition, it is not a bad thing for nman Qi. In other words, "swimming with sharks grows fast". If there is no competition, enterprises will lose the power to innovate and move forward. Just like some state-owned enterprises before the reform and opening up, there will be no competition and no competitiveness. In the later market economy, it fell behind and slowly eliminated. Some fast fashion brands abroad do have good market performance, but there are also some problems. Some time ago, negative news reports about those fast fashion brands abroad showed some problems. What we need to do now is to go our own way and draw on some desirable and feasible practices of foreign brands.