Brand Enterprises And Generation Operators Jointly Funded The Establishment Of An E-Commerce Operator.

If the online shopping market is well developed, brand enterprises will have to recycle all the business of the electricity supplier. If the market culture is not good enough, the brand enterprises will reduce the service charge and even replace the operators.

Reporters learned from the industrial and commercial association network sales forum that many

Generation operators began to face difficulties in cooperation with production enterprises.

Generation operators are only affiliate dealers.

"If brand operators regard e-commerce as a shipping channel and only value sales volume, this is surely a wrong idea and has no advantage over the long-term development of the brand."

Force for sports products Co., Ltd., the relevant electrical responsible person.

For brands, it is more important to achieve brand dissemination and penetration through various network marketing methods, such as event marketing and social media marketing, so as to enhance brand influence, thus enhancing the sales volume of the whole line and offline, not just the sales volume of a Taobao store.

It is understood that at present, many brands often hope to pass.

If the risk is pferred to the generation operator, how much sales will be achieved by the carrier to enjoy a certain percentage of the royalty? Otherwise, it will only pay a small service charge or even pay no service charge.

In this way, we can save a lot of manpower cost and ensure that we can earn no money.

As a generation carrier, in order to achieve the established sales target, we often ignore the profit and brand positioning and take the quantity blindly.

In this way, the brand owners want to avoid high sales volume.

The risk will strictly control all the operation strategies and plans of the generation operators, and entangled in the details of the sales volume, sales promotion and so on, which severely constrained the operators of the generation, so that their operation capacity can not be fully and immediately played, and the operational efficiency is also seriously hindered.

Joint establishment of generation operation companies

The joint venture of brand enterprises and generation operators to set up a new electric power operation company may solve the problem of "making clothes for others" in the cooperation between the operators and the brand enterprises.

Reporters learned from the Municipal Federation of industry and commerce, in the exploration of the mode of cooperation between the operators and the brand enterprises, our city has a new generation of electricity supplier business operators and sports equipment companies.

Since the two sides have invested together to form a new e-business operation company, the service provided by the company will not be limited to sales, but the network marketing of the whole network.

At the same time, the evaluation object of brand enterprise is pformed into a newly established electricity supplier operation company, not only the sales volume of the network channel is used to evaluate this generation operator, but also the evaluation of the whole network marketing performance.

"The brand enterprise will pay more attention to the network marketing planning of the generation operators, and put the performance appraisal on the promotion of online sales and the benefit of all sales channels under the online and offline industry," said the head of the electricity supplier of hornets sporting goods Co., Ltd.

The role of generation operators in the new e-commerce operation company is mainly to teach the new company gradually the experience of electricity supplier operation, and actively help the enterprise to develop its own e-commerce team and provide advisory services to enterprises.

This will not only increase the profit channel of the operators, but also help the growth of the traditional brand enterprises and promote the development of the e-commerce industry fundamentally.