Sports Shoes, Big Brands, Crossover Shoes Changing Road

Crossove (cross-border cooperation) has become the most fashionable word in recent years.

This is even more evident in the shoe industry.

By combining the different designers, celebrities, and even other cross-border brands and materials, brand new products are inject new elements into the original product's blueprint, so that the classic color can be repackaged for the sake of changing the market and consumers, bringing new surprises for the market and consumers.

Sneakers wear every day, the style is basically the same, but after crossover shoes, but has a new look.

Crossover upstart Nike (Nike) Yi Jianlian Special Edition AF1 at the draft convention in NBA2007, Milwaukee bucks chose Yi Jianlian, a player from Guangdong, China.

Although Yi Jianlian was MVP of CBA that year, he did not rule out the huge potential Chinese market behind Milwaukee.

In addition, Nike launched the Air Max Elite and launched a AF1 for Yi Jianlian. Like last time, the big logo of Yi Jianlian's constellation Scorpio still exists. In addition to the white top Supreme leather, the whole shoe design is replaced by the classic design of GUCCI like "Scorpio". The shoelace uses the same design as GUCCI classic color, but the green becomes black.

Newban (NewBalance) series today, in addition to constantly improving the design of shoes in the design, riding on the Eastward Development of science and technology, the development of materials is also advanced.

For example, the new concept of luggage package.

This series is modeled on the new classical colors of New York, and the M998 shoes are presented in this picture.

This shoe has three colors and shoe material.

Three pairs of shoes were selected from Italy, France and Switzerland respectively.

The alligator skin represents the fine Italy bag. The red leather represents the Travel Trunks travel trunk (the most primitive Louis Vuitton style). The combination of black / red canvas and leather fabric tends to match Swiss leather.

The Super team 33 baggage concept set shows that there is no separation between bags and shoes, which makes your travel equipment more consistent and more fashionable.

As usual, it is sold in 33 shops around the world.

Puma Puma (Basket Puma) has long history and popularity as other brand shoes.

Over the years, although Puma's publicity has been low-key compared with other brands, it has a group of loyal fans.

Speaking of Puma, there are many classic series, including the Basket series.

Earlier, Puma launched a comic series. This series of shoes is based on the classic products of Basket, making graffiti design on shoes and insoles, featuring the early comic images of 70s years ago.

This series has two pairs of shoes, actually it is two pairs of graffiti pattern shoe upper insole exchange, the effect is quite outstanding.

The classic retrospect is a classic product, which has a long history. Besides its good quality, the historical value behind its product can not be ignored.

The following is an introduction to readers' interesting stories behind several classic leisure shoes: CONVERSE: Jack Purcell (Jack Purcell), one of the classic canvas shoes of Converse, with its special toe shaped Smile shaped design with smile, and another name is "open smile".

Jack Purcell came from the world champion who was active in badminton in Canada in twentieth Century.

Jack Purcell is personally involved in the development, planning, research and improvement of sneakers.

To commemorate his contribution, this sneaker is named after Jack Purcell.

Later, Jack Purcell became the most advanced sports meet to provide the supply brand of special sports shoes, thereby winning the welcome of all the professional DEBIS players in the US.

In addition, the technology and unique shape of Jack Purcell sneakers are welcomed by the upper class in Hollywood.

Hollywood legend James Dean, Dustin Hoffman and George Harrison of the famous band Beatles are fans of Jack Purcell.

Dustin Hoffman is wearing Jack Purcell in the film graduate.

Although time flies, the unique charm of Jack Purcell has been increasing.

In 2000, Jack Purcell landed on the mainland market.

The brilliant colors of black, white, peach, khaki, coffee, sapphire blue, navy blue and apple green are combined with flexible and wearable canvas upper with unique design appearance and detail oriented tradition.

Nike: Dunk, during the 1985-86 season of the American College Basketball League, Nike introduced the University color scheme to provide the most powerful university basketball team of Georgetown University, University of Iowa, Syracuse University, University of Kentucky, Las Vegas University, Syracuse University, Arizona University, Saint John University and North Carolina University with its color Nike Dunk.

In order to match this color scheme and the views of college students, Nike used the explosive effect of color to reinvent the image of college athletes. The University of Las Vegas even matched school uniforms with Dunk. In particular, school uniforms were modified, all of which formed red, blue, white, yellow, gray, orange and black revolutions and quickly became popular basketball shoes.

For fans who shout for cheer, they are wearing different Nike Dunk to make a difference. Different colors of Nike Dunk also represent the team they are pursuing. This makes the team evolve into tribes, and individuals are condensed into groups. Today, the uniforms of every university are matched with the color of their basketball shoes.

All along, Nike Dunk has always adhered to the original idea of "Be True To Your School" (loyal to your team), whether you support the team is victory or defeat, you still do not abandon them.

Today, Dunk has extended from sports to non mainstream fringe culture, from the basketball courts of schools, the skateboards of parks to the feet of young people and hiphop people.

Adidas: Super Star Series (Superstar) was developed in 1969 by Adi Dassler, inspired by three Adidas early basketball shoes, and invited world-class top players to try on, and was officially released on 1970.

The color of Superstar breaks through the traditional basketball shoe image, and thus becomes a symbol of culture. Even today, it becomes a mark of immortality.

At that time, in just a few years after the launch, more than 75% of the NBA players in the United States became followers of Superstar, which is enough to prove that its revolutionary technology has been recognized.

After several years of development, the Superstar series has jumped out of the basketball court frame and is widely known to the public. It has become an indispensable part of street clothing, and more and more sports shoes enthusiasts and collectors have emerged.

In 1986, My Adidas, a famous hip-hop artiste RunDMC, established the mainstream position of Superstar in the global culture and trend. At the same time, hip-hop culture (Hip-hop) had an indissoluble bond with Adidas.