Spanish Fashion Giant ZARA And Swedish Fashion H&M Snatch Hongkong Shops

Hongkong's shop rents continue to rise, while international brands continue to rent the core area at the sky price.

Fast fashion

In order to compete for H&M's existing store location, the giant ZARA is willing to pay 1 times the rent to win the lease of the shops. According to the media, the store needs to sell 1825 items of HK $200 per day to maintain the rent.

Reported that the two sides compete for shops located in the core business area of Hongkong - Central lafcond building, the owner of the club will be Feng, after the store was the Swedish fashion chain H&M opened in March 2007 flagship store, the monthly rent of HK $5 million.

With the expiration of the lease this year, there are rumors that H&M will continue to renew its rental price of 25%. However, with the involvement of ZARA, a fast fashion giant from Spain, the rental level has been greatly improved.

According to the report, ZARA will rent the 30 thousand square foot berth, which is equivalent to HK $10 million 920 thousand, which is 1 times the current monthly rent of HK $5 million, which will be leased by US $1 million 400 thousand per month. This will be equivalent to HK $10 million 920 thousand.

At the same time, the lease is also the largest monthly rental case in central Hongkong, which is more than that of the current A&F clothing brand store of HK $7 million.

The store contains the ground floor, and the shops on the ground floor 1 and 2 floors are about 3000 square meters. If the monthly rent is calculated, they can sell at least 1825 items of 200 Hong Kong dollars to maintain the rent.

In recent years, the central link has been welcomed by the mainland's free travellers. The giant shops in its core area, Queen's road, can be used as publicity materials because of the external walls, becoming a hot spot for foreign brands to enter Hongkong.

In addition to H&M and ZARA competing in central, the fast fashion clothing brand GAP of the United States has already rented large shops in central, playing opposite to COACH and H&M, forming a fashionable golden triangle.

Hong Kong media said that although the retail data show that the recent personal travel in Hongkong consumption intention is decreasing, but the Hongkong bunk rentals continue to rise, the industry believes that the personal travel in Hongkong consumption intention is only a temporary phenomenon, the long-term can still be done, the second half of the Hongkong bunk rent still has a 10% increase.

However, the increase in the rent of the bunk and the stimulation of inflation will cause many small and medium-sized retailers to be forced to move or to end their business, which eventually leads to a bubble in the rental of the shops.