To Be A "Price Killer" For Deichman To Succeed

Price killer, price butcher...

These have been proud of the appliance giant's name, and now it has been taken over by shoe stores.

Deichman, who just opened half a year ago, has quickly occupied the capital market by virtue of this.

The average price is 50% cheaper, and the average price of each pair of brand shoes is 400 yuan to 200 yuan.

Deichman built a store on the six floor of high level space. Without low price, he could not attract customers. Without customers, Deichman could not survive.

Deichman, a person in charge of the company, said: "the location is on the six floor, that is, the price war comes. Deichman (all commodities are fully purchased in cash, and the stores are completely self operated, not affiliated, not allowed to rent or rent.)

The operation cost is low, so there is a big price reduction space compared with other businesses. Our low price is mainly due to the business mode.

But the price is too cheap, it also brings us some embarrassment.

There are customers who doubt whether the product is true or false.

At the same time, we felt great joy at the same time.

But we will keep the price down to the end.

"Deichman shoe city operation Department official said, the downstairs shoe area business households destroyed Deichman's signboards and billboards. Since last October, the stickers have been torn up and pasted, plaster and tore dozens of times. The basic cost of the United States and Chen spends about eight hundred thousand, but no matter what difficulties and pressures, Deichman still insists on selling at a low price.

"As long as we do not violate the law, we will adhere to the principle of low price, no matter what pressure the external exerts on Deichman, it will not change."

Insiders say that professional hypermarkets are known as "price killer" in foreign countries, and price war is the only way for the rapid development of professional stores. The Gome and Suning of household appliances industry are like this. If Deichman wants to develop rapidly, he will not be able to bypass the price war.

So it is not surprising that Deichman's marketing strategy is similar to that of Gome and other home appliance stores.

This is the inevitability of the market, and more importantly, the driving force of the market's internal dynamics.