In The First Half Of 2012, Clothing Sales In Shanghai Fell By 5.9%

Shanghai Clothing industry According to the regular statistical report of the association's network information, the total sales of clothing products in Shanghai's top ten shopping malls in June were 878000, 71000 fewer than the previous month, 7.4% lower than the previous month; There was a year-on-year increase of 30000 pieces, or 3.5%. In June, the sales of clothing commodities totaled 304 million yuan, down 61.54 million yuan from July, or 16.8% month on month.

Sales increased by 3.8% year on year. The average sales price of this month was 346.2 yuan/piece, down 10.2% month on month; 0.2% year-on-year growth. Seen from the online information clothing sales of Shanghai Garment Industry Association in June this year, the inflation pressure in the clothing industry is gradually shrinking, shifting and digesting, and the clothing sales market has entered the stage of relative readjustment of regional production and manufacturing and "clustering" sales structure.

From January to June, the total sales of clothing merchants in the top ten online shopping malls of Shanghai Garment Industry Association were 5.904 million, a year-on-year decrease of 368000, or 5.9%; The sales revenue of clothing commodities reached 2.857 billion yuan, a year-on-year decrease of 23 million yuan, or 0.8%; The average sales price was 483.9 yuan/piece, up 5.4% year on year. Among them, the sales volume of Nanyu decreased by 370 million yuan, which was used to change the commodity structure and increase the average sales price. The sales volume increased by 347 million yuan, and the total net decrease of the two items was 23 million yuan.

　 Women's fashion "Lingzhi line" is still strong

From January to June, Shanghai women's style Fashion sales 2258000 sets, a year-on-year decrease of 400000 sets, a year-on-year decrease of 1.8%; The sales volume reached 1.134 billion yuan, up 2.4% year on year; The average sales price was 502.2 yuan/set, an increase of 4.2% year on year.

Among them, due to the decrease in the absolute number of sales volume and the structural change of some high-end sales volume, the sales volume decreased by 127.52 million yuan; due to the change in the parity sales price and the structural change of sales varieties, the sales revenue increased by 153.69 million yuan, and the total sales volume increased by 26.17 million yuan. The sales revenue accounted for 39.7% of the total clothing sales revenue.

In June, in the ranking of women's fashion by sales, VEROMODA returned to the top of the sales ranking this month, with a sales volume of 2.664 million yuan, up 13.2% month on month, and an average sales price of 358 yuan/set, down 14.4% month on month. Orfio continued to rank second in the sales list, with sales of 2.557 million yuan, down 35.6% month on month. The average sales price was 2720 yuan/piece, down 24.4% month on month.

ONLY returned to the third place in the sales list. The sales of this month were 2.446 million yuan, up 8.3% month on month. The average sales price of this month was 373 yuan/set, down 7.2% month on month. The sales volume of ESPRIT was 2.248 million yuan, up 15.2% month on month, ranking fourth. The average sales price was 310 yuan/piece, down 2.8% month on month.

　 Men's casual wear is popular in Europe and the United States

From January to June, the sales volume of men's casual wear in Shanghai was 441000 pieces, down 69000 pieces year on year, down 13.5% year on year; The sales volume reached 293 million yuan, down 1.9% year on year; The average sales price was 664.1 yuan/set, up 13.4% year on year.

Among them, the sales volume decreased by 71.3 million yuan due to the decrease of 69000 pieces, the sales revenue increased by 65.61 million yuan due to the increase of the parity sales price and the change of the sales variety structure, and the total sales volume decreased by 5.69 million yuan due to the two items. Sales revenue accounted for 10.3% of the total clothing sales revenue.

June, men Casual Wear Nortica won the first place in the sales ranking this year for the first time, with a monthly sales of 2.007 million yuan and an average sales price of 370 yuan/piece. Tommy Hilfiger won the second place in the ranking this month, with sales of 1.761 million yuan this month, up 5.6% month on month. The average sales price was 1331 yuan/piece, up 6.0% month on month. LACOSTE won the third place in the ranking this month,

The sales volume was 1.052 million yuan, up 5. 0% month on month, and the average sales price was 925 yuan/piece, down 15.1% month on month. The monthly sales of JACKJONES was 925000 yuan, down 4.5% month on month. The average sales price was 277 yuan/piece, down 15.3% month on month, ranking fourth in the sales list. ESPRIT sold 855000 yuan, up 18.9% month on month, with an average sales price of 334 pieces, down 16.3% month on month, ranking the fifth in the list of remaining sales this month.