Needle Fair: Urge Business And Docking To Gather Unlimited Energy

In from October 22 to 24, 2012, Shanghai New International Expo Center will usher in the sixth session. China International Knitting Fair (hereinafter referred to as the "needle Expo"). With the aim of displaying knitted terminal products, the needle Fair will convey the concept of knitted garments to the enterprises and the public in a comfortable, leisure, low-carbon and environmental friendly lifestyle. The 2012 China international underwear culture week, which will be held at the same time, will play the colorful movement of the needle fair with its colorful and dynamic exhibition activities. The trend release of knitted products will bring the latest popular information to the industry; the needle Fair will promote the effective interaction between exhibitors and buyers and the business, exhibitors and spectators. The reporter interviewed Yang Shibin, President of the China Knitting Industry Association, vice president of the textile industry branch of China Council for the promotion of international trade, and Liu Yanwei, director of the Information Department of the textile industry branch of China Council for the promotion of international trade, and asked them to elaborate on the highlights of the Expo.

Underwear culture week for the first time

Positioning in high-end, fashion

Sponsored by the China Federation of textile industry, the 2012 China international underwear culture week jointly hosted by the China knitwear industry association, the China clothing association and the China Council for the promotion of international trade will appear in Shanghai during the Expo. As one of the highlights of the Expo, Lingzhou culture week is located in high-end and fashion. With underwear as its base, it extends to three aspects of garments, exhibition and dynamic exhibition, and will attract audiences by dynamic exhibition. Underwear culture week will be presented by high-end products, brand display and exhibitors docking.

Reporters found that the cultural week does not have any meaning in naming. Yang Shibin, President of the China Knitting Industry Association, said: "the name is designated as the 2012 China international underwear" Culture Week ", rather than the" Fashion Week ". It is intended to borrow" culture "two words to effectively integrate all aspects of resources, such as effectively integrating static exhibition into the exhibition. "This year, the" acupuncture Expo "and" underwear culture week "were put together for publicity. "Underwear culture" is the opportunity to build an effective platform with the opportunity of holding the knitting exhibition, which is a relatively bright spot of the Expo. Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of international trade, said.

　 Schedule to autumn order period

To urge exhibitors to connect with buyers

"The Expo will adopt a combination of static and dynamic development and mutual promotion." Yang Shibin also told reporters that this year compared to last year, the organizers have made adjustments in two aspects. One is the static exhibition part of the exhibition. First, in terms of schedule, the holding time was adjusted from August to October, which is more in line with the autumn order. Home Textile Exhibition The same season was held for the same season as the fabric exhibition. "The core part of the consideration is the industrial chain, and the industrial chain relationship is more obvious in the fabric exhibition." Yang Shibin said.

Secondly, the exhibition area doubled to 24000 square meters last year. The pavilion focuses more on the continuation of fabric and the presentation of terminal products. The two is the dynamic exhibition part. The dynamic exhibition is currently held 2 times a year, in the two quarter of spring and autumn. The spring show will be held in Shenzhen in May 11th this year. The autumn show will be dominated by the October exhibition and the 2012 underwear culture week.

The success of an exhibition depends not only on the good planning of the organizers, the perfect display of the enterprises, but also on the interaction with the exhibitors. "The exhibition needs to make product display, and cultural week needs the support of the audience. These two aspects need interaction to win." Yang Shibin said. The reporter learned from Lin Yunfeng that the economic situation of the industry is not optimistic this year. The hosting policy has launched important initiatives for the professional audience, relying on the strength of the China Federation of Commerce, applying internal resources to integrate the database, and combining with the electricity supplier in the exhibition, relying on media resources in the promotion of terminal products. Because the exhibition has made great efforts in the connection between exhibitors and buyers, the enthusiasm and participation of exhibitors are relatively high.

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　 Integrate all resources

Gathering infinite energy

Yang Shibin said that from January to April this year, our country Spin The economic downturn is more obvious. Generally speaking, it is manifested in two aspects: first, the external demand is generally weak, and the two is the increase of domestic demand enterprise inventory. "We find that businesses are in stock and rising, but overseas companies are selling very well in China, such as Nike, ADI, ONLY and so on. In China, sales of some famous sports and leisure brands are not good. At present, China's enterprises have problems such as slow product structure adjustment, insufficient effective supply, and limited domestic demand. In the face of the decline of the domestic economic situation, the needle Expo will fully integrate all the resources of colleges, designers, enterprises and so on. In the aspect of recruitment, domestic sales will be the main force, and buyers, suppliers and shopping malls will be effectively interacted.

The organizers hope to achieve two effects through the exhibition and exhibition of the needle Expo. First, we must reflect the application of scientific and technological achievements in the industry, and urge enterprises to improve their production efficiency and adjust their industrial structure in order to meet the rising cost of production. Second, we must reflect the connotation of enterprise brand. The state has promulgated policies to encourage enterprises to do well in the market. In order to do well in the market, enterprises should not only ensure product quality and satisfy consumers' needs, but also provide effective supply and fully expand domestic demand.

Liu Yanwei, director of the Information Department of the Textile Industry Sub Committee of China Council for the promotion of international trade, told reporters that at present, the acupuncture and sports fair is carrying out the recruitment work nervously.

In the autumn of October, associations, enterprises, exhibitors and spectators will gather in Shanghai. In 2012, the sixth acupuncture Expo will fully absorb all kinds of resources and reserve energy for the development of domestic textile economy. We expect that the "gathering ring" will gather unlimited energy.